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The Elevatory Blog

Ready to scale-up your productivity, master your mindset and strategise like a marketer?

Then read on for insights that will drive you to rise to the next level in your life and business.

Tune into this episode with Anna and Flori to learn about their 5 own biggest growth lessons that they've gleamed to date on their business journeys.

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  • Learn how and why you need to trust your gut at every turn in business
  • When you should hire and expand your team
  • The impact that expanding your team can have on your business
  • How to find the best people for your team
  • Why you should keep your marketing in house
  • Why you should focus on the business you want to build... versus the business you have right now
  • What Anna and Flori have invested over $150,000 in... and why





Anna Jonak [00:01:24] Welcome to Episode 63 of the Raising Her Game Podcast. We're back together. It feels like forever. But we're here right now. Oh my God can I just say though, the reason we've not been together in a while is because it's been pretty crazy behind the scenes at The Elevatory® HQ, right? Off the charts.

Flori Pyke [00:01:45] Do you know what though? When do we ever not say that?

Anna Jonak [00:01:50] I know. Who is it? Someone sent me one of those memes or things of the day about like how you know life will calm down at some point, right? And, I had it from my coaching team and one of my friends and I was like "Is this a sign?" [Flori says "Yeah. So happening but it's exciting."] It is exciting slash tiring.

Flori Pyke [00:02:06] I know. That's just like the reality of it all. But I feel like the fruits of our labour are... Yeah. There's been a lot of setting up new things which we'll talk about in due course actually today which is exciting.

Anna Jonak [00:02:18] Yeah, we'll be talking about today and we'll be talking about in our next episode I think kind of really alluding to the journey that we've been on in the last sort of three or four months because I think every stage of business has those moments when they're going through that next phase or they're going through that next stage where they kind of like they are going to skyrocket again or kind of introduce new things and we're certainly in that space and is definitely exciting. As people who've been following us for a little while will know that we have grown pretty quickly in like three and a half years heading on to our fourth year now. You know we've got a team of 10. You're going to see we've got a suite of products at our fingertips and we are getting close to the seven figures and beyond in the next wee while. And I think that with that in mind, we’re kind of feeling that we're at that next level of growth. We're definitely, I feel like we kind of describe it as a tipping point, isn't it? It's kind of that point where we've been teetering on the edge. It's been like it's been a bit scary almost like teetering on the edge which way is it going to go. But obviously that's how we roll.

Flori Pyke [00:03:18] You're saying we're on the tipping point.

Anna Jonak [00:03:21] Yeah. We're on the tipping point of the next level of growth. And I think that every business goes through these big stages and they can be quite scary when you're in them. But being us, we're obviously been doing everything we can to prepare for the leap. It's like where not just going to stay there. We're going to kind of like we're going to lean into it. And, we're going to fall and fly and do all sorts of stuff. So, behind the scenes we've definitely been preparing a lot and I think that in this kind of phase of next level as we'd been doing this preparation and been doing a lot of analysis and things like that, we've really kind of, we're always reviewing and looking at our lessons and learnings and that certainly helped us to make decisions with regards to how to tackle these kind of next phase that we kind of like finding ourselves in. And, when we went through that, we kind of thought well actually why don't we make an episode about some of the big lessons that we've learned along the way that have kind of really enabled us to kind of take that next level of growth or indeed maybe had an impact on it in a negative way. But, just really kind of look at the lessons that we've learned so that maybe somebody can glean something out of their own business journey and see where we've been brave or where we've been scared that they can lean in and find their own path forward but definitely learned something along the way.

Flori Pyke [00:04:35] I love it. I'm excited to share this stuff because I feel like anyone in business whether you're listening right now and you're starting out or you're further along in the journey, I think that you're gonna get a lot out of what we're going to cover because it's applicable to everyone and they are lessons that have not necessarily been the easiest to learn. Like we've had to endure a few pitfalls to learn the lesson for lack of a better word. I'm stating that in a very politically correct fashion, basically s**t's hit the fan and then [Anna agrees] we've learned the lesson. [both laugh] But this is what's great for you is you can take the lesson and s**t not hit the fan, take your gold nugget and go. [Anna says "Avoid it. Yeah. You can walk away with a clean face let say."] That's right. So yeah. Let's get into it, right? OK. Awesome. So, the first one we want to talk about is trusting your gut.



And, I think over the course of the podcast I've talked about this a little bit and just how important it is and whilst you might be listening to this and thinking, oh it's just like so simple. This is just a no brainer. We have had a lot of lessons where we've really had to listen to this whole element of trusting our gut. And, can I just say whilst we've known that we've had to trust our gut, there's been instances that we haven't because it's just been too hard. OK. For whatever reason we've been time poor. We've been caught up in the doing of the business versus working on the business. And so, in particular this year, one big change in tack that we took which I think we both reflect on and think that perhaps we should have done a bit sooner because it was a lesson that was starting to become very evident for us early on the piece was that we changed our branding and we changed our niching. So, originally being Business School For Mums, we targeted mums and it certainly was you know awesome and it totally resonated with us and the program content that we delivered was very on point. Over the course of the last three and a half plus years, it became evident this year and for a while I'm talking I think from the moment we were about eight months in, we realised you know have we niched down too much. Like are we alienating part of our audience? And, this year, we decided to right, we're going to carve out the time and space to trust our gut on this because it's been something that we have toyed with, we have talked about for years and it's time to change tack because we are alienating our audience and it became very evident for us when we were having this year conversations with prospects who were keen on the program but they weren't mums and they were concerned that this just wasn't their place and that's not how we wanted to make them feel. We want to be a place where all women can tap into in order to grow and scale their businesses and where they can tap into a network and a community of other female business owners and coaches that have got their back you know. We didn't want to just... We wanted to be a place for women of all walks of life not just mums. And, so we did it which was really exciting. And, it took a lot of time and energy but going back to that lesson we often talk about, I wonder where we'd be if we had changed tack those eight months in versus earlier this year three years in, right?

Anna Jonak [00:07:56] I don't think that would have been the stress of the rebrand that meant rebranding a ton of like so many hundreds of hours of content and the volume of pages that we had and lead magnets and oh my God yes, I think the volume of effort that went into it. I mean it's always one of those things though you never know maybe we had to learn the lessons to get to this point to make the rebrand the level of success it's been and to position it the right way. But, I think it was interesting certainly that very early on in the piece we were very conscious of the fact that we felt that we'd maybe made the pool too small and definitely saw some things in there quite quickly around other people diving into space and it very quickly became very cluttered. [Flori agrees] It's a hugely cluttered space which as we've moved out, we've moved into space which is much cleaner for us. We actually able to stand out in a whole other way. But I think that definitely along the way we've learned to trust our gut across a number of areas and I think we'll talk about one of those when it comes to marketing. But in those moments, you kind of like I think that part of why we didn't leap was loyalty to our audience like you know it's where we came from, it's where we started. [Flori agrees] I think that there was a fear of being rejected. You know rejected kind of like by our current audience. We didn't want to leave anybody behind as such. We wanted people to come with us and embrace it where it felt right. We obviously have had to I guess we probably have lost some of our audience along the way. And that's part and parcel of the journey. As we'll talk about later on, you really got to start looking at the business you want to create and be honest and true to your vision of it. And, I think that that change quite quickly for us once we go into it because whilst we were helping businesses in the early stages to sort of set up really, our business has really become about growth and scaling. And, I think we're both obsessed with that like you know growing our own business, scaling our own business, what we do in our Mastermind, all the stuff we're learning, the funnels, that next level stuff it's really exciting. And, our program evolved in that respect.

Flori Pyke [00:09:45] Totally. But I think it is still important to caveat that very much you know, if you are listening right now, when you are in that starting point there is so much that we have got on tap that we can help you with because do you know what, if you can't or you don't start things the right way, you can't grow and you can't scale and that's one thing that we're so incredibly passionate about and I think our audience knows that very well. And, we'll be talking at the end of this episode actually about a little thing we have on tap for you if you are in that position where you are kind of starting out you know or you're early on in the point in the journey. 



Anna Jonak [00:10:15] Definitely. Well, OK. So, from learning to trust your gut, the next thing that we want to talk about is hiring before you're ready which I think is a really big one because we obviously now have quite a big team and I mean I guess we and we kind of we had one or two people that have been there quite in the trenches for a while from the beginning. But then, we kind of started bringing more and more people on quite quickly. And, I think a big lesson for us has been yes it's scary because quite often you know that you need help and you know you need help to grow, you know that you need to outsource things or need other people to take over tasks but quite often you're not necessarily financially in a position to go right I'm earning enough money to pay this person whilst you know and also that horrible thought of all the training that you've got to give someone the time, the writing the standard operating procedures, all of that stuff, right? [Flori agrees] It's just like but the reality is when you actually do it, it really doesn't take that much time. It's actually it's a couple of days out of months if you're doing everything yourself. But for us, one of the lessons and one of the things that we live by basically is that we've always made the leap as soon as we've started having a discussion around it like as soon as we've kind of gone right we feel like we need to hire someone into this role. Pretty much we're kind of planning it very quickly within a few weeks. We don't sit on it. We kind of dive into it whether it's increasing someone's hours, giving them more responsibility, getting someone in new altogether. We often don't sit there and have the funds mapped out because the need suddenly becomes evident. [Flori agrees] But we always kind of dive in anyway and I think you know why, because basically big things like we know that when we are outsourcing things that we kind of following that Pareto principle of 20 percent of your activity will generate 80 percent of your revenue and we should always be focused on the 20 percent. [Flori agrees] So things like social media management, the client liaison, kind of like the coaching team and the support team, the website, graphic design, all of those things at a point in time we've had a massive hand on. They're things that we've totally kind of like given over to our team because we know that our positioning, our USP, our brand, our sales funnels, market position, copy, product development, all of those things will have a much bigger impact overall on growing our business, right? [Flori agrees] So, for that reason it's been a no brainer for us. And, I think also we've always kind of gone into the things with the mindset of we need to hire this person. We'll create the money. So, it's kind of like Law of Attraction [Flori agrees] like we'll make it happen. OK, well, we need to make an extra X amount per month now to cover this. OK, well, we're gonna find X amount. We'll create it. We'll either push harder. We'll find a way. It just we kind of open up the channels and you know what it always comes. We've never been in a position where it hasn't. We've always been able to find to create the money to pay the staff member and then guess what, they go on and do the job better.

Flori Pyke [00:13:05] They really do because they have the time and space to focus wholeheartedly on it whereas like when you start a business as you know like you're wearing all the hats so you're kind of like Band-Aids everywhere because you can only do so much with the time that you have. Whereas, if someone is completely focused on that one activity, exactly right, they're going to do the job better [Anna agrees] and we've that time again like oh yeah, I'm the first to say that and it's awesome.

Anna Jonak [00:13:35] And watching them just as well like kind of like telling us to go away and they've got it. Like you know I've got this and you know if you handed it to me, I'm on it. Like the empowerment they have taking on this role, owning it adding in new things, adding new ideas. That is how you want to work from a coaching perspective like coaching your team is getting them to like stand up, step in the role and to drive it basically and give them that empowerment and then oh my gosh like it is just incredible kind of what our team output as a result. So, I think being brave enough to kind of invest in the members to trust that you can create the money and then know that you're focusing on the right activities is 100 percent something that we would recommend over and over. Don't wait until you're in a position when you literally cannot handle it and things are falling apart. When you kind of like start to see that need, frigging you know make it work basically.

Flori Pyke [00:14:22] Yeah. I love it. I think it's also important to note that like I think the way in which we have hired our team has been really positive because more times than not, I'd say like 99 percent of them or 90 percent of them or so were from our program. They were students of ours. And, so what that meant was that they really understand us. They really understand you, the listener, because they've been in your shoes. They started a business. They understand the program and so their ability to then really excel in their role whatever it is has been really fast because they get it. They get our audience. They get you they get the trials and tribulations you're up against. And so, they always have the right hat on to really like do their role really well and I think that understanding the audience that you're speaking to no matter what you're doing is just so important especially when it comes to we do these fortnightly WIPs where we get the team together. Like I love the brainstorming that comes out of that because the team really get what we're about you know. They've been in the program. They understand everything and so, often the ideas that come out of this are things that Anna and I would have never even thought of to be honest. And, that is just so valuable and yeah, I think it's really important to caveat that because where you find your people is also, it's important you know. They have to really be speaking the same language and really understand and be passionate about the journey and what you're trying to create.

Anna Jonak [00:15:55] Definitely. And actually, on that note, you got me thinking there's a really good book called The E-Myth Revisited by Michael Gerber. And, he really talks about the systems and processes that one should set up in their business to kind of make it scalable and to enable team members to come in. But he also specifically talks about how to hire people and how to find the right people and he really talks about by training people up who basically maybe don't have the skills to start with but you spend the time with people and really invest in people and training them and kind of honing them in their skill set, they become so embedded in your brand and appreciative and like you know their role develops over time that you kind of give them this amazing gift of growth within it. And then, they far more likely to stay loyal and be with you forever. So, I think it's a really interesting read because it was one of the first business books I read literally like five years ago and I really liked his methodology of kind of like supporting and hiring but also being ready systematic with his processes. [Flori says "Love it."] Yes. And, on to next one which is totally all about marketing but oh my gosh what a lesson. [laughs] 



Flori Pyke [00:16:58] Yeah. We learned that really the hard way. So, the lesson is to keep your marketing in-house and I think we've mentioned it on this podcast but basically very early on in the piece when we started out, we realised we kind of reached like a limit of our understanding of how the digital marketing world worked. And, so we decided to invest in a coach at that point in time and it was scary but it certainly paid off. And then, simultaneously pretty much we decided to outsource our Facebook ads because it became very apparent very quickly that this was a real building block for us that was going to be pivotal to enabling our growth as a business. So, we spent in that Facebook ads contractor literally over ten thousand dollars. And we did not make a penny back, right? And you know what, that was a really hard pill to swallow when we didn't have that money. OK. So, it became, you know lesson learned from that was OK, this is our business. We are the ones who are passionate about growing it. We're the ones who are sticklers about the lead cost, about how to talk to our audience, about what's going to make our audience tick. We need to learn how to do this, right? And it was at that given point in time that we decided collectively right you know what, I'm going to invest my time and I invested in a program in learning how to do ads for us. And, Anna would drive the strategy. I would execute the ads and it worked. It worked really well. But it was a lesson that was not the easiest to learn and it cost us a lot of money to learn but we learned it the hard way. I remember once I understood literally like kind of rewind about four years ago or so when I understood the Ads Manager, going into the ads that had been created and seeing that in one case the lead cost had been like 80 dollars a lead. And you know what, like when that is not coming out of your back pocket, you're not watching that lead costs like a hawk. Whereas, when it's your money coming out of your back pocket you are invested in a much different way. And, it pays to learn how to do this stuff. I also think on the subject of Facebook ads, for any of you who are listening, it's literally like talking another language. OK. And, I think that especially if you're starting out, it pays to invest in your education to learn how to do this stuff. In due course, if you want to outsource this, fine. But you need to know how to speak the language because otherwise it's going to go over your head and you're not even going to know how to communicate what you need to the person on the other end. And it's going to fail. I can assure you of that. I have yet literally like hand on heart have yet to come across someone in our student community who has had a positive experience outsourcing ads who hasn't first learned the language themselves.

Anna Jonak [00:20:00] Totally. I was just going to say that like I've spoken to so many people in our coaching forum who have been like I've paid fifteen hundred dollars a month and not made a penny back. And we're like [long inhale] How? And, I think there's a massive lack of understanding about how the platform works, understanding like what the data that they should be tracking in from conversion rates to cost per leads to you know what they should be looking at and also ads managers are generally running lots of different campaigns so you're not getting reports frequently and you're not over the data. And, I think that definitely for us, being across that data when we kind of decided to own that, we went like gung-ho on tracking everything. I think that was kind of the pinnacle point of right we're going to track, we're going to create this epic marketing tracker and we're going to learn all these numbers with Facebook ads but we're then going to translate that back to that email open rates and click through rates and we're obviously tracking the investment or return that we're getting. But like drilling down on that even more and then comparing it and it's so key to be across all of that data and I think that you know as you said you're watching it like a hawk. You're watching it at another level like no one else does. And, I think that that's why we will always keep it in-house. It is something that you know, like Flori, obviously you've run Facebook ads for a while but you're not across it now at the same level like we're kind of growing that area within our business.

Flori Pyke [00:21:22] Yeah, which is really exciting because it goes back to this whole element of, you're wearing all the hats. You can only do so many things and to empower some of our team now to really take the reins and see this strategy out holistically from start to finish, I think it goes back to that whole thing when it's you know the focus. They will do it so much better. And, I'm so confident about that because it is fundamentally one of their sole focuses whereas Anna and I are doing a million things at once you know. And, as our Mastermind grows and our client base grows, we're wearing all the hats like we've been having meetings with like... Yeah. It's all happening which is [both laugh] really exciting. But you can only do so much, right? And so, to empower part of the team now to really drive this and see this from start to finish on different campaigns and to all brainstorm together and have them help to manage this now is just like I'm doing dances and they're pretty happy. [laughs] 



Anna Jonak [00:22:21] It's pretty exciting I think on all fronts just bringing in and growing the team into different areas that we understand and have a handle on but then can empower them with [Flori agrees] and again them being mentally invested and passionate about it is really exciting. But yes, we definitely are embracing and having a team and empowering them on all fronts. Now, the next point I think that we like to talk about and when I was literally talking about our Academy Live that we ran recently to a number of students and also to one of our Masterminders is this principle of focusing on the business you want or the business that you're creating like the vision that you have rather than the business that you're in right now. OK. So, not being stuck in doing what you're doing and kind of keeping things afloat or kind of like just being in the business. It's also about taking time to step back and focus on where you want to be in one, two, three, four, five years’ time and considering a longer game and I think that that's something that we've had a vision for and we've definitely done things around our product suite and introducing things. But, when it came to our marketing, our marketing I felt has been pretty much very short lived, very short term, short term focus. We've definitely been, [Flori says "For different reasons"] for a number of different reasons, but we've definitely got focus lost,kind of got ourselves on a hamster wheel [Flori agrees] of kind of like constant like launches and back to back launches. And, whilst they were always really successful and the business was always growing and we're getting front of more people, it's like as soon as you stop, everything stops. [Flori agrees] It's like you stop launching, the money stops coming in and obviously you need to think about your business model but you also need to think about the longer term of what that looks like. Are you going to launch forever every few months for the rest of your life or do you want to find different ways to grow your audience in different ways of approaching things? And, I think that recently with our next level of growth, our focus has certainly been on the longer game. The focus has definitely been and you know what but to switch from the short term game to the long term game is a friggin' uncomfortable place because you have to take your foot off doing what you're doing all the time which brings in all the money to actually spend time and building in structures and processes for a longer game. And, I feel like that has been quite a scary stressful time but one that so needed to be done. I'm like, you and I are like so excited now about the fact that we've gone through not the hell of the last few months but we've kind of you know, we've kind of come through the other side ready to tackle that next level of growth and ready with a much forward, a much bigger forward view of all the different things happening. Like we've always had a like a 6 to 12-month plan. But I feel like that's just kind of elongating and elongating and elongating and if it was really it feels like it gives you a sense of security even in kind of like the uncertainty that we've been through. Does that make sense?

Flori Pyke [00:25:13] Yeah. Definitely. But I also think exactly like it makes your business a lot more scalable and I often think about like if you were to sell your business what would it be worth today? And, I think that, we have no intentions of selling the business but this is a thought that all of you listening need to reflect on because you need to make your business worth something today like you need to have strategies in place where if you stop, the business does not stop. You need the business to keep going and you need to figure out systems and processes that will enable you to do that so that if you walk away, the business will still run in some way, shape or form. And, I think that's something that we've given a lot of thought and consideration to in terms of we need to be able to scale this and not because we have any intention of selling like I said but that is a really good gauge to get you [Anna agrees] thinking on how to do this you know.

Anna Jonak [00:26:06] Certainly. So, for us like the longer game just to put this in context is like looking at growing your list, building your following, being seen, PR. It's kind of like there's longer strategies that may not deliver an immediate return, building out your brand. We build out... You'll see we're going to talk about something later but we're building out new entry-level products that cater to those starting out earlier so that people can kind of go on a longer journey through the process with us you know nurturing sequences to build trust, you name it. We told you we've been busy. We weren't lying. [Flori laughs] It's been a bit epic on this side. On that note actually, I think that we were talking about this a few times and what's the general rule of thumb with regards to traffic light from a marketing standpoint with regards to where you should be investing in driving traffic?

Flori Pyke [00:26:50] Yeah. I think that's a really good point to highlight. So, if you're investing in any digital paid traffic, you want to aim for about 60 percent cold traffic and what that means is you know people who have never come across you before, 30 percent in warm traffic, so, people who are on your list, who have visited your website, have engaged in your Facebook posts or Insta posts you name it. And then, 10 percent in really hot traffic. So, literally retargeting people who have visited your website with specific calls to action around the different behaviours that they've done on your website whether it's added a product to the shopping cart and then abandoned it or what have you.

Anna Jonak [00:27:31] Yeah. And I question how many people out there are investing that much money into their cold traffic or whether they're really just going to a warm audience or kind of like... Anyway, I just think it's a really interesting rule of thumb for people to think about and I guess you know the biggest portion is going to building a new audience because over time, they'll convert and thinking about them at a much longer term. And, on this note, I think it's really worth kind of discussing the mindset shifts I think that needed to happen to be able to focus forward which is letting money flow out without it flowing in like being comfortable with trusting in the journey, trusting in the investment in the future rather than the immediate return. [Flori agrees] I think that's been a really interesting experience to kind of move the mindset away from right we've got to leave money here. We're going to do this. We've got to throw money at that. We've got to invest here and it's like planting seeds, isn't it? [Flori agrees] It's kind of like from the garden growing, you're planting seeds for these big trees and you don't see anything right now but that's where we're kind of like we're like in this exciting phase now of watching what we've sown basically. And, I think that we're pretty excited where to from here based on the seeds that have been sown and that that will continue to be sown now over the coming months moving forward. So, definitely a different season of our business. 



Flori Pyke [00:28:41] Definitely. And, I think this really segues nicely into the fifth growth lesson that we've learned along the way and, that's to always be coachable. And I think that a lot of these strategies that we've just talked about implementing over the last couple months about getting off the hamster wheel and having a more future-focused vision for the business have literally come from different mentors and coaches that we have plugged into along the way. And, you know I recently did a Facebook Live on this how, you know what, all successful business owners, they need a coach.



Like we have a coach. We've changed coaches. We've plugged into different bits and pieces of training, education, online courses, mentors, you name it because our approach on this is like why reinvent the wheel? There are people out there who are doing things similar to what we're doing and they're 10 steps ahead. So, why are we going to try and muddle our way through this and figure it out, make all the same mistakes that those people made who are 10 steps ahead? It goes back to that whole point when we started this podcast and I said this is great for you guys who are listening. You don't have to let s**t hit the fan to learn this lessons, right? So, travel the path that's already been tried and tested. So, I think that's really important to take on. I also think this comes from a bit of a mindset standpoint like you don't know all the things. Anna and I, we don't know all of the things and we're the very first to say this. There's always something that we can learn and you need to really adopt that mindset that if you want your business to grow, you need to be very open. You need to be like a sponge and you need to be plugging into everything that you can in order to get to the end game faster, more efficiently without wasting time and energy if you're serious about this.

Anna Jonak [00:30:32] Well, that's it. If you are serious about this, it is about being willing to invest in your education because you're showing that you want to learn, that you're ready to take things on. And, I had a really interesting thing the other day when I was listening like say I'm plugged into a program. I'm always plugged in like at the moment I'm like try and listen to it if I can just to see what other nuggets that we can apply because it's exciting, [Flori agrees] because we can apply it to our business, we can utilise it in the coaching that we do but the kind of the expression that I heard was when it comes to sales and people actually buying into programs and things like that and kind of into coaching is that the transformation is in the transaction. OK. Because as soon as somebody actually stands up and invests, think about what level they start playing at. Like if you're investing in someone, you don't just sit there and go oh I've just spent X amount on a coach or a course. You kind of like you step up you like OK, how can I play now? Like I'm gonna make the most of this investment and I think that that's a really great way of looking at it because it's kind of a way of holding yourself accountable. Like you're kind of saying I'm going all in. And, that's how you have to be in business. You have to go all in and you have heard us say this before you can't be half in or half out if you want to grow a successful business because there's a lot to it. So, being coachable is so important. And, we've certainly come across a few people recently who just seem [Flori laughs] to I guess feel like they know everything. And it's like you know what, if you know everything then your business would be where you want it to be. And, I think that what we need to come back to is the fact that if your business isn't where you want it to be then you're not who you need to be and you don't know a lot of stuff. Like own that. Like take responsibility. You're gonna be so much more empowered. Like we know so much stuff like it's incredible. Like we can do programs and courses and coaches now and I'd say that you know there's a good 70 percent of stuff there that we're like yeah we know this but this 30 percent is what we look at. It's like how can we take that 30 percent and what can we do with it? How can we grow? How can we get to the next level? Because we're not going to get to next level doing what we've always done. [Flori agrees] And that's the whole point like now going through this period of change for us, again with the rebrand, with our focus on a longer-term approach, they're uncomfortable things but you can't keep doing the same thing forever and expect different results. So, there's always gonna be people out there, be an empty vessel, be open to everything. Like seriously I feel at the moment that you think that you know everything is a moment you castrate your business potential. Because you're kind of like you're not open to anything, you're not open, you're not ready, you're not welcoming and that's the openness that enables the flow I reckon.

Flori Pyke [00:33:02] Love it. So much like I feel like I'm into like gospel like naaahhh. [both laugh]

Anna Jonak [00:33:05] I just wanted to get my point across. I'm just very passionate about it but it comes back the mindset of taking responsibility you know. [Flori agrees] Being coachable, I think it's important. Well, that is a wrap. There are five big lessons there and of course there's many many more like when we were writing this and kind of putting things down, I was like Oh my God we could like write about 20 but would be here forever. We can't crameverything in but these felt quite pertinent to where we are right now. And, I think that what I like about us without being a bit weird [Flori laughs] is that we let it hang out. It's truth [Flori agrees] We're not telling everybody we've got it all together. Like we're letting people know where we're hitting a bumpy road or where we've made mistakes or where we've had to change tack or get uncomfortable or deal with mindset issues and I think that being as raw as we can to showcase what we go through but where we come out the other side should hopefully inspire other people to do the same.

Flori Pyke [00:33:59] Absolutely. I completely agree with you and everybody starts somewhere and everybody hits bumps in the road. So, that's exactly right. Like we really trust that you've gained some great insights and gold nuggets out of this episode. Right oh. So, should we... parting thought. I love the parting thought. This is a good one. I'm going to say it. I know you're meant to say it but I'm going to say it because I like it. [Anna says "Go for it. Get in there."] So, lessons in life will be repeated until they're learned and that goes by Frank Sonnenberg. But I just want to say this really goes back to what you were saying really, isn't it? With the whole coachable thing.

Anna Jonak [00:34:35] Yeah you are going to keep getting hit in the face with the same wet fish until you take action. So, I think the big beautiful thing here is that if you're open to it, the signs are always there. Like if you keep hitting that brick wall or you're not getting the result so your business isn't getting what you want it to go. There's a lesson in there. What is it? What do you need to open your mind to? What do you do? How do you need to change? What kind of questions can you ask? There's a good chance that the answers are right there in front of you but you can't see them because you're not open to them. Now, being open to one of those moments is quite key right now because we are going to plant a little seed for you guys. And that is because as we said we have been doing some work behind the scenes and we are actually launching a very special webinar. So for those of you that are feeling that you're not sure you're on the right path or maybe you're just starting out and you're kind of getting ahead into the space of business or you're in hobby phase but you're wanting to kind of like step things up and kind of like take your business a bit more seriously, then we have a webinar that we are running or a workshop masterclass, whatever you want to call it is happening on the 10th of September. [Flori laughs] We're running it twice and it is called The Five Secrets To Starting A Successful Business. And, it is going to be epic. It is going to be jampacked with gold to get you thinking to really showcase to you the five key fundamentals you need to have in place essentially that we live and die by, that we teach to in all of our programs. And, on that note, we're also going to be launching a brand-new program for those early on in their journey which we're pretty excited about.

Flori Pyke [00:36:04] This has been one of the things that we've been [Anna says "one of the things”] grilling away at over the last couple months. So, we're pretty excited to unveil what's on tap and the master class is going to be extraordinary. So, definitely come and join us. What's the link, Anna? I forgot.

Anna Jonak [00:36:24]

Flori Pyke [00:36:29] Love it and we'll pop it in the show notes for you as well. So, make sure to come and reserve your seat because we're expecting it's going to be a full house and yeah, we can't wait to share it with you and to see you guys live on the class because of course we're gonna be there live. That's how we roll. [Anna agrees] So, get ready to play all in because the more you play, the more you're gonna get out of it as I'm sure you've heard us say in the past as well.

Anna Jonak [00:36:51] And our students, they love that. Anyway, it's been a pleasure. Until next time.

Flori Pyke [00:36:55] Until next time. And to our listeners, ladies, remember to elevate your business game.



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We're incredibly excited to be able to share our business insights via the Raising Her Game Podcast. We aim to provide you the very best content each week to help you elevate your business game so you can take your life and business to the next level. We'll tackle the topics that will get you increasing your productivity, mastering your mindset and strategising like a marketer. If you're enjoying the show, you can help spread the love and pay it forward by leaving a review . It will make it easier for other female entrepreneurs in business like you, to find us and kick their own goals.






The Elevatory® is a coaching & mentoring hub for women looking to significantly advance their business. Founded in 2016 The Elevatory's mission is clear - to deliver Women all the coaching, training & resources they need to ensure next level RESULTS in their small business.


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