Ecommerce Podcast | The Elevatory



We live in a world where new business owners think they can make money from day one, that an ecommerce store is passive income, and that with the right manifestations you don't have to hustle.

This podcast calls BS on the blatant lies, spammy sales tactics, clever copy and false promises from todays' coaches and marketers. Get ready for a real, honest and raw look at what it takes to build a business to feed your family.


Got a burning question that you want a no BS answer to? Email This email address is being protected from spambots. You need JavaScript enabled to view it..

Latest episode

Ep15. Navigating the Entrepreneurial Journey

In a cross-collaboration between the Hacking Happy and Elevatory podcasts, Penny Locaso and Anna Jonak, discuss the challenges and awakening experiences of women in business. They explore the importance of reclaiming balance and time freedom and address the pressures and anxieties that come with entrepreneurship. Along with the unrealistic portrayals of success on social media and the need for authentic conversations about the true entrepreneurial journey.


Most recent episodes

Ep14. Ecommerce - How to leverage your numbers and data

If you're in ecommerce you’re in a numbers game, and it's my vision and mission to empower you to really understand this stuff so that you can leverage your data to make better decisions, help you make more money and be more profitable.

Ep13. Why the first sale is so important

The very first sale you make with each new customer is the most important transaction that you're going to have with them. Because if you impress this customer and they have a great experience, then they're likely to come back and make subsequent purchases.

Ep12. Ecommerce Marketing Strategy - Nail your Message & Pitch

Today we focus on nailing your marketing strategy - what it is and how to develop one. Everything to do with your messaging & pitch. This is often where most ecommerce businesses fall short.

Ep11. Why you need to embrace marketing

Let's talk about marketing because love it or hate it we can all agree that it's essential. I know it's not why you started your business. You started your business because you love the doing in the business, right? But you're not gonna make the sales unless you actually learn to love the marketing too. Here's 7 reasons why.

Ep10. How to come up with content ideas quickly!

Anna shares 10 quick ways to come up with content ideas. ALL whilst helping you to better get to know your audience so your posts will be even more impactful.

Ep9. Organic Traffic vs Paid Traffic - Pros & Cons

Anna takes you through what paid & organic marketing means, what the purpose of each is & importantly, how to know which one is best to use for your business.

What can you expect from The Elevatory podcast?

The Elevatory team is amazing with great knowledge within all areas of business and marketing. I highly recommend them!

Astrid Schwartz - Bubnest


The Elevatory has got me feeling so much more confident in running my business and elevated it to the next level! Can't recommend them enough!!

Alex Nairn - Moose Cow Fish


Anna seems to always know what I need before I do. So grateful for these ladies and the resources they provide! 

Sandra Sampayo -The Naked Cupcake Orlando


I felt a sense of trust in the experience of the coaches and found them all so knowledgeable and relatable.

Bec Albouze - The Pop-Up Party Co


The core values of The Elevatory and the language used felt authentic, empathetic and relatable.

Kate Berry - Just Gorgeous Things


I had been following The Elevatory for ages as well as another male business coach, but The Elevatory kept pulling me in and I resonated with the ladies so much more.

Megan Wells - The Sassery





At the Elevatory we help clients build multi-6 and 7 figure businesses through strategic marketing.


A comprehensive guide of the tasks you need to tackle and the infrastructure you need in place to sustainably grow your business.