YouTube is the second biggest search engine after Google. It is also a social platform that has yet to be completely exploited...And it enables you to video... to personally connect and establish trust with your audience.
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TUNE IN TO HEAR ABOUT
- How to get started today with your own YouTube channel
- Why YouTube over other social platforms
- Which tools to use to develop optimal content on the platform that will get searched and seen
- What equipment you should invest in
- How often you should YouTube and how long each YouTube clip should be
- How to drive your prospects down your sales funnel using YouTube
Louise Henry is an online entrepreneur and educator over at solopreneursidekick.com. She's on a mission to empower entrepreneurs to confidently own their online presence - starting with their website. She does this by sharing free tutorials on her YouTube channel and through her online course, Website that Wows. She loves seeing entrepreneurs bring their big ideas to life and believes that they shouldn’t be held back by the tech stuff!
CONNECT WITH LOUISE
Flori Pyke [00:01:24] Hello and welcome to Episode Fifty-Two. You've got Flori with you today and I get to interview a fellow Canadian, a Canuck, Louise Henry. How's it going?
Louise Henry [00:01:38] It's going great. Thank you for having me.
Flori Pyke [00:01:40] No, it is such a pleasure. So, where in Canada are you from by the way?
Louise Henry [00:01:44] I'm from Toronto.
Flori Pyke [00:01:46] Toronto. OK. So, I'm from the island, Vancouver Island.
Louise Henry [00:01:50] Amazing. Two of my best friends are from Vancouver Island. Yeah yeah. I love people from there. Yeah.
Flori Pyke [00:01:57] Oh my God. So you love me. Great. [both laugh] We're BFFs. I love it. How funny. What a small world.
Louise Henry [00:02:07] Yeah yeah. I actually meet a ton of people from the island. It's weird. Yeah. Two of my best friends from university and one of my entrepreneur biz BFFs is also from there.
Flori Pyke [00:02:16] Really. Who's that?
Louise Henry [00:02:18] Yeah. Yeah. Her name's Shay. She's part of the Bucketlist Bombshells. Do you know them?
Flori Pyke [00:02:22] No. I mean I'll look that up after. I love a bit of a fellow Canuck. And, where are you right now? Are you in Canada or?
Louise Henry [00:02:30] No. So, I'm currently in Guadalajara, Mexico.
Flori Pyke [00:02:33] As you do. Yup. I love it.
Louise Henry [00:02:37] Yeah. Not in Canada. Recently embraced the digital nomad life. I was living the expat life for a while. I lived in Bali for three and a half years which was amazing. I lived in Sydney actually for a few months as well. [Flori asks "Did you? Where?] Yeah. Yeah. In Surry Hills.
Flori Pyke [00:02:56] Oh yeah. I lived there when I first moved to Australia. So there you go. Yeah. How funny.
Louise Henry [00:03:02] Cool. Yeah. Yeah. It was really great and I went to one of those Business Chicks events. It was awesome and had some great friends. [both laugh]
Flori Pyke [00:03:13] Oh my God, I love it. How funny, right? Small world. So, Louise, I came across you via Stevie Says Social. Stevie is a fellow podcaster and colleague and we love her over here in The Elevatory hood. Yeah, she's amazing. And I listened to your episode with her where you shared a lot around YouTube which is why I was like let's get you on. I want to pick your brains around all things YouTube. But I know that YouTube is not just your only jam. So, rather than myself introducing you, I thought maybe you could tell our listeners a little bit around what it is exactly that you do and your business Solopreneur Sidekick and what not. I'd love for you to share a little bit more around your story with us.
Louise Henry [00:03:57] Yeah for sure. So yeah my business is Solopreneur Sidekick and I help entrepreneurs confidently own their online presence mostly, particularly with their website. So, I started out and I would say my speciality is on their website. And then I also have a YouTube channel where I talk all things tech and entrepreneurship really.
Flori Pyke [00:04:20] Love it. And so, because I've been obviously checking you on a little bit. This is why I got you on the podcast. [Louise laughs] So, one of the things that I love that you do is that you're all about basically like simplifying tech, right? So, making it less overwhelming and easy and achievable and surmountable for people because I feel like that is one of the number one problem points and areas especially for online entrepreneurs, it's like how do you even get your head around all the tech side of things, right?
Louise Henry [00:04:53] Exactly. And it is just one of those things that I've randomly discovered that I was good at. It's just I was like oh I'm really a nerd and I didn't realise it. But yeah, I just like to simplify it as much as possible. People get so stressed out when it comes to the tech side of their business. [Flori agrees] You know, knowing what platform to use and it is. I mean it can be quite overwhelming and there's a lot that you can do nowadays which is exciting, but also can be very difficult when you're first starting out. So I like to just break it down go step by step. So, all my videos are made to be as simple as possible and I don't miss things you know, I was finding that professionals when I first came online like they were skipping a lot of steps and they were assuming that I knew what step 10 was before we even gone through the basics. So yeah I try and just keep it as simple as possible and help people with that side of their business.
Flori Pyke [00:05:47] Yeah I love it. And you even have a course around websites, don't you?
Louise Henry [00:05:52] Yeah. So, that's actually my one and only offer right now. So, I've gone all in with that it's called Website That Wows. And, it's primarily for coaches and freelancers and I teach them how to create a client winning website with zero tech stress is basically what that program is.
Flori Pyke [00:06:09] Oh how good. I feel like I have a lot of like uptake because as a digital marketer, I feel like your website is your storefront, right? It is your 24/7 presence and you really need to put your best foot forward not only from an optimisation standpoint but exactly being able to communicate the information in a really digestible manner and a visual manner. And, you've got to have to tick the strong brand guidelines and all that stuff. So, I think that is a wonderful and compelling offer. And so, how long have you been promoting that course? Because I know that's kind of like the one, I was reading through some of the notes you sent us around what you do and I know you've really backed all in on this course, so yeah I'm really interested. How long have you been providing this course and what kind of uptake does it have?
Louise Henry [00:06:57] Yeah. I think I've been doing it now for like two years. Yeah you know what, I should really remember that but it's been a while. So yeah, I was doing that but I was also working one on one with clients in setting up their tech behind the scenes and funnels and making sure that everything was working. Yeah so, I think I just experienced quite a lot of that. And then I hired a business coach which of course is a great idea always [Flori agrees] and they will sometimes kick your butt in the right direction. [both laugh] And, so at that point she really encouraged me to go full time with the course. So, that was in September. So since then I've been full time with just the course, not doing any one on one client work and so that means just sales funnels and optimising things and making sure like getting better and better at selling really.
Flori Pyke [00:07:48] Fantastic! And so, going back to that self-doubt definitely mindset such a key theme that we talk about here on our podcast because for us it's as coaches ourselves business coaches and I'm the first to say definitely worthwhile investing in a coach. Definitely but bias on this stance. But I also am the first to say that. But you know this is a thing, right? And we're really candid about this like we often present different challenges or mini courses to prospects and we literally show them like a financial graph depicting the impact of when we've hired like a new coach or invested in a new program and there's always a quite a noteworthy peak in terms of sales that happen when we adopt a new lesson or we apply a new strategy that we've gained from that education investment or that coach. So, I'm totally with you and also on a mindset front. Yeah. That doubt can be really debilitating. So, having someone exactly to bounce off of and keep you accountable and driving forward is fundamental. But, going back to the course. So, I was looking at your YouTube channel and obviously we'll talk about more about YouTube in a great amount of depth shortly. But, I have a question for you like so the YouTube channel, just so our listeners have context, you have almost seventy two hundred subscribers. Am I right? [Louise agrees] So, that's a lot. So, does that help to drive sign ups to the course? Is it quite a prominent platform to drive not only create leads but then sales for the course?
Louise Henry [00:09:19] Yeah. One hundred percent. So, really big on sales funnels. So, basically just what I do is I basically talk about my course all the time. [both laugh] So, what I did was my funnel is a free trial of my course where you can come in and you can try a few lessons for free. And then that's hooked up with deadline funnels so that I can offer people a special personalised discount for them. So, that's kind of what I have set up. So, then at the end of every YouTube video at least where the ones where I'm talking about the website. Not all of them but in the ones that are about a website then in the end I'll just say if you want to take this a step further you can sign up for a free trial of my course I can link it like in in YouTube a little card can come out with your link. You can just send people directly from that video to the start of your funnel. So yeah that's brought me a ton of customers.
Flori Pyke [00:10:10] Yeah. Right. OK. Awesome. So, let's talk more about YouTube. As a digital marketer especially in Australia, I feel like when it comes to social platforms there's a great awareness and familiarity around Facebook and Instagram and YouTube is something that I feel like more and more people are starting to ask about. Like certainly in our student communities, it's coming up more and more and I've also heard around a lot around the power behind YouTube ads. But, as a platform itself like I'm really curious from your standpoint like why did you choose to start a YouTube channel? Because not everyone is doing that right now. Put it that way.
Using YouTube as a marketing platform
Louise Henry [00:10:48] Yeah. So, what's great about that is not everyone's doing it which means there's still tons of opportunity. I mean I go on and I look you know in my space and I'm just seeing the same people over and over again. I think you know because it is so huge and so many so many videos are being uploaded you think like oh you know like the time's passed it's over saturated I can't do it. I actually think there's a huge potential there. And, I think people don't want to do it because you have to get on video. It's not as simple as posting photos and I don't know everybody just has an Instagram obsession.
Flori Pyke [00:11:23] Yeah. To your point I feel like Facebook is less and less. Instagram is on the up. But then exactly to your point, everyone's on Instagram and the cut through that you can achieve on Instagram is becoming significantly less over time. Rewind two years ago you posted something and everyone saw it, right? Now it's like well unless the algorithm decides to show that to so and so and so like it is way more complex and more difficult to get that cut through.
Louise Henry [00:11:52] Yeah exactly and what I didn't like was the fact you put all this effort into your Instagram post. And then it's pretty much gone forever.
Flori Pyke [00:12:01] Well yeah unless someone clicks on your profile, right?
Louise Henry [00:12:04] Exactly and what are the chances that they're going to click on your profile on them like you know scroll all the way down.
Flori Pyke [00:12:09] That's a really good point.
Louise Henry [00:12:11] Yeah. So you do. What's so great about it is that its search engine based. I mean you can be very particular about the content that you're creating and ensure that it's going to be picked up and therefore you're getting discovered by people who are actively searching for that. So, that's why it was so exciting to me because I had already seen the benefits of blogging. So, I’m like OK SEO that's yeah you're just getting very specific targeted lead. So, I thought that was exciting. And then YouTube especially because people are learning from me, I felt that the personal connection was important. So if I could just get on video even though I felt super awkward and sucked at the beginning. I'm like whatever I'll get better. It's fine. Yeah
Flori Pyke [00:12:53] I totally agree. It's like riding a bike, right? Like you have to start somewhere. And, over time it just becomes second nature to you, right? [Louise agrees] So, how many videos have you recorded to date?
Louise Henry [00:13:03] I think I've done at least over 100 I know. I think it's like 130 or something.
Flori Pyke [00:13:09] And, how quickly does your channel grow on average? When did you start it?
Louise Henry [00:13:13] I started taking it seriously last year like last January. So, I actually feel like my channel growth is small.
Flori Pyke [00:13:21] It's funny though, right? I see that number of subscribers and like it's all relative, right? Like we have a YouTube channel and is basically comprised of you will be on the YouTube channel of these podcast recordings, right? Which I think are great but we don't have a huge number of subscribers. So, I look at you and I'm like wow that's... I feel like we're a ways off. But, it's also it's not like our main social channel for us. But, regardless you know it's all relative.
Louise Henry [00:13:50] It totally is and sometimes I need to catch myself like just because I'm trying to hit a hundred thousand doesn't mean that like ten thousand isn't a celebratory moment or even I was really excited over my first a thousand. And, if you have the right systems in place you know you actually don't need these huge numbers. [Flori agrees] So, I think sometimes it's like with Instagram everybody cares about their following and I'm like you know you get caught up in the numbers when really if you just focus on the sales that are coming from it and then you know you're good.
Flori Pyke [00:14:21] And, providing good content and having a good audience like a true, genuine and authentic audience that you're serving and nurturing then exactly like you're good. And, I've often read or heard different podcasts or blogs around how you can make such an impact with a thousand followers for instance. If you're providing genuine content, you don't need like as well like, and I'm not sure how YouTube works in this respect but I know with Instagram it's like the more followers you have, it's actually the harder it is to personally reach them. I've heard with the algorithm. It's kind of a Catch 22. So, tell me, with respect to YouTube, how do you know what to YouTube about like what videos and obviously websites are your jam but specifically like what topics you know when it comes to because it's like a search engine, right?
YouTube keyword tools
Louise Henry [00:15:17] Yes it's 100 percent a search engine. So you want to be strategic with it otherwise, you'll just be disappointed because people aren't going to be able to discover you. So, basically you do keyword research like you would for blog post. You do it for YouTube. And, there's actually quite a lot of optimisation things that you can do. It's not difficult. But yeah, you just need to make sure that you're finding a keyword and you like you typed that keyword in and see if their search data for it And if not, then you know it might still be something valuable and sometimes I will do videos that I just want to do and that I think are valuable even if people aren't searching for them. But yeah, a lot of them you'll see that I'm purposely trying to rank first, there's a big keyword, so that I get discovered and get pushed to the top because if you get more views and engagement and everything, then YouTube will position you as like the number one spot really.
Flori Pyke [00:16:13] OK cool. And, are there any specific tools that you recommend using in terms of finding those keywords that will rank well with YouTube?
Louise Henry [00:16:22] Yeah for sure. OK so the first one is my favourite and called Keywords Everywhere. Do you use this one?
Flori Pyke [00:16:28] No. I'm taking notes here.
Louise Henry [00:16:32] OK. OK I love this one it's called Keywords Everywhere. And, you have to be using Google Chrome as your Internet browser. And then, it's just an extension and you're going to download it and then from this point on, anytime you type anything into Google, it's going to tell you what that search volume is for that keyword.
Flori Pyke [00:16:50] Cool. I actually I have heard, to your point one of our coaches has talked about this and I actually think it is a tool that we research is not... Digital marketing is my thing. But, now that you say I definitely think we've mentioned this somewhere and we've discussed it in our program. So, yes, I have heard of this and it sounds like a really compelling tool from the sounds of things.
Louise Henry [00:17:11] Yeah. And it's free. So you have nothing to lose. Just download it. It's great. That is super helpful. And then I use another tool called TubeBuddy and this is like a tool specifically for YouTubers I feel and it will let you know it looks at the competition as well for that keyword. And it's going to literally give you a ranking. It's going to tell you OK this video is a good idea. This video is not a good idea. And yes literally the ranking is like very bad, very good.
Flori Pyke [00:17:39] Wow. And what was that tool? The second tool, what was it called again?
Louise Henry [00:17:44] That one's called TubeBuddy
Flori Pyke [00:17:46] TubeBuddy. All right. Love it. What great tips. OK. Awesome. And, I have a bit of a question from I suppose a bit of a selfish standpoint here but we've got a podcast. You're on it and like I said we use the videos from the podcast on our YouTube channel, right? Fundamentally, the tactic there is repurposing content and then if someone finds us on YouTube, so on and so forth. But, we don't really have a strategy per say around YouTube because all the things you've got to focus on what works and bandwidth as well. But, I would be interested on your opinion or advice in terms of like is there an ideal length we should be using? Should we be editing the videos? Should we be doing like an intro or outro? How can we optimise what we're posting on that channel I suppose so that we can get more subscribers?
Louise Henry [00:18:31] Yeah. That's a great question. I'm not a podcast expert. Like I don't know much about podcasting itself. I think it's awesome. I think that's on the up as well significantly. So, I mean watch time is definitely good. At first I was going to say that I'm leaning toward cutting like a bit of it and then leading people out because I'm... Is it more beneficial for you? Like how does the search volume work in terms of podcasting? Is it more beneficial for you if you get lots of downloads like does that bump you up?
Flori Pyke [00:19:03] Subscribers. That's like what you want. Ultimately with the podcasts, you want subscribers.
Louise Henry [00:19:08] Right. So, yeah, you could do like short clips and then lead people over but if it's more about subscribers then you could definitely just link to that on your YouTube videos. So, you could continue to put the whole thing because it's actually quite good if you get watch time on YouTube. So, because your videos will be longer. If people watch the entire thing that will definitely be beneficial. So, I think what I would do is yes experiment with what you're doing so far in terms of posting the full video but optimise them like crazy. So, optimise them as best you can. Title. Keywords. So, using all of your tags like I don’t know how many of the tags that you guys are using. So, I would first try that and choose your topic based on some keyword. Try and get one ranking in search and then yeah that would definitely get you guys more visible. I would try that first.
Flori Pyke [00:20:00] Cool. I think these are some great tips. And, talk me through the logistics to drive a link to subscription. I mean obviously you can put content or copy underneath the video driving that call to action. Is there another way to promote that action within the video itself as well that you would recommend?
Louise Henry [00:20:19] Yes. So, I would definitely like to make sure with your description, make sure that it's visible and they don't have to click Read More. So, that's one thing I would do. So, it's right there visible on the video and then you can create a you would just need to... What do you use for your website? What do you use? Like did you use WordPress, SquareSpace?
Flori Pyke [00:20:38] Oh no. It's a custom-built website. It's all custom-coded because of the volume of students we now have and the needs that we have as a business. So, that's not helping you. I forget the name of it to be honest but it's not your standard...
Louise Henry [00:20:53] That's OK. Yeah. Basically, what you can do is you can add cards wherever you want on the video and that's been like shoot out from the top, shoot up from the top of your video and then you can say like Subscribe to our Podcast. So, I would be adding that at the beginning, middle, and the end as well. And then you can have an end screen. That one's pretty easy. You can just like create a little graphic there at the end. It says Subscribe to our Podcast and you basically have like the last 20 seconds I believe of each video where you could just add some music and you can put a Subscribe Here and make it really obvious where you want people to click. So, I would definitely add the card in the end screen and make sure that you're using the tag.
Flori Pyke [00:21:36] OK. Awesome tips. And then, in terms of driving traffic like for instance in your case, right? To drive traffic to your YouTube channel, other than relying exactly on like the keywords and the tags and compelling titles, what other tactics do you use to drive traffic to your YouTube channel?
Louise Henry [00:21:54] Yes. So then, I would say my next biggest driver is Pinterest. So, I will go ahead and create pins. So, for anybody listening who doesn't use Pinterest, it's awesome. It's also like a search engine but more visual and you can drive a lot of traffic this way. But basically yeah, you create these nice graphics with the title of your podcast episode. You can put like a little icon so they know it's a video and you can actually link that directly to the YouTube video. So, you can have those going out everywhere. So, I do a bit of combination of that. I have some pins going out directly to YouTube. Then, I also embed all of my videos onto my blog and pins there as well. It's like we kind of have a few different ways in which I'm getting traffic basically. It's like from the video itself, from blog SEO, so hoping that the actual article gets picked out and then that's why including a transcript is actually really great, which I think you guys are already doing. So that's great. [Flori agrees] Yeah. And then creating pins for both locations. So you're driving people to YouTube and to your blog as well.
Flori Pyke [00:23:02] OK cool. And tell me a bit about because obviously Pinterest I feel like it's slowly gaining traction over here in Australia. But it's huge in North America. So, I'd be keen I understand like whereas a majority of your audience from would you say they're more is a skew more toward North America?
Louise Henry [00:23:18] US specifically. I found where the majority... I mean it's cool that I've had customers from all over the world. I love that. But it's more uncommon. So, I do have people in Australia and New Zealand and Paris and stuff but the majority of the audience is in the States.
Flori Pyke [00:23:37] OK. Yeah. I figured when you said Pinterest I was like boom. I reckon she's got quite a huge North American slash US audience because I know that in the US it's a huge platform. Whereas here I feel like there's certainly an audience for it but it's not as big as it is in the US by any stretch of the imagination. But those are like some awesome tips for anyone listening. So that's really great. OK. So, I've checked out some of your videos on YouTube and like you have these really cool covers that you make. Also, maybe you should just say like where people can find your YouTube channel so they can go and see what I'm talking about right now.
Louise Henry [00:24:16] Yeah for sure. That'd be great. It's Solopreneur Sidekick. If you just type that in. So, S-o-l-o-p-r-e-n-e-u-r Sidekick dot com. Two words. Yeah you type that in. Then you will find me. You should see like a pink wall and my face.
Flori Pyke [00:24:37] Yes. I love it and it's very pretty I have to say. So, you have all these you know really cool kind of title covers like where do you make those? Is that just Canva or can you tell us a little bit around that?
Louise Henry [00:24:49] Yeah I honestly, I love Canva so much. Shout out to that Australian company.
Flori Pyke [00:24:53] I know, right? It's frigging amazing.
Louise Henry [00:24:56] It's honestly yeah just amazing and that's really helped me. I mean that tool. Teaching people how to use Canva has really made things a lot easier for me and for them. I mean yeah I'm a huge fan. So yeah, so all that is using the YouTube thumbnail design basically of Canva and then I do customised it and uploaded some of my little icons. Yes, really simple. I just templated it. So you know, I really like to keep things simple and not have to you know reinvent the wheel each time. So, I just templated it and switch out the title. That's it pretty much.
Flori Pyke [00:25:30] Yeah I love it. And, can you tell me a little around what equipment that you're using as well? Because I feel like this is something that gets asked in our student community a lot when it comes to equipment not only for like videos but podcast, microphones like I'd be interested in your two cents and what you personally recommend.
Louise Henry [00:25:51] Yeah. So I actually keep it so simple. My fiancee, we work together in the business and he has like a big proper camera and everything and I still don't use it. So, I actually just film on my webcam. And I use a little microphone as well and I just keep it super simple. I think the people are surprised when they hear that. But, the only reason I have been looking quite good is because I have two big lights. [Flori laughs and says "Oh my God, you're so funny!"] I think that helps a lot. So, I have giant softboxes. They're like these huge things like put one on each side. And then, I can get away with using a webcam which is just as easy. It's all in my computer. It's all in one file. I just like how quick and easy it is to produce. Yeah.
Flori Pyke [00:26:38] All about the light. OK. So, does that like strip years off your face? [Louise agrees] Maybe I need like some serious spotlights on my face right now. [laughs]
Louise Henry [00:26:47] It really does. Sometimes I like to see myself on video without them and I'm like Oh I can't. I actually don't have it here right now. I'm like next to this huge window.
Flori Pyke [00:26:59] Oh you're looking pretty good. The person who needs the spotlights the most here is she. That's me. OK. I think I slept three hours last night. So, this is a great tip. I think this is a number one tip I'm taking out of today. Invest in some serious spotlights Florencia.
Louise Henry [00:27:17] Well it's so funny. Like it is just going to make you feel so much more confident because also it's really annoying when you're trying to make a video and you're somewhere where you don't have even lighting or you’re sun-chasing.
Flori Pyke [00:27:33] For sure. And especially when that's... For me right now with the podcast it's like well this goes on you know onto Stitcher and iTunes and Spotify like that's you know and the YouTube is a repurposed but if video is the thing, if that is the driver, I totally agree. And regardless, I should be investing in some spotlights because yeah I'm into stripping 10 years of life off my face. Let's be honest.
Louise Henry [00:27:56] It just really helped my confidence but I do have a video it's called Beginner YouTube Setup. It's the exact tools that people can know the exact model.
Flori Pyke [00:28:10] OK. I love it. Maybe you can send me that hyperlink later and we'll pop that in the show notes. [Louise agrees] Yeah. OK cool. Now a few more questions before I let you go. Sorry, I just find this whole YouTube and this is like opening can of worms. It's quite an unknown for me so I'm very curious. OK. So, I talked a little bit around this before in the respect that our podcast videos are obviously quite long. Is there an ideal length that a video should be from an SEO standpoint or in terms of consumption? Like do people tend to consume videos that are under 10 minutes more than those that are 60 minutes like any views on length?
Louise Henry [00:28:49] Yeah. I'm not 100 percent sure. From what I know you have recommended to be around like five minutes to 15 minutes. It is what I've seen most recommended. I probably should pay more attention to my own analytics and look at this. Yes I have recently but basically that's what I know. And then, like they count watch time like how many minutes people watch. So, I do know that they prefer like they do prefer longer videos and I feel like when I go too short, when I go like three minutes only they don’t perform as well as my longer ones. So, I feel like eight to 10 minutes is a great mark.
Flori Pyke [00:29:28] Eight to ten minutes. OK. That's awesome. And, that's like, I feel like that's really achievable as well in terms of delivering some content. You're not having to deliver 60 minutes of content.
Louise Henry [00:29:35] Yeah it's really short. I think people get really overwhelmed with that like oh you know and I’m going to have to come up with so many ideas that you can actually take things that you teach and then like split it up into small pieces. And, I think you'd be surprised like how quickly eight minutes go by. [Flori agrees] You know I would be surprised about that.
Flori Pyke [00:29:57] I definitely agree. And, do you like write some tips for yourself in front of you and have a bit of a script that you follow?
Louise Henry [00:30:04] Yes. So, at first when I first started out, I was like OK, I'm going to script these I'm going to write it out to be so organised. It was. No it wasn't good. I actually wouldn't recommend doing that. I just recommend having your title and then the bullet points of what you want to say like a basic one and then just go like the more natural that you are, the better. Like yeah I feel like otherwise you'll look kind of too presented and too prepared and polished for YouTube. [laughs]
Flori Pyke [00:30:33] Yeah, no, I agree. Like I think sometimes when it's just more vulnerable and authentic and there might be mistakes and what not, people relate more to it. It's easier to consume. It's more enjoyable. So, I totally agree. All right. And what about frequency, if you're listening, like for our listeners right now who are digesting this great content you're delivering around all things YouTube, they may be thinking OK well, how do I actually get my channel thriving? Like how often do I need to be producing and releasing these videos? What would you recommend?
Louise Henry [00:31:06] I would recommend starting with once a week and picking a day that you're going to release them, a day and a specific time as well, and just work on getting consistent. That's probably like the number one struggle for most creative people and content creators. It is very difficult to be consistent. So, you just gotta practice before you worry about going to twice or three times a week. Don't worry about that. Just start with a once a week and do it on the same day. And also YouTube is going to reward you. They're like OK this is an active channel that are constantly publishing new material. So, it is beneficial for you to do that as well not just for building up your audience but YouTube will start to prefer your content.
Flori Pyke [00:31:48] Yeah definitely. And, in terms of growing the channel itself, I know we talked about this a bit earlier but when you release for instance a new video, Louise, do you then cross promote that across your different social channels to drive them onto the YouTube channel? So, like you might pop a post up on Insta or Pinterest like you said or would you ever release an email about it to your prospect list as well?
Louise Henry [00:32:12] Yes. Anywhere and everywhere. And, in the first 24 hours as well. So, the first 24 hours also is very important to YouTube. How much engagement and view you get in that time period. So, yeah, you really want to publish it. I would email it out to your list. I would share everywhere on social. I've kind of experimented with this but at the moment I just kind of put the thumbnail. I hope that you like it, put that thumbnail on Facebook and then I link out to YouTube. Some people you'll see, I don't know if this is too important but you'll see a lot of people even putting the YouTube link in the comments because Facebook is starting to reduce your reach if you have outward links. So, you can experiment with that as well.
Flori Pyke [00:33:02] OK. That's a good hot tip. I like it. It's so true you just said. Final question for you, when it comes to creating a clip, is there a certain process or structure that you follow for every clip or you just kind of so you write the bullets, you got your title, you go through that and then you have a call to action? Is that kind of it? Like whether sign up to the freebie or check out the course. Is that kind of the process that you follow?
Louise Henry [00:33:26] Yeah. Yeah definitely outline it. And then I've tried to template as much of it as I can because it definitely can be time consuming. So like my titles are all the same. And you know, my little graphic that I have. So, I did try to template as much as possible. I would recommend that for everybody else. Just like pick one title that you like and use that same font and everything for all of your videos. Pretty much that I also want to keep it interesting. So, I do like. I mean I make a lot of mistakes anyway so I just cut them out. [both laugh] I've gotten a lot faster in my production because I did sit down and view it and then I make mistakes and I just know OK well I'm just going to cut it there. So, you don't have to be worried about sitting down and doing it purposely the whole round. You can just say the first two sentences. Make mistakes. Start again like quick jump cuts like that are totally fine in the YouTube world. So I do that and then do what you can to make it interesting. For mine, like I'm often going over to screenshots so that like switching things up a bit or I'll add a little graphic onto my screen which I actually have a really easy hack for that. I'll send you that link as well.
Flori Pyke [00:34:34] Oh cool. Yes. Send out all the links I think this is awesome. Yes.
Louise Henry [00:34:37] Yes. That is surprisingly easy. So, just add little things that make it a bit more interesting. And then, maybe experiment with background music or something you know if you're just doing that talking to camera you might want to do that. So, just of keeping it you know so that it's interesting for people and engaging. [Flori agrees] Yes pretty much that's it. Keeping it as simple as I can.
Flori Pyke [00:34:57] OK. I love it. Thank you so much. I feel like I've really dissected your brain so I appreciate it. [both laugh]
Louise Henry [00:35:03] No. Good. I'm glad. I hope that was helpful. And, yeah. I'll definitely send over any other videos that can help as well.
Flori Pyke [00:35:10] Absolutely. So, I know you mentioned your YouTube channel link and where to find it throughout the content you just delivered. But just for anyone who kind of miss that, do you want to just quickly recap again where our listeners can go and check you out so much your YouTube channel as your website and what those links are now?
Louise Henry [00:35:28] Yeah for sure. You can find me at solopreneursidekick.com. And then, if you want to go over to YouTube you can just type in Solopreneur Sidekick and you'll see me pop up and I'm also Solopreneur Sidekick on Instagram. So, very simple with all of those and you could often find my YouTube videos and just click on the blog tab on my website.
Flori Pyke [00:35:49] Too easy. I love it. OK. And, for our listeners, to get your hands on the show notes and learn more about Louise and her business Solopreneur Sidekick as well as awesome links that she's going to be sharing with us, go head over to theelevatory.com/podcast. And, Louise, couple things. First of all, a massive thank you for your time. I've really enjoyed chatting with you. It's really fun to connect with you and also being a fellow Canadian, it's been awesome. So, thank you.
Louise Henry [00:36:18] Yeah. Love it. Love it.
Flori Pyke [00:36:20] And secondly, we normally end each podcast episode with a parting thought. So, I thought I might put you on the spot around a parting thought for our listeners and it can be anything related to YouTube or just a general piece of advice that you have for our listeners who are actively trying to start, grow, or scale their small business. Something that's worked for you a book a podcast. What have you.
Louise Henry [00:36:45] OK. That's a great question. OK. One of my favourite quotes is "what got you here won't get you there." I'm a fan of that one. So, it's constantly challenging yourself and not just repeating things and expecting different results. [Flori agrees] So, that's something that and I try to remind myself of that a lot. Other than that, I would say another thing that has really helped me is just deciding to be like as active as possible. When I first started, I was quite passive and I was just like you know post a little bit on Instagram and expect people to find me and find my videos and my website without implementing things that we've talked about today. So, really like be as active as you said about going out and getting that traffic and then you'll see your business start to really grow.
Flori Pyke [00:37:29] What great insights I have really loved that quote as well especially from the marketing angle like you couldn't have hit the nail better on the head. Totally agree. All right. Thank you so much lovely. And for our listeners that is a wrap. And as always, remember to elevate your business game.
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