Meet Our Founders

LATEST EPISODE FROM OUR RAISING HER GAME PODCAST: How astrology can help our entrepreneurial journey

MEET OUR Founders




Anna’s role at The Elevatory is twofold.

First and foremost, she is here to ensure that you develop a success mindset - that you are willing to grow, try things on, take risks and take that all-important action.

Alongside this she is heavily focussed on numbers, research, and analytics – all to ensure your business model is viable, profitable and scalable.

In her corporate life Anna spent 11 years working in media and advertising for some of the UK and Australia’s biggest agencies and media outlets.

She also she holds a degree in Psychology, an Advanced Practitioner of Life Coaching, and holds certificates in Meta Dynamics, NLP, Deep State Repatterning.



Flori’s primary role at The Elevatory is all things Marketing.

She’s here to help you flesh out your sales funnels, your marketing plan and your paid traffic ads. But not before she gets you crystal clear on your overarching marketing strategy - the where, how and who of your marketplace.

Flori wants the world over to see your brand and to ensure that it truly stands out from the crowd.

Prior to embarking on her entrepreneurial journey, Flori worked her way up the sales and marketing corporate ladders of various Bluechip multinationals.

Alongside this she has an MBA specialising in Marketing, and a Bachelor of Commerce focussed on Entrepreneurship.







Introducing our brand-new Kickstarter program –designed for women ready to take the leap into business but who want to do it right, right from the get-go.


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The Academy is an intensive 12-month coaching program – for business owners who want to start and grow a 6-figure business.


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Our Mastermind is for the real boundary breakers - for female entrepreneurs ready to break through that next income level and do some serious scaling from 6 figures and beyond.


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Our team members understand what it means to be a business owner and a parent and are dedicated to ensuring YOU succeed.




Meet Jo – The Elevatory’s Student Liaison.

Her role is to ensure that students have all the support they need to navigate through the logistics of our programs.

What’s more she is seriously invested in each and every student – and your progress is front of mind always.

Alongside a stint in Small Business, Jo’s career skills have prepared her well for this support role. She has outstanding knowledge and experience in customer service, marketing, product & service pricing, and digital account management. What’s more she’s a self-professed SEO nerd and manages all the SEO goodness behind the scenes of The Elevatory as well!

Jo is a graduating student of our Academy and joined The Elevatory in 2017.



Introducing our business brainbox Caroline.

Caroline is one of our coaching team at The Elevatory.

Now, this lady’s experience is second to none when it comes to what she has to offer you as a coach and mentor. She has spent over 10 years working in research, marketing, communications and account management and she also runs an e-commerce store.

As you will see Caroline is a complete all-rounder, but she has a real passion for all things Marketing and is currently madly up-skilling left, right and centre here because she just #cantgetenough.

Caroline is a graduating student of our Academy and joined The Elevatory in 2018.



And here’s another very important coach & mentor we’d like to introduce you to - meet Natalie.

Now, this lady is super creative on all fronts - having spent 10+ years in packaging and design and is also a designer and maker for her own jewellery range. This means she’s a total whizz when it comes to running a market stall and her online ecommerce store knowledge and website building skills will blow your mind.

Further to all of this Natalie has a huge passion for all things mindset & personal development and is currently training as a Life Coach.

Natalie is a graduating student of our Academy and joined The Elevatory in 2016.



Next up on our coaching team is Vikki.

Vikki’s background includes recruitment, resume writing, customer service and event planning and alongside this she’s been running her own service-based business as a sleep consultant for the past 2 years.

And Vikki’s jam is research, research, research and doing that all-important due diligence when setting up your business. This lady also has a way with words, loves a good GIF and has an incredible talent and love for all things Instagram.

Vikki is a graduating student of our Academy and joined The Elevatory in 2016.



Meet Leigh – our self-professed numbers girl!

Leigh not only manages The Elevatory’s accounts – and is your go-to for all things invoicing, but she is also your go-to in our community when it comes to your bookkeeping & accounting questions.

Leigh seriously LOVES numbers has been bookkeeping since 1996 and has been running her own bookkeeping agency for well over 10 years now.

Just like us she knows how important it is to be on top of your numbers and the power and insight they can deliver you in business. She truly wants you to feel in control and confident in this area of your business.

Leigh is a graduating student of our Academy and joined The Elevatory in 2017.


Say hello to Rose. Our content manager!

Rose splits her time between social media management, our podcast and online video and is responsible for the majority of content we output at The Elevatory,

Rose has a BA in Electronics and Communication Engineering and previously spent 8 years working as a software engineer.

Rose is a true learning machine and upskilling like there’s no tomorrow because she’s hell bent on getting our message out.

Rose joined The Elevatory in 2018.



A massive welcome to Becky - our branding ninja.

Having worked in the Brand and Design industry for over 20 years now, it’s fair to say Becky eats, sleeps and breathes all things brand!

Understanding, defining, enhancing and communicating brand stories is Becky’s passion and delivering her clients cut through and an emotional connection sits at the core of what she does.

Becky has been running her own consultancy for 6 years and plays a crucial role in ensuring The Elevatory sits front and centre in the education space for aspiring female entrepreneurs.

Becky is a graduating student of our Academy and joined The Elevatory in 2018.



Please bow for our tech genius Madhuraka.

Madhuraka does … well EVERYTHING techy over here at The Elevatory and plays a crucial role in ensuring that as a student you have the perfect user experience as you navigate through our programs.

He’s also the man that makes all our systems talk and ensures we are able to reach the masses in just the way we want with our Marketing.

Madhuraka is incredibly experienced in his field and has been providing software solutions and web-based platforms over the past 18 years working across a wide range of industries from online publishers, accounts, construction, healthcare services, sports and more.



Get up close and personal with Anna & Flori in the Raising her Game Podcast.

Get the inside scoop on their journey in business, whilst they shower you with tips, tools and interviews across all aspects of business, marketing and mindset.






The Elevatory is an education hub for Women in Business. Founded by Anna and Flori in 2016. The Elevatory’s mission is clear - to deliver Women all the coaching, training & resources they need to ensure RESULTS in their small business.

The Elevatory Mastermind was later founded in 2018 in response to students who were progressing quickly through their signature coaching program, delivering advanced training to help them scale and break through the boundaries of those next income levels.


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