The Elevatory Blog
Ready to scale-up your productivity, master your mindset and strategise like a marketer?
Then read on for insights that will drive you to rise to the next level in your life and business.
Ready to scale-up your productivity, master your mindset and strategise like a marketer?
Then read on for insights that will drive you to rise to the next level in your life and business.
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Lisa Corduff helps extraordinary women get unstuck and create real and lasting change in their lives. She uses practical and powerful mindset strategies (and a stack of inspiration!) to help you identify and breakdown the barriers that hold you back - because the world needs more women owning their worth and power.
Anna Jonak: [00:01:22] Hello and welcome to Episode 75 of the Raising Her Game podcast. Anna here driving the podcast bus today and it's actually been ages since I've driven the bus like Flori has been taking charge of the podcast. But she knew that this guest was going to be mine. This guest was the one that was going to light me up and the conversation would be out of control. So, I'm very excited today to bring Lisa Corduff: and she helps extraordinary women get unstuck and create real and lasting change in their lives. So, I'm sure that, as I say, that you guys are going to start getting pretty excited about. Knowing why I'm excited about this guest. Now, Lisa, you use practical and powerful mindset strategies and lots of inspiration to help identify and break down the barriers that hold you back because as you say, the world needs more women owning their power and their worth. OK. And as I said to you, before we start speaking, this is gonna light me up this conversation. I believe wholeheartedly in mindset. And I'm very excited to have you aboard today. So welcome.
Lisa Corduff: [00:02:18] Thank you for having me.
Anna Jonak: [00:02:18] And Lisa, I would love to ask you straight off the bat. You've been in business now. Give me how many years now?
Lisa Corduff: [00:02:26] I started my blog at the end of 2012 and I monetised it. So, I sold my first online program at the end of 2014. So, five years since I've have it as a business.
Anna Jonak: [00:02:38] Five years and in five years, it seems like you've gone down lots of different directions and created lots of different products. It's amazing. Like I look at all the things you've done, I'm like, how did you do that? So, talk to me about some of the journey from right from the beginning, from the food blog to monetising that and then the different directions you went into.
Lisa Corduff: [00:02:53] Well, I think, I mean I spent like everyone who is getting started. Well, maybe not everyone, but a lot of the people who I speak to, I sat in procrastination for about 18 months. I just kept thinking, oh, this is fun, but maybe I should do an e-book or maybe we should create little food boxes where we can send people pantry staples to make banana breads and bliss balls.Like I mean I was full of all of the ideas and none of the direction.And then, I had my third child. So, I had three kids in under four years. And, I thought to myself right I'm like I'm probably going to have to go back to work when she turns one. And at the time, I was selling thermomixersand we'd arrived in Brisbane. I had no friends, really. So, I just basically bought a thermomixand went around and made friends. And had this, look, I mean, it ended up being amazing market research. But I just thought, you know what, I'm going to have to do something. So, I launched a 21-day whole foods challenge. I had no idea what I was doing, pretty much none at all. And, we had five hundred people sign up to that. This was before Facebook ads. You know, this is the glory days of amazing organic reach. You know, people have been following me for a while and they were curious. And, I told them I was going to give them something really awesome for free. And they jumped on board. So, it went really well. And then, I launched my first program called Small Steps to Whole Foods, which was an 8-week program which is pretty much just like lengthening out that 21-day challenge that I did and adding extra expert interviewsand you know, just sort of spacing it out still 100 percent with no idea what I was doing. I had delivered that course via Gmail and the videos on it, they just got Vimeo and links to things. And then, there was a Facebook group. Over 500 people signed up to that program. [Anna says "Holy moly."] Yeah. I made 35 grand and went right OK. So, this is a thing. This happens. Right. So, I'm not making this up. This this thing is a thing. And, Marie Foleo was right and said then that just began my journey. It went really well. And then, I'm like, OK, I probably need somewhere to house all of this. And so, I just kept on making decision after decision. And, because it was addictive to help people. Like these people were changing the food that they ate. Their kids were eating things they'd never eaten before. I was sharing all these amazing experts that I'd been following with a whole new audience of people. It felt so good. And, you know, I didn't. But the money that it made, I think in the first 18 months, the business made a quarter of a million dollars. And, I... but I wasn't necessarily taking much of that. I was investing a lot in my learning. I had to get branding and, you know, all sorts of things. I mean, I had to hire help pretty fast. I started outsourcing really early because I had three children, four and under. Like let's be real. I didn't want to keep working at night time all the time, although that did happen for quite a few years. And then I was like, well, they've also got this problem. I could help them with that. And, I could also help them with that. And I just kept throwing. I mean, can you swear on your podcast? I just kept throwing s**t at the wall. To see what stuckand what people liked and how I could help best. But all that time I was always getting some sort of coaching. I joined masterminds. I've been travelling over to the US multiple times a year for years because I just always had this sense that, well, I just wanted to know how to do things better. And then, I realised that there's immense power being in the same room with people. And, it's why I run a mastermind here in Australia now, because I just couldn't find anything that gave me what I was getting over in the US at that kind of level of business. So, I mean, switch to now and people started watching me grow my business I think with the young kids. So, there's so many of us who are doing it, who are like, I really feel like I could help people. I've got young children. I don't know how to make this work. But I'm seeing Lisa Corduff: do it. I wonder how she's doing it. So, I got asked to coach people. People wanted to know how I made so much video. And, so I created a video program. I started doing group coaching. It's all just kind of like being me answering the requests of people.
Anna Jonak: [00:07:22] That's what it is. I think sometimes when it comes to like business development or program development, you kind of see the need. It's really kind of answering the needs of the people around you. And, if they're there and they want it, then you create it. The hungry audience is there.
Lisa Corduff: [00:07:34] And, I think that so many people miss this really important part, which is being in conversation with their people. Like talk to them, ask them, create opportunities for them to tell you what they're struggling with or what they need. And, I think as a natural entrepreneur, you'll be like, wow, I can't believe that's so simple for me. [Anna agrees] And, I could easily just put something together and yeah, and so, but you do need a bit of momentum. You do need to get out of your own way. There are so many stories that each of us have about why we're not good enough or why she's doing that. So maybe, you know, I should just let her do it because what do I really know anyway? The imposter syndrome all that sort of stuff. And so, what has happened over all of that time of working with literally thousands and thousands of women and also my own journey of having to kind of keep busting myself through my comfort zone and my expectations of what was possible for me, because we'll go close or we might hit a million dollars this year in the business. And that's also the year my marriage separated. And, two months ago my husband, well my ex-husband passed away. And so, you know, what I've been able to build is something that's becoming a bit more Lisa-proof [Anna agrees] that we can have stuff going in our lives. Kids can get sick. We can go on holidays and the business isnāt derailed. I mean thatās a whole new level of freedom. And, everything has been possible because I've worked on my mindset. When I teach women now and you know, this is your jam, too, you can literally see the stories, the bulls**t stories that they're telling themselves about why they can and can't do things. And, I saw this with food. I kept on thinking like I literally couldn't make it simpler. Why are some women just coming into the program? They get the access to the information and they just go forth and it just happen. And so suddenly they're on the path. They're not giving themselves guilt or you know whatever. They're just moving forward. They're following the system and then other people would start really strong and then fizzle out. Some people wouldn't even open emails. And I was like, what is going on here about how we think and what we're bringing? Like what makes some women able to implement these behaviour changes and others not? And, you know, it was the people who didn't that would be, you know, in there. It sounds awful to say victim stories, but it's like I just you know, I work and I have children. So, does she. So, what's the difference between you guys? Maybe it's because you keep telling yourself that because that's your identity. You don't have time or space for anything that matters to you because you continue to tell yourself the story that you don't. [Anna agrees] What if we could shift those stories? And, it became an obsession of mine as I was stepping more and more into my own personal power and accepting radical responsibility for everything that was and wasn't in my life. I started to see that these stories are the things that are subconsciously sabotaging us, and most of us aren't even aware that we got them. We just accept this is who I am. [Anna agrees] This is how life is. And, our circumstances then define how we feel on a daily basis or define what we believe is possible or a certain expectation of success. And I'm like, we need to shift this, which is now what I teach in Ready for Change. And, I can see that when I teach people that stuff, it doesn't matter if we're talking about food stories, relationship stories, motherhood stories, business stories, career stories, like whatever it is. Once you know how to and once you've kind of got this method for being able to shift those stories, spot them first and then shift them, then anything kind of becomes possible. [Anna agrees] And that's a cool thing to be able to teach people. So that's kind of where I'm sitting right now.
Anna Jonak: [00:11:32] It's amazing because you change people's lives in a whole new direction because you open up the world of possibility because at the moment, they say they're in a place of like lack and limitation. When you're able to kind of take them and open their thinking up to realise that they are the orchestrator of their own life and that they are able to remove these but by giving them tools to do so, then seeing them come out the other side, it's just phenomenal. And I think it's an amazing space. It is life-changing and it will have repercussions on so many areas of their lives.
Lisa Corduff: [00:12:02] Right. And yeah, I love that you talking about possibility because I had a screensaver on my phone for like a year, which was 100 percent responsible, 100 percent possible. And, you know, I had my responsibility wakeup call. I was working with James Wedmore at the time and my husband was unwell and I just moved the whole family down to Melbourne. He was in hospital at that time and I had to find a new school, kinder, family daycare, a house to live in. You know, I was absolutely feeling the weight of the world on my shoulders. I was still running the business because suddenly... And my husband hadn't been working for a few months. So, then there was this like, holy moly, I've got to actually work out. I've got to support the family here. And then, once everyone was kind of settled, I got shingles. I was really sick for two weeks. I just had zero energy. My body just went f you, Lisa. [Anna says "Yeah, too much."] And, I was talking to James and I said, look, I know I've got to bring the right vibration, but like, I don't know how to shift myself out of this. I'm just wrecked. And he's like, I don't think you're being responsible for your life. And I was like, you've got no idea about responsibility. [Anna laughs] You've got no kids. Your partnerās well.You've got money coming at your eardrums like don't talk to me about responsibilities. And, I completely missed his point. And like all good coaches, it was just this little suggestion that you then go on and contemplate. And I realised like I wasn't. There was no one else is responsible for keeping me well, for setting my agenda, for saying, for launching again. At any moment, could have said, you know what, I just need some time out. We're just going to stay at mum and dad's for a little bit longer. I'm putting up the house search. I need to rest and recuperate. I mean, I ran a live event like while we were here. I even went to the US like I made the decision to leave Brisbane. Three and a half weeks later, we were down in Melbourne and I'd done a trip to Laguna Beach for a mastermind retreat in that time. I mean, it was all my doing. And, when I realised I had a choice, when I realised that everything that was or wasn't in my life was a reflection of those choices, I was like, Oh, man, yeah. So, if I want this to improve or if I want that to change or if this doesn't feel good to me anymore, I actually don't have to wait for some sort of circumstance to change. I can just start doing that right now. [Anna says "Yeah. It's on me"] It's on me like it's on no one else. No one else has to make this OK for me. I'm literally repeating the same patterns and the same habits and I'm not happy with them. What do you expect? Well, what are you gonna do? Like do something about it then and taking responsibility. Like just really being responsible for my choices really shifted things in a massive way. And, I didn't actually feel it like a heaviness. I felt it like I had suddenly just grabbed this like ball of energy and it was inside me now. And, so, instead of waiting for things to happen out there and feeling kind of, well hundred percent, I was in victim stories. I, then, was actually emanating it from the inside. And as a result of that, everything around me started to change. [Anna says "Awesome."] It starts with us. And then, all of those changes are reflected in the outside world. And when you really, like we can know these concepts. But when you actually really live them [Anna agrees] and see them playing out, it's like, oh, they weren't joking. [Anna says "It's a real thing."] This is actually real. And so, suddenly, you know, everything was I mean, like, it has not been a comfortable few years.Like it has been really intense and really, I mean, massive. And, if it wasn't for the work that I'd been doing on myself, it was like I'm literally creating the story of grief. Like what losing him in this physical world means for me. And also, you know, I'm choosing not to see this as something that's going to mean trauma for my children for the rest of their days. You know, when we work from that place of personal power and we know we can literally craft the story of our life. It's an amazing place to be in. Not to discount that I cry daily or I have moment of you know, that I'm brought to my knees sometimes. But I don't know. Does it make sense? Like I know also that I can get myself out of it.
Anna Jonak: [00:16:42] I think it's a different. I think it's a way of as you said is approaching your life from the perspective of being in power rather than being the victim of it. And you said the victim word earlier on.And I do think that so many people you come across in life thatare living below the line when they're a victim. It's circumstances. It's this. It's. There's a story. There's always this stuff. And as you said, the best example is, well, hang on a second, is exactly the same person and exactly the same scenario. And one person's kicking goals and the other person isn't. So, what's the change or what's the difference? And it comes down to the way that that person is just approaching their power in their every day and accepting the good, the bad, the ugly and also their response to it. They're choosing their responses, which aren't to be, you know, to be broken, you know, to get up and to keep going or to acknowledge those moments, as you said, to feel sad, to feel all those things. But you don't let them overwhelm you. You choose not to. So, I think that the power to choose, taking responsibility and like living above the line then and realising your own power is just the way to take life forward and take it in the direction you want. And, I think that it's amazing that we have these little lessons like and I think it's great that you can say, like, I'm taking responsibility for everything. I'm so responsible for this person, this person, this person. But when you come back to it and then go, well, hang on a second, what about how I'm fitting in myself and what am I doing to myself and is this what I want? So, it sounds like you had like a when was that, when did that all kind of happen? When did James give you his wake-up slap, shall we call it? [laughs] Thanks, James.
Lisa Corduff: [00:18:06] Yeah. It was a slap. I was like, ah I hate you. It was the end of 2017. Yeah. So, two years ago and this is the other thing that I think people expect, too, is that we can have those moments or we can suddenly start to uncover things about ourselves and then everything changes straight away. We are brand new people. And, the fact is it's a process like it is layers of an onion here and rewiring your brain, like creating those new pathways and those new stories. It actually takes time and a fair bit of work. And but yeah like and I think that's the thing. I don't think I ever fully understood my brain. I didn't fully understand how those really well-worn pathways. It's actually flexing a new muscle. It hurts to go actually, I am. And you tell yourself when you startwho you are, you need to have that on like repeat all the time. Like I needed to put that screensaver on my phone for a year to just keep coming back to that, coming back to that, coming back to that, because otherwise it would just have been so easy to fall back into old ways. And now I can say, I mean, the having young kids thing. That being a mum and running a business with an unwell husband and, you know, no family support. Like, I was just trapped in that zone. And, so it had to be chaotic and it had to be crazy hours like working in nap time, because, I mean, we all know it's impossible to work with children around. And, I chose not to put them in full-time care. That wasn't the right thing for me. So, if I was going to be responsible for growing a business and being the kind of mum that I wanted, well, then that meant sacrificing income so that I could outsource a lot of the jobs that didn't require me. And because I have this, I had a long-term vision. I knew this was my thing. I knew I wanted it to be my thing. And I think with that ability to choose, it was like, well, it's OK, because, you know, revenue keeps going up, the team's growing, everything's going in the right direction. I'm able to invest in my own growth. And, that was really important to me. Like I knew I didn't have, like don't you find that it's like new level, new devil in business is always something that we're like I mean, what do you mean I got to create a position description. I did not learn this in the university. Not that I learned really any of this at university, but because I had this long-term goal. I knew that this was gonna be my thing. I was consciously choosing to invest in certain things and take less home for our family during those years. And you know, now I, I mean, like, I'd be in a really bad spot right now if I hadn't been investing in myself and my own growth and this business because it now supports our family. Yeah. And I think that that's something, you know, people are afraid to talk about the money or wanting to make a lot of money or whatever. But as a now solo parent responsible for her children the rest of their lives, I'm more than happy to talk about the importance of income. And, you know, I think in Australia, we do have a, we've got that Tall Poppiness story going on, same in the UK. [Anna agrees] And you know, that's a big one that we have to bust if we want to become leaders and if we want our businesses to grow in the way that actually really offers us freedom and flexibility and abundance and choice beyond our wildest dreams.
Anna Jonak: [00:21:38] Gotta be loud and proud because also you're role modeling for the people. So out there, if you can role model that kind of being loud and proud and also the reality is like the shittiness that goes with it, like with the kids and the tirednessand the hours and the this and the that. You know, I think its part of like our responsibility almost to other people is to kind of share that, right?
Lisa Corduff: [00:21:57] It's funny you say that because as I was kind of took a bit of a break from socials after Nick passed away and I was coming back and I did Insta stories about how I've had a cleaner, a weekly cleaner since the start of the year, but I also needed more help, like I need more help around the house. And actually, right now, Veronica, an amazing housekeeper, is she comes in for a few hours, which totally changed my life, totally changed my life so I was sharing this. And then, I also hired a personal assistant. So, someone, like for example, Halloween, I was like, eep I haven't got any outfits for the children. And I could send her through a list of things to do. And she's done. She booked my car in for service and has done all these sorts of things that as someone like I'm not a details person like I've just, that could be a story, but it's also just like my brain thinks you know, big picture. I'm thinking about where we're going. I'm not too much into the how vibe and I know I'm being responsible for the help that I need in order to not only grow my business, but right now be here for my children in the way that they need. They need a lot of me right now. And, I had the most crazy response to those Insta stories. So many people like I cannot even. What does a housekeeper do? I think I need one. What sort of things do you get a PA to do?I'm putting this on my vision board. So, I have people doing that. But then I had other people going, I just want to let you know this makes you very unapproachable. This has put a big gap between you and the average woman. [Anna says "Get out."] Yes. People just like, you know, you don't have to put it in the faces of people who can't afford that. Like, you know what, this is about you sweets. Like this is a bit like I am not taking any of this on. I would prefer to be a lighthouse and share examples of how I am being 100 percent responsible for either falling in a heap right now and letting life get on top of me or making choices that mean, oh, we might not get the Uber Eats that week because I'm in fact would prefer to get help to have a calm, organised household and clutter-free head. That's my choice. You make your choices.
Anna Jonak: [00:24:07] So many people need help. Like my husband did FIFO for years and I had an au pairand like he's talked about doing it again at some point in the future. And I'm like, even if it means that we have less income coming in because Iāve got to pay for an au pair, Iām paying for an au pairbecause it's so full-on. I had three kids in three years. So, I understand. My kids are currently 6, 4 and 3 and they're mentaland you know like... [Lisa says "that's a busy time"] It's a busy time and he like comes home at 6 o'clock and, it's quite helpful at that time because itās a bit feral.But if he wasn't there with all the stuff I do in the business, it just wouldn't be possible. Like I couldn't do anything. And the admin youget with school and the list of things like... Yeah, I'm with you. If you're in a position or even if you choose to sacrifice other things, right, for that stability, all you're doing is providing the best environment for your kids so that everything functions. I mean, hello.
Lisa Corduff: [00:25:00] Right. But this is the victim stuff. This is where you spot other people's stories. And, but you know what, I reckon it was in me, too. Someone like me doesnāt have a PA I mean what is that? Idon't even know. And it was literally at a trivia night, a friend of my son's... So, a school a trivia night, a friend of my son, I was just asking what she did and she was describing it. And I'm like...
Anna Jonak: [00:25:24] You sound like someone I need in my life right now. Give me your phone number.
Lisa Corduff: [00:25:27] Is this a mirage? [Anna agrees] Are you real? Are you some kind of angel? And I just thought, you know what? I'm just going to start doing it. And this is the other thing, too. As we trust that we're ready. Like my business journey has shown, like it's almost like the more people I'm paying, the more I invest in people to help me be the best version of Lisa and other people bring their geniuses into the business. There is a direct correlation with revenue growth. [Anna says "Amazing."] And I think people just sit there and they're so worried about hiring help or getting a VA. How many hours should I get someone? I'm like just stop asking yourself those kinds of questions and start asking yourself what life would be like. What life would look and feel like. How your business would feel to you if you didn't have to do all those repetitive tasks. Don't require you get into that feeling because everything is energy and vibration, which I'm sure you're into as well. And, when we're vibing at a better, like at a higher frequency because life is feeling good, our business reflects that. [Anna agrees] And, it's like my number one job is how I can raise my frequency, how I can feel my best, because when I feel my best, everything, my children, my business is better. Like everything is, you know, we make better food choices. We do all sorts of things when we're responsible. And once again, it comes down to being responsible with that. And one of the first ways that I started to experiment with that whole thing was like, OK, well, if I wanted to feel good today, even if there was literally s**t flying all around me. If I wanted to feel good, like I was just going to choose to be happy, well then what would that mean? What would that even look like? Surely you canāt just, oh, actually, yeah. I could just wake up before the kids are up. And, this is when my husband was still here and go work in a cafe from 6 'til 7:30 and come back and just like oh they're up and having their breakfast. I can just do the lunches and then and my whole day had changed because I'd just done something for myself. I wasn't waiting for anyone else to make me happy or to get a particular result in a launch or whatever. I was just choosing the happiness, choosing the good vibes right there and then. And it's that completely transformed my life as well.
Anna Jonak: [00:27:49] So, tell me... so this was all, say, in the last two years. So, since you kind of feel like you took on the responsibility, what's changed in your business?
Lisa Corduff: [00:27:57] So, you know, this is the thing. It's layers of an onion. Things take time. I have massively simplified my business. I've let go of really destructive working at the last minute, putting too much on my own plate and my team's plate patterns like that was how I did things. I used to think that chaos created a creative vibe. So, I was like, you know, it's always when there's so much going on and I just bring it. And it just happens and it woah that was a big story. [Anna laughs] Because now that we actually embraced systems. We use Monday dot com, project management and it's all colours and boxes and in people's faces and stuff. And I really love that. Asana never worked for me. Once again, don't tell yourself you're not a systems person if you haven't tried different systems and I have an amazing online business manager, Mel, who has been very patient with me, very patient. But it was my responsibility to go, well, if this business is going to go to the next level, if we are going to hit a million dollars, who do I need to be in order to make that happen? What do I need to do differently? But I need to be a really effective money manager. I kind of outsourced all of that or just there was always just enough. And you know, as long as we can pay the BAS, that sort of thing. So, being a really good money manager, being organised, being a planner. Like I was never a planner, but embracing that stuff and also recognising that the more I did, the less effective I was. So, streamlining the business in a really up. It's been hard to stop talking about food because I can talk about food. I can sell food programs. I know that all of the content, I mean, there is so much content that I've created in the small steps side of the business is that hold so much value for people. But I had to let go because it wasn't aligned with who I was. I created that business. I started the blogging at the end of 2012 when my kids were little and I was just obsessed with what to feed them. And, the journey I've gone through in my business, the journey I've gone through in my marriage, you know, kids even just getting to a different age. You just, I mean, I've turned 40 in September. I'm not the same person who created that business. [Anna agrees] And being able to let go and allow myself to get into alignment, have it reflect who I am right now has probably been the biggest shift and also the scariest, because when you've got a machine that works and then you could just scale it and, you know, do all that, well, then why would you not do that? But I guess I couldn't stay true to myself or my audience if I wasn't bringing the highest version of me to my business, the highest message, the highest teachings. And, it will mean that it's not for a lot of the people who've followed me for a long time, but I have to allow myself space to create a business that feels really good at every step of the way. I've just been checking in with myself. Is this feeling good? Do I still like it? Are we still enjoying this? Is this OK? And, it just started to feel a bit off. And then, there was the difficulty in getting clarity on how to teach mindset or how to teach these concepts in Ready for Change in a very practical way, because people getting results or people having the shifts is really, really important to me. [Anna says "Of course"] And, it was with food and for all of us who were out there trying to help people. I wanted to make sure that it was a really solid program, like it really delivered on what it did. And, it took me a while to get there to know how to teach it. And, we're just in launch now for the final round of 2019. And that will be the third time I've taught it. And I've never ever received testimonials on anything I've ever done like I have with this program. [Anna says "Amazing."] But I had to trust myself. I had to trust that the business could do this, that I could do this, that I could hold this level of conversation. And you know that's always the scary stuff when you were just like...
Anna Jonak: [00:31:59] Of course it is, because I also think mindset... I mean, food is one thing, but mindset is another, I think. Like as in you can have these transformations in family from a perspective of how they're eating and genuinely how they're feeling. But I think that that next level of how you're thinking, as you said about the beginning. It feeds into so many different areas like it can create the most phenomenal change. And, I think that I can understand wanting to get it right. I mean, I've done mindset retreats and I have the women in a room per day. And, I'm always very conscious afterwards of what's happening afterwards, where you guys at now because you see the shifts in the room. But then, it's like it's what happens next after that and then after that. Because it does, it kind of reverberates and goes on and goes on. So, you've been doing it for a year now. So, it has been one for year basically on this side of the business if this was launched number three, this year?
Lisa Corduff: [00:32:42] No. I think I only... No, I've smashed out a few past launches. We snuck one in because I feel like everyone's got this whole 2020 is coming vibe. [Anna agrees] And, I don't know if you feel it but I feel a really amazing energy in this new decade. And so, I just wanted to do it one last time. I think it helps me also, like my work has seen me through a lot of tough times, like showing up, serving, helping other people, getting out of my own head has actually been a real gift to me through the past few years. And so, I guess it's also me just giving myself the gift of finishing the year on a high, being able to teach. But I think it was probably only July that I launched.
Anna Jonak: [00:33:30] That you started. You have had a few launches. Holy moly. What did you launch with? Did you do webinars?
Lisa Corduff: [00:33:32] I love a webinar. [Anna says "Love a webinar?"] Yeah, I'm a webinar gal. Yeah. I mean, I have done so many webinars. [laughs] But, you know, I mean, I've tried challenges. I've tried, you know, there was a 4 part, I was going live on Facebook each week because it's a new language to talk with my audience. And I think there's a lot of people who are like "is this, like I'm a mum. I'm working. Is this for me?" And so, just getting that language happening and just like literally being able to start and hold the new conversation and bringing them along with me, it's required me to share about myself and be a bit more vulnerable in front of my audience, which they always appreciate, because, you know, what's most personal is always what's most general. I've always found in marketing anyway that, you know, if we give ourselves permission to just be who we are, you know, the right people come back in. You're probably the same. I've always been like; I don't want to put on a facade because then the wrong people will be attracted to that. And, I have to like, hang out with them in programs and do lots of stuff like I might as well just be me to the max. So, the people who vibe with me are attracted and always, you know, we get such amazing communities, but it is only a four-week program. So that's why I think I can run it. I run it live. I teach live each week. There's homework. And then, people are just like brains exploding everywhere. And because, like this is the other thing, they tell you what they want. And, on the end of that four weeks they're like, don't leave us. I want more of this. I just can't believe what's happened. I had a conversation with my husband that has completely transformed how we've been feeling. We've just made the decision to move over the other side of the country. I've been literally pondering that for the last six years or, you know, all sorts of things like just, you know, I just didn't have an absolute spiral when that event happened, when usually that would send me off the deep end. I want more. So, I ended up you know, it's not even something that I talk about in the public because only graduates find out. But there's a six-month program called Live the Change that sits on the back end of it that, you know, people can just choose to jump into. I had no plans to do that. There was no like what do they call it, the ascendance... [Anna says "ascension model."] oh, ascension model. I did not have that. I was just like, let me just teach this in four weeks and see if I can do it. And then, the momentum that's created when you finally get your work that feels very aligned into the world is just so...
Anna Jonak: [00:36:03] I think actually... It was like that when we first launched, when we were Business School for Mums and we first launched our course. The same thing, we did a six-weeker and that was the intention was to write this six-week program. And then, everyone was like what's next? And we were like, woah, what do we need? What do you need? And then, it just became OK whatever you need, we'll create. And then, obviously, that kind of exploded and so on and that's kind of how it went from there. So, I think that you do genuinely get and that's why it's important to listen, though, because normally you've got the audience. If your audience are hungry, then they'll tell you what they need. And then it's just a question of giving, you know, creating it for them. Well, where can people find out more about you and this amazing program that changes people's lives at such phenomenal levels? And, everybody needs that. So, we want to make sure they can go and check it out. So where can they find everything?
Lisa Corduff: [00:36:44] They can go to lisacorduff.com/ready. And, if the doors are open, you'll see that there. If they're closed, you can join the waitlist and I'll let people know when we're doing another round. And on socials, I'm Lisa Corduff:. So, it's just my name on Insta and Facebook and I share a lot. And, you know, it is like with all the things, just bring a level of service. And every day I think, like, how can I help someone? Because it makes me feel better. So, hopefully, people find it fun. I do kind of have a bit of fun on Insta stories, I must say. That's a fun place to hang out.
Anna Jonak: [00:37:21] I'll have to watch. You know, I'm the worst at social media. Like our social media manager is always like, just get on Facebook live or Instagram. And I'm like, oh, I know, I have to more. It's just I'm just, you know what, I'm very good at serving behind the scenes and being with my clients, but I'm not that good at doing the whole just getting out there and doing it. But I know that it's something we should do more. Honestly, I hadn't even used Instagram in like years. So, my team take the āpā out of me for literally the fact that I don't even know what buttons to press most of the time like Boomerang. I'm like, what's the Boomerang? What is that? What do I have to do? Send me a screen by screen.
Lisa Corduff: [00:37:58] Well, I am like the least techie person with an online business. But video is fun for me. I had a background in TV and stuff, so I'm like, this is my feed.
Anna Jonak: [00:38:08] Oh I remember you doing a video. I was going to say I remember you doing a video. So, it was really amazing to see the journey that you've been on. And, I love the fact that you know, you're talking like 2017-ish when you kind of had your first, I guess the business was really conceptualised in a business format and making money to where you are now. I think it quite mirrors as well the journey that we've been on like in terms of length of time in business and going through the early stages when you said you were launching your course and sending things over Gmail and Vimeo, like that's exactly what we did. It was like [Lisa says "What?"] Facebook group. It was like PDFs and Vimeo link, same thing like when we first had our program. So, you know, and then same thing. It evolves right into this beast of something else.
Lisa Corduff: [00:38:43] I remember speaking at Pro Blogger in 2016. My topic was about taking imperfect action and I was literally just showing them this s**t storm that was my house and just the basicness of the way that things went out. But I would not be where I am now unless I'd just taken consistent, imperfect action. [Anna agrees] Like we expect perfection and this is like stop. You are literally stopping your growth by expecting perfect. [Anna says "Just get it out there"] Just try something. Just try something. Just help people.
Anna Jonak: [00:39:15] Totally. We've got a whole like course launch blueprint, which takes them through exactly that. But it is like you actually don't perfect it. Just get it out there, enjoy it, enjoy the process, learn as you go. Don't expect to have everything nailed and all the sales pages and this and that unless you got a team and s**t ton of money. Just get the first version out and let it be raw and let it be real, right? And that's it.
Lisa Corduff: [00:39:34] And, I think that's what I'm most proud of the girls, the women in my in the breakthrough mastermind. Because this year they've just taken action without attachment to it. And so, they're all at a completely different place at the end of this year than they were at the start because they just tried stuff and went for it. Again, and I remember James saying there's no such thing as failure because there's just the lessons that you're learning to get the results you want. And, I just I really do subscribe to that.
Anna Jonak: [00:40:02] Oh completely. Well, I'm going to let you, well let's wrap up with a parting thought on something where we give the listener the thing that they have to go do or the thing that the takeaway that they're going to go and think about and it's going to unpack a few things for them. What have you got?
Lisa Corduff: [00:40:15] Well, [Anna says "no pressureā] Iāll change someone's life, right now. Well, I would say that if you were to write out, just get a piece of paper and write out all of the reasons why your business or your life isn't where you want it to be. So just like go for it. Just all the thoughts, all of the ideas. And then, look at that piece of paper and then just sort of highlight the things that are really true. Just really go through and try to find truth amongst those things. So, you know, be like I can't because or I am this person or that has happened to me so I can't. So just really, you know, is this stuff true 100 percent of the time? And, anything that isn't highlighted is a story that you have. It's a subconscious belief. It's sitting in your lap. Most of the time, if you really have a go at it and don't just do the surface level stuff, you'll come up with stuff that will shock you. And, it's probably the thing that is sabotaging you without even knowing it. Once you just even that step of creating awareness of these stories is a hugely, hugely powerful thing that you can do. Because most of the time most people are walking around not knowing themselves very well and not knowing why they keep repeating patterns or not knowing why what they're telling themselves or what they believe about themselves is the thing that is driving their efforts each and every day. Like our life is just a reflection of our habits. And we have thought habits. So, raise your awareness around those stories and ask yourself if they're true. And, there's a lot more work that can be done on the stories after that. But just doing that. Don't you think that there's so much power in...
Anna Jonak: [00:41:58] Totally. When people start to have the awareness in the fact that it obviously kind of takes away from it as well, because you start to see it as a pattern and you separate it from yourself. So, you see it... [Lisa says "And you're like oh my God, that's not even true."] Yeah. I know. What I've been telling myself? Yeah, exactly. So, yeah, let's find out what you've been telling yourselves and what doesn't stack up so that we can start clearing it out. I love it. Awesome. Well, I'm going to stick all your links up to everything. We'll pop some stuff in our Facebook community. It always goes everywhere so they can find out more about your program as well. But I'm going to go and check it out because it's totally my jam as I said I'm very curious girl and learning in tonight of what you're teaching looks amazing. And I want to say a massive thank you for joining us today like so much gold. I've really enjoyed hearing about your journey and I'm very excited to see where to. I can only imagine where you'll be in the next year. But you've been on one hell of a journey, and it's been amazing kind of watching from the sidelines, seeing where you get to. So, best of luck with it all. And you have to keep us posted.
Lisa Corduff: [00:42:57] Yes. So, thank you for having me. I really appreciate it.
Anna Jonak: [00:43:00] You're very welcome. All right. And ladies, for the rest of you, remember elevate your business game.
Business School: www.theelevatory.com
Phone: 1300 634 230
We're incredibly excited to be able to share our business insights via the Raising Her Game Podcast. We aim to provide you the very best content each week to help you elevate your business game so you can take your life and business to the next level. We'll tackle the topics that will get you increasing your productivity, mastering your mindset and strategising like a marketer. If you're enjoying the show, you can help spread the love and pay it forward by leaving a review . It will make it easier for other female entrepreneurs in business like you, to find us and kick their own goals.