Case Study

• Shifted from discovery calls to a streamlined booking system, filling the clinic without a single phone call.
• Overhauled website, messaging, and enquiry process, creating a seamless experience for parents needing support.
• Launched a highly profitable online course, generating substantial revenue within the first six months as a new passive income stream
• Set up & executed Google & Meta Ads, driving consistent leads for both the clinic and online course.
• Built a scalable marketing foundation, allowing the business to grow without relying on direct client calls.

www.infantsleep.com.au

• Refined brand positioning and messaging to stand out in a competitive market.
• Developed a high-converting landing page and clear application funnel.
• Set up best-practice Google Ads campaigns designed for efficiency and ROI.
• Implemented automated email follow-ups to nurture leads into clients.
• The campaign is delivering 5+ appointments per week on a $20 daily ad spend.
• In just 8 weeks: Three new clients onboarded, with another three in progress.

www.dzyna.co

• Built a new membership model that expanded their reach beyond corporate workshops.
• Designed the offer to serve both individuals and organisations - allowing corporates to license it for their teams.
• Developed the full launch strategy from scratch, including webinar funnel and follow-up system.
• Attracted over 300 live webinar attendees, with leads costing just $2 each.
• 120 new members in the first launch.
• Transformed their expertise into a second, scalable income stream.

www.awakeacademy.com.au

• Refined brand messaging to carve out a clear, competitive niche.
• Launched Meta Ads funnels, delivering consistent, high-quality leads.
• Optimised tracking & analytics for clear marketing insights.
• Client retention & upsell strategy developed, designed to drive repeat business.

www.adelaideaesthetic.com.au

• Google Ads funnel fine-tuned to generate 7 leads in just 48 hours.
• Built and optimised course launch funnel, priming the audience for release.
• Engaged and primed email list, ready to convert into course sales.
• Retention strategy implemented to nurture clients and upsell the new offer.

www.lukeskennedy.com

• Lead magnet & course funnel rebuilt, significantly boosting conversions.
• Email list growth skyrocketed, adding 1300 new leads in 1 month at just $1.99 per lead.
• 16 immediate course sales generated from campaign launch.
• Waitlist built for future course intakes, ensuring long-term demand.
• Meta omni-presence funnel launched to stay visible and top-of-mind.

www.atthetreehouse.com.au

• Refined the core offer into a high-impact online Bootcamp, built from the ground up.
• Created a strategic launch plan using organic email marketing and social media - no ads required.
• Ran a beta program to validate the offer and fine-tune it for success.
• Generated 53 sign-ups in six days, producing $10,502 in revenue from a small list.
• Built a repeatable launch strategy and scalable funnel, setting the business up for ongoing growth.

www.jimsgamsat.com.au

• Website redesigned & optimised for seamless user experience & higher conversions.
• Client onboarding automated, saving time and generating lead calls on autopilot.
• SEO & Google Ads funnel launched, bringing in 5 new leads within 10 days.
• Profit optimisation strategies implemented, allowing the owner to pay herself more.

www.gardengraffiti.com.au

• Website UX refined to improve customer experience and conversion rates.
• A/B Testing of Multiple Offers – Created multiple landing pages to test and refine lead generation.
• Survey-Driven Marketing Initiatives – Led to stronger lead offers and updates to the loyalty program.
• Significant revenue gaps uncovered, with new strategies implemented to recapture lost opportunities.
• Meta & Google Ads Launched – Generated a steady pipeline of high-quality leads.
• Consistently Adding 26 New Client Visits Per Month – A proven strategy for sustainable growth. .

www.faceofman.com.au

• Defined a profitable evergreen course that complemented her premium 1:1 coaching work.
• Rewarmed her dormant email list with high-value content to reignite trust and engagement.
• Crafted compelling sales messaging and a 7-day organic launch campaign - no ad spend.
• Delivered 16 sign-ups and $5,000 in sales within the first week.
• Increased her 1:1 pricing by 50% with new clients signing immediately.
• Built an evergreen funnel and speaking strategy to create scalable income without more calls.

www.ericamallett.com

• Numbers analysis conducted, identifying the most profitable services and key areas for scaling.
• Refined service offerings, ensuring a clear, compelling, and scalable value proposition.
• Helped with design of a highly-converting website, optimising messaging, structure, and UX for maximum impact.
• Mapped out a full SEO & Google Ads strategy, ready to drive inbound leads from relaunch.
• Developed a LinkedIn content & outreach plan, helping build confidence to post consistently, establish authority, and spark conversations.

T&M Marketing

• Streamlined a complex offer suite into one high-value, scalable membership.
• Refined messaging and pricing to clearly communicate the program’s value.
• Launched with a mix of organic content and Meta Ads, bringing 30 new members in the first 30 days.
• Simplified her business structure to focus on fewer, more profitable offers.
• Increased pricing across courses and launched her new journal to drive ongoing membership growth.
• Now working less and growing through a repeatable, stress-free model.

www.instituteforselfcrafting.com