The Elevatory
927250
MeetYOUR MARKETING MENTORS
We are a small tight knit team who have been coaching together for 7.5 years and counting.
We come with unique business experience and specialist skills to help you strategise, learn, understand and implement all aspects of your marketing.
Together we have coached over 2500 brands through all facets of their marketing, along with running a small boutique marketing agency alongside.
And our vision is to give you everything you need in the one place - strategy, insights, information, and implementation support
to create a massive impact with your small business.
Anna
Anna co-founded The Elevatory® in 2015 and when it comes to teaching and coaching her focus is on 3 core areas.
First and foremost, she is heavily focussed on numbers, research & analytics – all to ensure your business model is viable, profitable and scalable.
Then, comes the all-important strategy – the ideas, goals and plans that'll drive your business's growth and development.
Finally, she wants to ensure that you develop a success mindset - that you are willing to grow, try things on, take risks and take that all-important action.
In her corporate life, Anna spent 11 years working in media and advertising for some of the UK and Australia's biggest agencies and media outlets. She went on to run a life coaching practice for 2 years which quickly morphed into the Elevatory which has now been running for the last 10 years.
She also holds a degree in Psychology, an Advanced Practitioner of Life Coaching, and holds certificates in Meta Dynamics, NLP, Deep State Repatterning, Pranic Healing and QHHT Therapy.
When Anna’s not juggling her 3 young kids, you’ll find her meditating, on retreat or on the yoga mat.
- Marketing Strategy
- Financials & Analytics
- Marketing Plans
- Leadership Coach
Jo
Jo is the Elevatory's Optimisation specialist. And she’s here to ensure your leads, prospects and clients have a seamless experience at every point in the funnel.
Jo assists our clients with their tech integrations and teaches and coaches on website optimisation, email marketing tech, sales funnel integrations, CRM Management, SEO, Google Analytics and Google Ads.
Alongside a stint running her own ecommerce store, Jo's career skills have prepared her well for this role. Her last few years at Qantas Holidays saw her managing the Pricing Team until she was seconded to the Online Marketing Team, which lead to a Digital Account Executive role at a Media Agency working on one of the big 4 banks.
A self-confessed tech nerd, Jo lives in Melbourne with her daughter and a cheeky Jack Russell called Patch. You’ll find them cheering on the Essendon Bombers during the AFL season.
Jo joined The Elevatory® in 2016.
- SEO
- Google Ads
- Email Marketing
- Website Optimisation
Caroline
Caroline is a complete all-rounder, but her real passion is helping you map out your sales funnels, bring your digital marketing strategy to life and make sure those sales start rolling in!
You’ll find Caroline coaching on marketing strategy, sales funnels, Meta and TikTok ads - and continually learning to bring you the latest in what’s working right now.
Caroline has spent over a decade in research, marketing, communications and account management and she's also run an e-commerce store. She holds a Hons degree in Psychology - where her passion for marketing started and has completed certificates in Digital Marketing, Ecommerce Mastery, Copywriting and SEO (to name a few). As well as working with Amy Porterfield to deliver Meta Ads Training to her students.
Behind the scenes, Caroline heads up our in-house Meta Ads division, where she manages a team of specialists to deliver exceptional results for our clients.
When she’s not at her desk she’ll be out for a run, enjoying Perth sunshine or being a taxi-driver to her two kiddos… the juggle is real.
Caroline joined The Elevatory® team in 2018.
- Marketing Strategy
- Sales Funnels
- Meta™ Ads
- TikTok Ads
Sarah
Sarah is an accomplished entrepreneur with over two decades of hands-on business experience. Her journey began with building a major professional services firm of over 60 employees, which she successfully sold in 2017.
Since then, Sarah has been instrumental in launching a women's health platform, supporting a Shark Tank-backed startup to achieve nationwide expansion within a year, and recently co-founding and spearheading the growth of a craft brewery on the North Coast of NSW.
In the midst of her bustling career, Sarah founded a Business Strategy Consultancy dedicated to guiding business owners and executives through the intricate dance of business-life. With roles as a coach in a national entrepreneurship program and a national tourism initiative, she has supported hundreds of business owners with her unique approach and first-hand business experience.
When she’s not working with clients or driving her teenage kids to endless sports events, you’ll find Sarah soaking up coastal life, reading a good book or walking her slightly crazy dog, Billie.
Sarah joined The Elevatory® in 2024.
- Business Strategy
- Marketing Strategy
- Leadership
- Financials & Analytics
- People & Culture
Bay
Bay is a Business Strategist with a passion for helping small businesses scale and thrive. She believes that with the right mindset and strategy, success is inevitable.
With nearly a decade of experience owning and operating her own business, Bay understands the challenges and phases of entrepreneurship firsthand. She specialises in helping business owners increase revenue, improve profitability, and create sustainable growth strategies.
Her expertise lies in human psychology and consumer behaviour, allowing her to guide clients in influencing buyer decisions, refining their sales strategy, and making data-driven business decisions. She also simplifies complex areas like financials, data analysis, and marketing—helping clients feel confident in their numbers and customer acquisition strategy.
Bay’s coaching style is direct, educational, and empowering—giving clients clarity, direction, and the skills to confidently grow their businesses long term.
When she’s not working, Bay loves to bake, swim in local creeks and beaches, and spend time with her furry best mate, Diesel.
Bay joined The Elevatory® team in 2025.
- Marketing Strategy
- Sales Strategy
- Financials & Analytics
- Leadership
