1. What's your business's yearly revenue currently?
2. Where do you want your revenue to be this time next year?
3. Are you clear on your business’s financial projections?
I have no financial projections at all
I have an idea and a bit of a plan
I’m crystal clear on my projections for the next 12 months with a solid plan in place
4. What's your growth rate like currently?
Fast & Furious
5. Is there room in your market to grow?
My market is small and cluttered
My market is small and uncluttered
My market is large and uncluttered
6. Do you feel confident in your positioning in your marketplace?
I feel like I blend in with everyone else
I feel like the potential is there but I don't know how to create my edge
I am clear on where I sit and how to stand out with strong points of difference
7. Are you clear on who you're talking to?
I’m not really sure who I'm targeting a lot of the time
I have an idea but I know I need to work on this further
I know my target audience intimately. I have a very clear understanding of my avatar(s)
8. Do you have a clear and profitable niche?
I don't have a niche
I have a niche but I'm not sure my niche is as honed in as it could be
I have a very clearly defined niche
9. Do you feel your product offering is aligned with your niche & your target audience?
I'm not sure
I know this needs work
I feel confident in my core offer and that it resonates with my target market
10. Are you happy with your pricing strategy?
I'm not sure I'm charging what I should
I feel like my pricing strategy needs some work
I feel confident and happy in my pricing structure
11. Do you have a profit maximisation strategy?
I don't know what this is
I have some strategies in place
I am covered when it comes to maximising profit from both new clients and ongoing customers
12. Do you have a strong and distinguishable brand?
I feel like I blend in with my competitors
It's ok but needs some work
Yes I have a strong brand that resonates with my ideal clients
13. Is your website and user experience optimised for conversions?
I'm honestly not sure
I feel like it's ok but could be improved
Yes I am confident in the setup and flow of my pages, checkout process and user experience
14. Is your lead flow automated?
I'm not sure which funnels to build for my business
I have a few funnels in place but not sure they're working as they should
Yes I have several funnels working for my business with my lead gen on autopilot
15. Do you have email marketing implemented and working across all stages of your customer journey?
I have no email marketing in place
I have one or two sequences working but not sure how great they are
I have multiple sequences in places for all stages of my customer journey
16. Do you have a marketing plan?
I fly by the seat of my pants
I have a bit of an idea around what I want to achieve for each month
I have a very thorough marketing plan in place with clear objectives and tasks mapped out for the quarter and year ahead
17. Which channels are you currently using in your marketing? [choose all that apply]
Organic social media
Paid Facebook & Instagram Ads
Google Ad words / Display Network
Phone / text / messenger
Experiences (webinars, challenges)
None of the above
Which strategic bases do you have covered with your marketing? [choose all that apply]
Are you tracking your marketing results?
Not really I just look at the money generated
Yes, but I mainly look at spend & ROI
I analyse all my metrics to understand the success of each campaign and the elements within it