Case Study

• Reworked brand messaging & website flow to broaden audience appeal and increase revenue potential.
• SEO updates implemented to improve search rankings and organic traffic.
• Custom landing pages created for A/B testing and ad performance optimisation.
• Launched Meta Ads campaigns, generating consistent online bookings at optimal cost per conversion.
• Improved Google Ads funnel, leading to a steady 5x ROAS across campaigns.
• Refined email flows to enhance the customer journey from first touchpoint to retention.

www.mamarentals.com.au

• Conducted in-depth market research to position the brand uniquely within the competitive tea market.
• Developed a compelling USP & brand voice, differentiating it from competitors.
• Collaborated with a branding agency to create a distinctive visual identity.
• Built a fully optimised e-commerce website, complete with SEO & email marketing automation.
• First sales ads going live, with a marketing plan in place to ensure strong initial sales and sustained growth.

www.thekindteaco.com.au

• Immediate UX improvements implemented ahead of the peak holiday season to maximise conversions.
• Meta Ads launched, achieving a 5x ROAS in the first month—without relying on discounts.
• Google Ads campaign activated and continuously optimised for better performance.
• Local & online list-building strategy launched, driving warmer audiences both digitally and in-store.
• Long-term marketing & email retention strategy developed, supporting seasonal product launches and sustained engagement.

www.brigidmclaughlin.com

• Strengthened content strategy based on insights from a 300+ response customer survey, shaping ad content and guiding influencer & brand ambassador recruitment.
• Website optimised with improved menu navigation, search functionality, and category filters to enhance the shopping experience.
• Implemented site-wide SEO updates to boost organic visibility and long-term discoverability.
• Provided performance-based recommendations to scale Meta Ads with their existing agency.
• Launched Google Ads strategy, achieving a consistent ROAS of 8 for sustained sales growth.

www.bebangles.co

• Refined product messaging to highlight both functionality and emotional appeal.
• Website optimised with a focus on high-converting product pages and key benefits.
• Meta & Google Ads launched, achieving a 3-7X ROAS over multiple months from launch.
• Content strategy strengthened, incorporating additional models, UX enhancements, and video content.
• Successfully expanded into international markets, launching strategic ad campaigns for global reach.

www.montissier.com

• Successfully launched a new brand to market, laying the groundwork for sustainable growth.
• Optimised ecommerce website, ensuring a smooth user experience and high conversion potential.
• Strengthened brand messaging & content strategy, creating a clear and compelling narrative across touchpoints.
• Developed and launched their first Meta Ads funnel, generating consistent daily sales from day one.
• Established a scalable marketing foundation, setting the brand up for long-term success in the pet industry.

www.doggistyle.net

• Strategic upsell offer introduced, leading to 2-3x more sales per customer and a major lift in AOV.
• Google Ads campaign set up, now delivering X7 ROAS and driving consistent, profitable sales.
• Creative Meta ad testing expanded beyond the original niche, positioning scarves as luxury accessories & wall art to attract new audiences.
• Christmas gifting campaign launched, tying sales to a cause-driven initiative for increased seasonal engagement.
• Meta campaigns consistently delivering between 3-4 ROAS, supporting ongoing revenue growth.
• Enabled the founder to step away & take leave, while automated marketing strategies kept the business growing.

www.braveryco.com.au