Business Coach for Creative Entrepreneurs - Case Study - The Elevatory

Winestains-Kristal-and-Peter

Mastermind Case Study

How This Wine Barrel Design Store went from Breakeven to $50K Months

You’re ready to grow - and you know what you need to do… Sales strategy, financial plan, funnels, email marketing, marketing plan .. the list goes on BUT, you're just not sure how to implement it all …

 

Now, imagine being plugged into a team guiding you through it all step by step.
Sense checking e.v.e.r.y.t.h.i.n.g as you go and EMPOWERING you with all the knowledge, tools, training you need.
A completely bespoke experience completely tailored to your business needs.

The Elevatory® Mastermind gives you just that.

 

BOOK IN A DISCOVERY CALL NOW

Introducing Winestains

Kristal's business was inspired by watching her dad create amazing designs in his shed from old wine barrels.

“I saw the beauty in what he was making and felt other people would too.”

So she set about creating a business for them which would give them both the freedom to work on their own terms and be home for their family.

Fast forward 10 years and Winestains have been handcrafting grazers, picnic stakes, cheese boards (and so much more!) from beautiful old wine barrels in the Barossa, ever since..

The Problem

Kristal’s business was at a critical tipping point. Outgoings were more than incomings and they were finding it extremely challenging to get any traction in the retail market.

“In all honesty, we were probably coming close to a point of ending the business if we were not able to turn things around. We struggled with bringing in enough money to support our dream.

Selling direct to the public was where we struggled most as we didn't really have any experience with advertising, funnels, marketing strategies etc...the list goes on.

I'm still so proud of what we were able to achieve up to this point with no real knowledge or roadmap but it just was not enough to sustain a successful business.

Joining The Elevatory® Mastermind

Word of mouth is a powerful marketing strategy for any business. Kristal came to The Elevatory after seeing her friend successfully grow her business with us.

"I decided to follow along with your podcasts and 'get to know you' before I decided to try it for my own business. I’m so glad that I did”.

 

 
   

The 4 core objectives at The Elevatory 

 

The-elevatory-foundations
One

FOUNDATIONS
Set your business up for growth now and into the future

 

The-elevatory-growth
Two

GROWTH
Increase your traffic, sales and profit

 

The-elevatory-automation
Three

AUTOMATION
Automate as much of your business as possible

 

The-elevatory-mindset
Four

MINDSET
Have you firmly step into the CEO role of your business

  

Results

Kristal embraced The Elevatory process with gusto. From mindset and getting on top of her financials through to website upgrades, marketing and Facebook Ads. And the results speak for themselves with online orders growing 800% YOY. With the same projected again this year.

 

Mindset

Kristal reflects that the idea that she could earn $10,000 a month online seemed like an impossible task before working with The Elevatory. Her mindset has changed dramatically around what's possible and after tipping $50k months during their peak season, she now knows that with the right thinking coupled with the right workflows, funnels, marketing and numbers, that so much more can be possible.

“My mindset has changed, I now think everything is possible. It's just me who has to dream it up and then make it happen."

 

accordion-collapsed

Financials

A lot of business owners come to us without a firm grasp on their numbers. Kristal was no exception!

As a largely creative person, Kristal struggled to comprehend them and so hated ‘numbers’ when she started at The Elevatory.

‘Not going to lie they still confuse the heck out of me, and I still need a lot of assistance to understand them because it's not a strength of mine but I have a totally different outlook to my numbers now than when I did when I began.

I love spreadsheets and data (when I understand them) and so much of what I do now is based on NUMBERS and I couldn't move or grow my business where I want it without having a great understanding of them”

 

accordion-collapsed

 

Website Overhaul

Kristal has actually upgraded her website twice now over her time with us. With each upgrade aligning with new levels of growth and her retail / wholesale needs. With constant attention to best practice optimisation tools.

When we compare Feb 2021 to Aug 2021, the average time a user spends on Kristal’s website has increased by 30 seconds and the bounce rate has dropped by 20%. This means the user experience has improved and so most importantly, the website conversion rate has doubled.

 

Homepage Before


Kristal-Website-Before
 

Homepage After


Kristal-Website-After
 

 

Product Page Before


Kristal-Product-Page-Before
 

Product Page After


Kristal-Product-Page-After
 

accordion-collapsed

 

Email Marketing

Kristal's email list has also grown from a few hundred to several thousand warm prospects thanks to her marketing plans and advertising strategy.

With emails now averaging over $2k in sales per month and growing!

 

accordion-collapsed

Facebook Ads

One of the biggest benefits Kristal has received since joining The Elevatory is taking control of her Facebook ads. Before starting with The Elevatory Kristal had engaged a FB specialist to run them –

“Big mistake. Because I had no experience or idea how they worked, what was required to run them so of course the ads and ROAS failed.

“I have since learnt a lot about FB Ads (via The Mastermind Training) getting great results for myself! Then eventually I engaged The Elevatory’s in house service as I grew, to free up my time to focus on other areas of growth.”

  

Kristal Fb1Kristal Fb3

 

Kristal continues to have great success each time she advertises.

 

New Product Launch


Kristal New Product Launcha
 

Christmas Promotion


Kristal Xmas Promoa
 

accordion-collapsed

The Future

 

“I've got big goals to double my retail sales this year. Alongside this I want to streamline my offering, increase production and explore a digital product.’

 

 

 

 

WANT TO TRANSFORM YOUR BUSINESS IN 90 DAYS?

 

BOOK IN A DISCOVERY CALL

Current Clients

The-Elevatory-Clients

Case Studies

 Walk through our entire process with case studies from these current clients

 

Sarah-Bugden-Owner-Daisy-CS

Daisy's Closet


How This Online Fashion Boutique Experienced 900% Growth in Sales



LEARN MORE HERE

Kara-cs-page

Mount Vic and Me


How This Artist's Gift Store went from 100 to 400+ orders per month



LEARN MORE HERE

Bec-Albouze-PUPC

The Pop-Up Party Co


How This Party Store Grew its Revenue by over 550%



LEARN MORE HERE

Winestains-Kristal-and-Peter-s

Winestains


How This Wine Barrel Design Store went from Breakeven to $50K Months


LEARN MORE HERE

Jo-Hardie-cs

Spewy


How This Baby Product Business Experienced 700% Growth



LEARN MORE HERE

Kate-Berry

Just Gorgeous Things


How This Equestrian Inspired Business Transformed with New Revenue Streams


LEARN MORE HERE

M.Wells

The Sassery


How This 'Inappropriate' Gift Business went from Zero to 5 Figure Months


LEARN MORE HERE

Fan-Covers-Made-By-Sarah-Smith

Fan Friends


How This Handmade Business Grew from $200 to $8k months - fast.

 


LEARN MORE HERE

Testimonials

The amazing results our clients have achieved

 

MW0702

T0702

 

KC0702T10702

 

KS0702CD0702

 

SA0702KCH0702

 

RR0702 RT0702

 Kristal

Zahirah

 

  

 Danielle

 

Google-Review-The-Elevatory

 

BecJas

 

 

Helen

 

 MW-Feb21

 

Google-Review-The-Elevatory

 

Donna WarehouseJo Hardie

 

The Elevatory Review

 

Jo-Hardie-Google-Review

 

Julie-Peadon-Google-Review

 

Jackie-Morgan-Google-Review

 

TE-Warehouse-Move

 

 

  Michelle-Outsourcing-Crew-Testimonial

 

Camilla-Review

 

Shannon-Johnson-Living-For-Style

 

"Anna and her team have been instrumental in the success of the launch of my new styling membership with 30 + paying members.

Anna truly knows her stuff. The value you get from her coaching is unbelievable. She goes above & beyond to get the results you need.

She is a wealth of knowledge and also down to earth and approachable for people like me who aren’t great at the back end of the business.

Her whole team have helped me by looking at my business as a whole, including my website, email sequences and copywriting.

I would highly recommend you invest in her services! You will wonder why you hadn’t done it sooner!"

Shannon Johnson | Living For Style

 

 

 

 
erin-duncan

 

"Two months in and my audience has grown by thousands, my list has doubled and my income is steadily growing. I have dived into Facebook ads which has been a revelation and I’ve even executed a pre launch launch! It is powerful to be right alongside other women as they grow their businesses too. The support, the accountability and the candidness of our coaches is making a major difference to how I am working and my goals for the future.”

Erin Duncan | Erin Duncan Creative

 

 

Baby-Luno

 

In the first 3 months I got more done than what I used to get done in a year. We have made so many incredible changes to improve both my sales and profit margin.

After just 2 months, I had a record month in sales."

Louise Carter | Baby Luno

 

 

BSFM-Mobile01

 

The Elevatory has taught me so much even after doing multiple courses in business and mindset. These ladies have an amazing an awe-inspiring passion that really comes out when working one on one with them. The amount of value and information that's included is incredible, I've doubled my income thanks to their help."

Josephine Eve | Josephine Eve Personal Fashion Stylist

 

 

BSFM-Mobile01

 

“In two months, I have tripled my email subscribers, set up automations which have generated great sales (abandoned cart sequence and website pop-up) set up my first Facebook ad which is doing really well AND sold out of my pre-sales for my next book in a couple of hours!"

Jess Spencer | Adored Illustrations

 

 

 

 

Just 12 months in our sales are doubling year on year... we’ve jettisoned a product, relaunched our flagship product, rebranded our website, and overcome one of us unexpectedly being absent from the biz. This year we will totally be a AU$1,000,000 turnover business. What’s more we LOVE our biz again!

Jo Cumberbatch | Go Trovo Games

 

 

    

 

Kate-Berry

 

"I have been able to efficiently fast track my business to success within the niche Equestrian industry with a complete rebrand, new website, social media and marketing plan and fundamentally a better understanding of my numbers. If you are a business owner who needs to be inspired, educated and connected with like minded individuals to take your business to the next level, I cannot recommend joining the Elevatory Mastermind journey enough!"

Kate Berry | Just Gorgeous Things

 

 

 
Gemma-Bronzoni

 

"This program has opened my eyes and helped me take my business to the next level. The assistance and support with FB ads, strategy and financial management has increased my sales month on month. I wouldn’t have been able to achieve what I have in the last six months without their help, they have reignited the passion and motivation I first had for my business, and I am excited for what is to come."

Gemma Bronzoni | The Nappy Society

 

 

Nikki-Capp

 

"The Elevatory have helped me scale up and given me the tools and confidence to make changes that have had a major impact on my revenue. I had invested in coaches before joining the mastermind but never to this extent (financially and emotionally)..but I am more than happy to report that the mastermind has paid for itself several times over. I honestly couldn’t be happier with the results, so much so that I will continue to work with Anna and her team for the foreseeable future. I just cannot let them go!

Nikki Capp | The Cover Collective

 

 

 

Kimberley-Rogers

 

"My business would not be where it is today... Neither would I, without The Elevatory. I have received value for money, increased sales and have a better control of my business. I didn't anticipate the personal growth and REAL support I would encounter along the way. I am more confident in my life which automatically translates to the way I approach my business and the results feel immeasurable. I am committed to them because I am confident they are committed to me and my business."

Kimberley Rogers | Fun Wheels

 

 

Julie-Peadon-In-Studio

 

"Within three months of their Live program, I had taken on my own shopfront. I managed to generate more than my targeted turnover in that financial year. In early 2020, I embarked on the Mastermind program. Despite the setbacks and significant challenges that the pandemic brought, the Elevatory have been true to their word, have stuck by me, encouraged me and pushed me and I am on track to have nearly have doubled my previous year’s turnover. I’m looking forward to taking a slightly different tact on the business strategy too! Thank you Anna and Team.

Julie Peadon | Julie Peadon Art

 

 

1
TAILORED
COACHING
EXPERIENCE

 

7
EXPERT
COACHES TO
SUPPORT YOU

 

100+
HOURS
OF HANDPICKED
TRAINING

 

2000+
FEMALE
ENTREPRENEURS
TRANSFORMED

 

The Elevatory® Mastermind is an intensive hands on next level coaching experience
for women who want to break boundaries and smash through the 6-figure ceiling in their business.

It’s specifically designed for women who want to move fast, and want one on one,
step by step guidance and accountability to ensure them results.

 

BOOK IN A DISCOVERY CALL NOW

 

THE ELEVATORY®

The Elevatory®delivers tailored coaching & mentoring for women growing and scaling their business. Bringing together a team of female expert coaches to help clients implement proven Business & Marketing strategies for sustainable growth.

THE ULTIMATE ECOMMERCE MARKETING CHECKLIST

Want our step-by-step guide to ensuring your business is scale ready?

Scale-Up-Blueprint-Fan-Image-V4

CLICK HERE TO DOWNLOAD