Mastermind Case Study
How This Midwifery Business is Booked Out in Advance
You’re ready to grow - and you know what you need to do… Sales strategy, financial plan, funnels, email marketing, marketing plan .. the list goes on BUT, you're just not sure how to implement it all …
Now, imagine being plugged into a team guiding you through it all step by step.
Sense checking e.v.e.r.y.t.h.i.n.g as you go and EMPOWERING you with all the knowledge, tools, training you need.
A completely bespoke experience completely tailored to your business needs.
The Elevatory® Mastermind gives you just that.
Introducing Albury Wodonga Midwifery
During Barb Robert's (pictured above right) time working as a midwife at a local hospital she became acutely aware of just how disjointed the care was for expectant women.
“They would go into labour looking terrified. And on the postnatal ward women would say to me "gee I wish you could come home with me".
Barb wanted more for these women. She wanted to develop a real and meaningful relationship with her patients and really be there for them, all the way through their pregnancy and postnatal journey.
So Albury Wodonga Midwifery was born. Because midwifery services on the Victorian & NSW border just needed a new standard of care!
"I needed support and guidance in business. I knew what I was doing clinically with my eyes shut however I had never run a business before. I was lost with this side of things. I needed help with my website & my email / phone funnels. I tried and tried to do this all myself with other courses and researching however never could get it to work properly. I knew I needed one go-to person that could assist me with it all".
Joining The Elevatory® Mastermind
"I had researched a few courses/mentors. And I saw an Elevatory ad and I spoke to Anna at length on the phone and what she said really resonated with me. I loved that I'd finally found a whole team that could help me with everything I needed, in the one place!"
The 4 core objectives at The Elevatory
Set your business up for growth now and into the future
Increase your traffic, sales and profit
Automate as much of your business as possible
Have you firmly step into the CEO role of your business
Barb had been operating for a couple of years prior to joining The Elevatory® and her brand and website had not changed much since it was initially created.
So, one of our first tasks was a brand audit with Anna, and a full website audit with Jo.
The website needed to better resonate with her target market visually (colours and images) and it needed to be optimised for conversion (usability).
After the audits Barb was then connected to one of our design partners who was able to refresh the brand and make the design changes to improve the customer experience on the website.
What’s more Anna & Jo managed the whole process so Barb could sit back and watch her new brand and website unfold.
Barb has gained a new confidence in her social media style. A thourough audit with Elevatory Socials Coach Vikki and engagement has nearly doubled.
Barb was stepped through how to use Planoly, and how to bulk create and schedule her content. Together they developed new templates that matched her branding but gave her feed a more modern and organised look.
They also worked on her hashtags and implemented a strategy to increase the amount of views of her posts, targeting mums to be in the Albury Wodonga area specifically.
Now, with leads and forward bookings identified as a key focal point for improvement, during the next stage of our work together we went on to build 2 sales funnels for Barb's Midwifery business
- A lead funnel to build Barb's subscriber email list, delivering a comprehensive pregnancy download and a series of targeted emails based on their relevant month of pregnancy and
- A phone funnel which encouraged expectant mothers to book in for a free 15 minute consult, generating conversions from the consult conversations.
Over the last 6 months, Barb's leads list has increased by nearly 15% which has led to an increase of consults being booked - with nearly 20% of leads booking in for a chat.
In the past, leads would contact Barb in their 5th, 6th, 7th month of pregnancy. Now expectant mothers are booking in for Barb's services when they are 1-2 months in. This means as at Jan 2020 - Barb already has clients forward booked over the next nine months!
Barb also has a 90 % conversion rate on calls and is fully booked 3 months out.
And the best bit with these funnels… is that can be turned on and off at any time to meet the lead flow needs of the business!
To date Barb's Facebook Ad campaigns have generated an ROI (return on investment) of over 800%. Providing a steady and reliable lead flow at all times.
And Barb opted for our in-house agency team to manage her ads – exclusively available to our Mastermind clients, so she is able to concentrate on other areas of business growth (including opening a second location!).
Stepping into CEO
Across their time together Anna has worked exclusively with Barb to help her step fully into the role of CEO.
Together they have embraced financial management and forecasting, reviewing business growth opportunities, celebrating important milestones and working to reduce Barbs hours in the clinic so she can continually expand.
My plan is to have two clinics - one in Wodonga and one in Albury running at full capacity and after that the dream is for a Birth Centre.
Barb has had Tanya by her side for the last few years but with more business coming in, it means Barb has employed another staff member (with encouragement from Anna) and never looked back.
On top of that, clinic number 2 will be opening in Jan/Feb 2021 in Albury AND alongside this, Barb will start looking at other ways to bring in revenue without doing clinic hours.
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Her whole team have helped me by looking at my business as a whole, including my website, email sequences and copywriting.
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Just 12 months in our sales are doubling year on year... we’ve jettisoned a product, relaunched our flagship product, rebranded our website, and overcome one of us unexpectedly being absent from the biz. This year we will totally be a AU$1,000,000 turnover business. What’s more we LOVE our biz again!
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"The Elevatory have helped me scale up and given me the tools and confidence to make changes that have had a major impact on my revenue. I had invested in coaches before joining the mastermind but never to this extent (financially and emotionally)..but I am more than happy to report that the mastermind has paid for itself several times over. I honestly couldn’t be happier with the results, so much so that I will continue to work with Anna and her team for the foreseeable future. I just cannot let them go!
"My business would not be where it is today... Neither would I, without The Elevatory. I have received value for money, increased sales and have a better control of my business. I didn't anticipate the personal growth and REAL support I would encounter along the way. I am more confident in my life which automatically translates to the way I approach my business and the results feel immeasurable. I am committed to them because I am confident they are committed to me and my business."
"Within three months of their Live program, I had taken on my own shopfront. I managed to generate more than my targeted turnover in that financial year. In early 2020, I embarked on the Mastermind program. Despite the setbacks and significant challenges that the pandemic brought, the Elevatory have been true to their word, have stuck by me, encouraged me and pushed me and I am on track to have nearly have doubled my previous year’s turnover. I’m looking forward to taking a slightly different tact on the business strategy too! Thank you Anna and Team.
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