Mastermind Case Study
How This Handmade Business Grew from $200 to $8k months - fast
You’re ready to grow - and you know what you need to do… Sales strategy, financial plan, funnels, email marketing, marketing plan .. the list goes on BUT, you're just not sure how to implement it all …
Now, imagine being plugged into a team guiding you through it all step by step.
Sense checking e.v.e.r.y.t.h.i.n.g as you go and EMPOWERING you with all the knowledge, tools, training you need.
A completely bespoke experience completely tailored to your business needs.
The Elevatory® Mastermind gives you just that.
Introducing Fan Friends
Back in September 2017, Sarah was lying on her bed staring at her dusty ceiling fan. She thought that there had to be a solution to easily keep them clean. And that's how Fan friends and her removable fan covers were born.
"It was simply to make my life easier! I started selling a few to friends and family but quickly got distracted with an upcoming overseas trip……then in late 2019 after the trip I wanted to give Fan Friends a go again. I knew that having the covers on my fan had made such a massive difference for me, that I wanted to share that with others."
The Problem
After completing a social media course and numerous other paid courses, Sarah still felt lost.
"I had no idea how to grow the business to have a steady stream of sales. I knew I needed someone to point me in the right direction and started looking for a coach."
Joining The Elevatory® Mastermind
Sarah saw a recommendation for The Elevatory by another business owner in a Facebook group. She also received a private message from a friend saying that she should really consider The Elevatory, as the friend knew first-hand what was possible with us.
"I had my free discovery call and was drawn by the fact that it was a team, not a single person, but a team of women with lots of experience from different backgrounds. I would be taken on a journey through my business, and they knew that I could grow and expand to what I really wanted the business to become. Right from the beginning I felt supported."
The 4 core objectives at The Elevatory
One
FOUNDATIONS
Set your business up for growth now and into the future
Two
GROWTH
Increase your traffic, sales and profit
Three
AUTOMATION
Automate as much of your business as possible
Four
MINDSET
Have you firmly step into the CEO role of your business
Results
Website Overhaul
First up, Sarah's website needed a huge facelift. From branding to structural flow, SEO, copy & imagery - everything needed an overhaul.
So, together we worked together on colours, a new logo and copy that spoke to her audience. And we also encouraged Sarah to hire an Airbnb for a few hours to shoot her product in a range of different settings.
And then we worked behind the scenes on Google Analytics and SEO.
“I didn’t understand how much of a difference a colour palette and logo can have on your business. And I wasn’t left on my own to work it out, choosing the colours and the feedback I got on my logo was amazing. I love what the business looks like now!"
"When I look at my site, I almost can’t believe that it is mine! It looks so professional, and I’ve learnt to view this as my ‘shopfront’ drawing people in. I would never have achieved this without The Elevatory."
Before
After
And look at the weekly website traffic increase post rebrand and new images (mid Oct).
Social Media
Once Sarah had decided on her new colour palette it was time to refresh her socials. With the guidance of coach Vikki, they worked on a content plan, some new insta templates & some clear creative direction. Followers have increased by 25% since we started working together!
Before
After
Facebook Ads
Finally, it was time to get Sarah’s marketing campaigns up and running.
Sarah says she always knew that if she could get her product in front of people it would be successful but admits she didn’t understand that in order to present the product you need to have all your ducks in a row first!
"I was very impatient and wanted to get ads running right away, but after rebranding, updating the website and getting my social media posts organised, when it came time to run the ads they were successful straight away! Had I been on my own I would have wasted $$ running ads that simply wouldn’t work."
Sarah's current conversion campaign has a ROAS of over 400%!
Goal Setting
Sarah had been selling at markets and in a couple of retail stores, but her goal was always to move to 100% online and that’s exactly what this process helped her do.
'I achieved this, but only because I was given the tools and advice on how to! I now have a clear picture of where the business is going and how to achieve it.'
Financials
The month Sarah started with The Elevatory team she was only making a few hundred dollars in online sales. Fast forward a few months and in January 2022 [a month notoriously quiet for ecommerce stores] she had her biggest month with sales reaching over $8,000. And orders continue to flood into early February.
The Future
The goal 10k and upwards for February!
Sarah is continuing to grow, expanding her reach via organic and paid Google search.
And she is now getting ready for a new collection launch!
Current Clients
Case Studies
Walk through our entire process with case studies from these current clients
The Skin Queen
How This Beauty Education Business Went From Side Hustle to Main Hustle
Just Gorgeous Things
How This Equestrian Inspired Business Transformed with New Revenue Streams
The Sassery
How This 'Inappropriate' Gift Business went from Zero to 5 Figure Months
The Real Girls Movement
How This Health & Wellness Business can Fill its Programs on Rinse and Repeat
Mount Vic and Me
How This Artist's Gift Store went from 100 to 400+ orders per month
Testimonials
The amazing results our clients have achieved
"Anna and her team have been instrumental in the success of the launch of my new styling membership with 30 + paying members.
Anna truly knows her stuff. The value you get from her coaching is unbelievable. She goes above & beyond to get the results you need.
She is a wealth of knowledge and also down to earth and approachable for people like me who aren’t great at the back end of the business.
Her whole team have helped me by looking at my business as a whole, including my website, email sequences and copywriting.
I would highly recommend you invest in her services! You will wonder why you hadn’t done it sooner!"
Shannon Johnson | Living For Style
"Two months in and my audience has grown by thousands, my list has doubled and my income is steadily growing. I have dived into Facebook ads which has been a revelation and I’ve even executed a pre launch launch! It is powerful to be right alongside other women as they grow their businesses too. The support, the accountability and the candidness of our coaches is making a major difference to how I am working and my goals for the future.”
Erin Duncan | Erin Duncan Creative
“In the first 3 months I got more done than what I used to get done in a year. We have made so many incredible changes to improve both my sales and profit margin.
After just 2 months, I had a record month in sales."
“The Elevatory has taught me so much even after doing multiple courses in business and mindset. These ladies have an amazing an awe-inspiring passion that really comes out when working one on one with them. The amount of value and information that's included is incredible, I've doubled my income thanks to their help."
Josephine Eve | Josephine Eve Personal Fashion Stylist
“In two months, I have tripled my email subscribers, set up automations which have generated great sales (abandoned cart sequence and website pop-up) set up my first Facebook ad which is doing really well AND sold out of my pre-sales for my next book in a couple of hours!"
Jess Spencer | Adored Illustrations
Just 12 months in our sales are doubling year on year... we’ve jettisoned a product, relaunched our flagship product, rebranded our website, and overcome one of us unexpectedly being absent from the biz. This year we will totally be a AU$1,000,000 turnover business. What’s more we LOVE our biz again!
Jo Cumberbatch | Go Trovo Games
"I have been able to efficiently fast track my business to success within the niche Equestrian industry with a complete rebrand, new website, social media and marketing plan and fundamentally a better understanding of my numbers. If you are a business owner who needs to be inspired, educated and connected with like minded individuals to take your business to the next level, I cannot recommend joining the Elevatory Mastermind journey enough!"
Kate Berry | Just Gorgeous Things
"This program has opened my eyes and helped me take my business to the next level. The assistance and support with FB ads, strategy and financial management has increased my sales month on month. I wouldn’t have been able to achieve what I have in the last six months without their help, they have reignited the passion and motivation I first had for my business, and I am excited for what is to come."
Gemma Bronzoni | The Nappy Society
"The Elevatory have helped me scale up and given me the tools and confidence to make changes that have had a major impact on my revenue. I had invested in coaches before joining the mastermind but never to this extent (financially and emotionally)..but I am more than happy to report that the mastermind has paid for itself several times over. I honestly couldn’t be happier with the results, so much so that I will continue to work with Anna and her team for the foreseeable future. I just cannot let them go!
Nikki Capp | The Cover Collective
"My business would not be where it is today... Neither would I, without The Elevatory. I have received value for money, increased sales and have a better control of my business. I didn't anticipate the personal growth and REAL support I would encounter along the way. I am more confident in my life which automatically translates to the way I approach my business and the results feel immeasurable. I am committed to them because I am confident they are committed to me and my business."
"Within three months of their Live program, I had taken on my own shopfront. I managed to generate more than my targeted turnover in that financial year. In early 2020, I embarked on the Mastermind program. Despite the setbacks and significant challenges that the pandemic brought, the Elevatory have been true to their word, have stuck by me, encouraged me and pushed me and I am on track to have nearly have doubled my previous year’s turnover. I’m looking forward to taking a slightly different tact on the business strategy too! Thank you Anna and Team.
1
TAILORED
COACHING
EXPERIENCE
7
EXPERT
COACHES TO
SUPPORT YOU
100+
HOURS
OF HANDPICKED
TRAINING
2000+
FEMALE
ENTREPRENEURS
TRANSFORMED
The Elevatory® Mastermind is an intensive hands on next level coaching experience
for women who want to break boundaries and smash through the 6-figure ceiling in their business.
It’s specifically designed for women who want to move fast, and want one on one,
step by step guidance and accountability to ensure them results.