Case Study


Case Study

Handmade Business Rockets from $200 to $15k Months

You’re ready to grow - and you know what you need to do… Sales strategy, financial plan, funnels, email marketing, marketing plan .. the list goes on BUT, you're just not sure how to implement it all …


Now, imagine being plugged into a team guiding you through it all step by step.
EMPOWERING you with all the knowledge, tools and training you need.
A completely bespoke experience that meets your business needs.

Our coaching and consultancy service will give you just that.



Case Study Update Jan 2023

Sarah is now consistently doing 5 figure months and is currently focussed on streamlining production so she can hit 20k per month and beyond.

She now sees this business can be bigger than she ever thought possible!



Read her journey with The Elevatory below.

Introducing Fan Friends

Back in September 2017, Sarah was lying on her bed staring at her dusty ceiling fan. She thought that there had to be a solution to easily keep them clean. And that's how Fan friends and her removable fan covers were born.

"It was simply to make my life easier! I started selling a few to friends and family but quickly got distracted with an upcoming overseas trip……then in late 2019 after the trip I wanted to give Fan Friends a go again. I knew that having the covers on my fan had made such a massive difference for me, that I wanted to share that with others."

The Problem

After completing a social media course and numerous other paid courses, Sarah still felt lost.

"I had no idea how to grow the business to have a steady stream of sales. I knew I needed someone to point me in the right direction and started looking for a coach."

Joining The Elevatory®

Sarah saw a recommendation for The Elevatory by another business owner in a Facebook group. She also received a private message from a friend saying that she should really consider The Elevatory, as the friend knew first-hand what was possible with us.

"I had my free discovery call and was drawn by the fact that it was a team, not a single person, but a team of women with lots of experience from different backgrounds. I would be taken on a journey through my business, and they knew that I could grow and expand to what I really wanted the business to become. Right from the beginning I felt supported."


The 4 core objectives at The Elevatory 



Set your business up for growth now and into the future




Increase your traffic, sales and profit




Automate as much of your business as possible




Have you firmly step into the CEO role of your business



Website Overhaul

First up, Sarah's website needed a huge facelift. From branding to structural flow, SEO, copy & imagery - everything needed an overhaul.

So, together we worked together on colours, a new logo and copy that spoke to her audience. And we also encouraged Sarah to hire an Airbnb for a few hours to shoot her product in a range of different settings.

And then we worked behind the scenes on Google Analytics and SEO.

“I didn’t understand how much of a difference a colour palette and logo can have on your business. And I wasn’t left on my own to work it out, choosing the colours and the feedback I got on my logo was amazing. I love what the business looks like now!"

"When I look at my site, I almost can’t believe that it is mine! It looks so professional, and I’ve learnt to view this as my ‘shopfront’ drawing people in. I would never have achieved this without The Elevatory."








And look at the weekly website traffic increase post rebrand and new images (mid Oct).


 Fan Friends Weekly Website Traffic



Social Media

Once Sarah had decided on her new colour palette it was time to refresh her socials. With the guidance of coach Vikki, they worked on a content plan, some new insta templates & some clear creative direction. Followers have increased by 25% since we started working together!








Facebook Ads

Finally, it was time to get Sarah’s marketing campaigns up and running.

Sarah says she always knew that if she could get her product in front of people it would be successful but admits she didn’t understand that in order to present the product you need to have all your ducks in a row first!

"I was very impatient and wanted to get ads running right away, but after rebranding, updating the website and getting my social media posts organised, when it came time to run the ads they were successful straight away! Had I been on my own I would have wasted $$ running ads that simply wouldn’t work."

Sarah's current conversion campaign has a ROAS of over 400%!


 Fan Friends FB2  Fan Friends FB3  Fan Friends FB1



Goal Setting

Sarah had been selling at markets and in a couple of retail stores, but her goal was always to move to 100% online and that’s exactly what this process helped her do.

'I achieved this, but only because I was given the tools and advice on how to! I now have a clear picture of where the business is going and how to achieve it.'




The month Sarah started with The Elevatory team she was only making a few hundred dollars in online sales. Fast forward a few months and in January 2022 [a month notoriously quiet for ecommerce stores] she had her biggest month with sales reaching over $8,000. And orders continue to flood into early February.


 The Future

The goal 10k and upwards for February!

Sarah is continuing to grow, expanding her reach via organic and paid Google search.

And she is now getting ready for a new collection launch!








5.0 Rating from 65 Google Reviews









"Two months in and my audience has grown by thousands, my list has doubled and my income is steadily growing. I have dived into Facebook ads which has been a revelation and I’ve even executed a pre launch launch! It is powerful to be right alongside other owners as they grow their businesses too. The support, the accountability and the candidness of our coaches is making a major difference to how I am working and my goals for the future.”

Erin Duncan | Erin Duncan Creative





In the first 3 months I got more done than what I used to get done in a year. We have made so many incredible changes to improve both my sales and profit margin.

After just 2 months, I had a record month in sales."

Louise Carter | Baby Luno







“In two months, I have tripled my email subscribers, set up automations which have generated great sales (abandoned cart sequence and website pop-up) set up my first Facebook ad which is doing really well AND sold out of my pre-sales for my next book in a couple of hours!"

Jess Spencer | Adored Illustrations





Just 12 months in our sales are doubling year on year... we’ve jettisoned a product, relaunched our flagship product, rebranded our website, and overcome one of us unexpectedly being absent from the biz. This year we will totally be a AU$1,000,000 turnover business. What’s more we LOVE our biz again!

Jo Cumberbatch | Go Trovo Games







"I have been able to efficiently fast track my business to success within the niche Equestrian industry with a complete rebrand, new website, social media and marketing plan and fundamentally a better understanding of my numbers. If you are a business owner who needs to be inspired, educated and connected with like minded individuals to take your business to the next level, I cannot recommend joining the Elevatory journey enough!"

Kate Berry | Just Gorgeous Things





"This program has opened my eyes and helped me take my business to the next level. The assistance and support with FB ads, strategy and financial management has increased my sales month on month. I wouldn’t have been able to achieve what I have in the last six months without their help, they have reignited the passion and motivation I first had for my business, and I am excited for what is to come."

Gemma Bronzoni | The Nappy Society





"The Elevatory have helped me scale up and given me the tools and confidence to make changes that have had a major impact on my revenue. I had invested in coaches before, but never to this extent (financially and emotionally)..but I am more than happy to report that the coaching has paid for itself several times over. I honestly couldn’t be happier with the results, so much so that I will continue to work with Anna and her team for the foreseeable future. I just cannot let them go!

Nikki Capp | The Cover Collective




 Google Reviews Aug23 Julie LGoogle Reviews Aug23 Kristin RGoogle Reviews Aug23 Lou PGoogle Reviews Aug23 Sue Mc

 Google Reviews - Mar23





At the Elevatory we help clients build multi-6 and 7 figure businesses through strategic marketing.


A comprehensive guide of the tasks you need to tackle and the infrastructure you need in place to sustainably grow your business.