Podcast

 Ready to increase your productivity, master your mindset and strategise like a marketer?

Then it's time to tune in to Raising Her Game - a podcast that will drive you to rise to the next level in your life and business.

Anna chats with Kimmy from Kimmy Smith Fit on how trusting your gut and creating unique valuable content can lead to the ultimate fulfilment.

Sometimes life doesn’t always pan out the way you imagined it would. 

And sometimes you’re thrown a complete curve ball which shakes things up beyond your wildest imagination.
But what happens when you are spurred on by a challenge and passion?

You make 2 Apps and create a highly engaged community of mothers and leave everyone wondering how the hell you did it.

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TUNE IN TO HEAR ABOUT

  • Embracing the journey of motherhood and moving away from the tendency to burnout
  • How you can transition from the corporate world to you're own business with a drive and passion
  • Growing your community with Apps
  • The process Kimmy used to create her Apps and content
  • The tools and checklists Kimmy uses to keep her mind focused and her mindset on track
  • Actionable tips to inspire your own health and wellbeing

 

 

ABOUT KIMMY

Kimmy is a Mum to three little girls. A former corporate lawyer and professional netballer, Kimmy changed careers to launch the Fit Mummy Project in 2016. Since then she has launched two successful postnatal mobile Apps to help support women through their postpartum journey to health and wellbeing. She is the founder of the Fit Mummy Project App and the Nourished Mummy Project App.  Kimmy is also an ex-professional athlete, fitness instructor and qualified yoga teacher. Kimmy is on a mission to support and empower women to embrace the journey of motherhood. In 2016, Kimmy launched the postnatal fitness and wellbeing hub, www.kimmysmithfit.com, an online destination that encompasses fitness, food and healthy mindset essentials including tips, advice, workouts, meal plans and recipes. It aims to help all new mums create a beautiful, fit and strong new body and life.

 

 Kimmy-Smith-Fit

 

CONNECT WITH KIMMY

Facebook: @fitmummyproject
Instagram: @kimmysmithfit
Website: www.kimmysmithfit.com

 

TRANSCRIPT

Anna Jonak: [00:00:37] Welcome to Episode 37 of the Raising Her Game Podcast. It's Anna here and I have a super special guest tonight, Kimmy Smith. And now for those of you who do not know this legend, Kimmy is on a mission to support and empower women to embrace the journey of motherhood, all whilst nourishing themselves. Now she's got an interesting story. She's a former corporate lawyer and a professional netballer. And Kimmy has gone on to found the Fit Mummy Project where she's got a couple of different apps which I'm gonna get to talk about as we go through. She's also got an amazing post-natal fitness and wellbeing hub called Kimmy Smith Fit like an online destination which encompasses everything from food, mindset, which you know is my jam, workouts, meal plans, recipes and you've got three kids. I'm literally looking at all of this going holy moly. Kimmy, how have you done this in the last few years? Talk to me.

Kimmy Smith: [00:01:28] Hi Anna. Thank you so much for having me on your show. I'm really honoured to be here and be chatting to your beautiful audience. Yeah very excited. [deep breath] Gosh. So I guess, shall I start with a little bit about myself? [Anna agrees] So yeah as you mentioned I was a corporate lawyer and at the same time playing professional netball for the New South Wales Swifts which is the national netball league. And I was very competitive, very Type A kind of personality. And I really loved the law and the intellectual aspect of the law. And I love the, I guess growing up I loved mathematics and finding solutions to problems. And I think the law really ticked all those Type A boxes, the intellectual boxes and the competitiveness because it's quite a competitive little environment in a law firm if you want it to be. So I would, throughout my HSC I was playing netball so I would you know, my dad would pick me up from school, after school, we'd drive an hour and a half to training. I'd train and then I'd study by torchlight on the way home. And I did that all throughout university. I played sometimes for a Newcastle team so I drove from Cronulla in the south of Sydney to Newcastle for training. So I'd leave home at three, be home at eleven. So all of this is quite good preparation for motherhood I guess. [both laughing] The hours and the unrelenting nature of it. But yeah and then I started working in law and I really loved it. And then I think I just was taking on too much. I was getting up, driving into work really early, training for an hour, working a full day's work. I remember running to the toilet because I didn't want to break from my work. I just wanted to get it all done and keep up with everyone else but be able to leave at 3:30 to go and make training for two hours, get home and do it all again. So in the end it just was way too much. And I remember one day like my body was covered in a black rash and I was really stressed and I didn't want to catch up with any of my friends and you know, I think it's Christmas time I was just so exhausted. And I also was sitting at a desk for I guess some days 12 or 14 hours a day. I thought for someone who loves exercise and has always played professional sport I just didn't see that life for myself and I didn't see it for myself with a family. So I think in 2011, I quit law and played my last season of netball and I joined the group fitness business in the eastern suburbs of Sydney. And they offered me a job and I said "No I've got a proper job. But I'm a lawyer." [both laughing] And then I absolutely loved it. I just loved connecting with people. I love sharing my love of fitness and my expertise and all of the things I'd learnt from me playing professional sport you get exposed to so much, psychology of sport, nutrition and obviously just how to create peak performance. So I quit law. I retired from netball and that sort of was my first dive into the health and fitness world and from there I fell pregnant with Allegra my first. She was a really big baby and I was really determined that she would not disrupt my fitness and my lifestyle. So I was super keen to get back into training. I counted down the days to I could return to running and I ended up with a prolapsed bladder and incontinence and separation and all of the things. And it took me until the birth of my second baby to realise that I didn't want to push myself anymore. I took that type A personality into pushing my body after birth and it's been a really long journey for me to let go of all those labels, not have to push myself so much and to really embrace all of the changes that motherhood brings and whilst still feeling healthy and strong and so what I did in 2016 was I created the Fit Mummy Project and I just wanted to incorporate all of my knowledge but also my experience as a mother into that and create a program that was safe for women who wanted to feel strong and healthy but also want to respect their bodies and not do themselves further damage like I did and really I guess embraced this time of change and use it as a platform for growth. So I guess that is me in a nutshell and where the Fit Mummy Project sort of was born out of.

 Embrace-Motherhood-Mother-Child-Fitness

 

Anna Jonak: [00:06:30] What a story. I think it's great that you can actually embrace and own the fact that you know I guess you have had a tendency towards Type A in kind of driving yourself, pushing yourself to burnout and so on and so forth and I can certainly identify with that. And being in a kind of corporate environment like that when it's all guns blazing and you know even coming out into motherhood just from my experience going from corporate to motherhood was like holy moly I've just like lost a massive part of myself when you're so used to kind of trojaning on. Fortunately, I think for you, I guess you had the beauty of making this step before having kids so you moved into the fitness world and kind of were able to kind of go and build something for yourself in that space which is awesome. And again I think it's great that you've acknowledged that you've kind of even pushed yourself in that space and through having kids and have been able to say enough is enough and now I need to do this better and not only do that but then turn it in something when you actually go on to inspire and impact other people. It's often I guess these experiences that drive us to create the most amazing things off the back of them, isn't it?

Kimmy Smith: [00:07:34] Yeah it's funny for a long time I really... As someone who I think derived a lot of my identity and also stress management, health and exercise, to not be able to do the exercise that I love was really challenging for me and for a long time I was very negative about like why me. But it really pushed me to do a lot of research into this area. When I started looking at incontinence and prolapse, a lot of the content out there was for 80 year old women. And I remember going to see a specialist after I had given birth to my second and it was me and almost every other woman in there was on a walking frame and I thought that the stats are incredible. It's like one in three women will suffer some kind of prolapse or pelvic floor dysfunction after birth. And so I knew that it wasn't just me. And I think so that really negative situation has probably turned around to have created something very positive for myself and for a lot of other women I think.

Anna Jonak: [00:08:40] Oh absolutely and I think it's like I've said is hats off to you for being able to do that because a lot of people can get stuck in that place of as you said that why me and it’s being able to kind of reach in and dig deep and see what you can learn from that and you've gone on to educate not just yourself but create all these amazing things and I mean I can certainly identify with pelvic floor issues post children, I can't jump on a trampoline put it that way. I had three babies pretty much in three years and they were all pretty fast and furious. So I definitely feel that and it has an impact on everybody mentally and physically and everything else. So if you can help people to feel themselves, to feel strong, to feel great then I think it's just something wonderful that's come out of something that was obviously quite difficult for you. So I mean from that though I mean in all seriousness as you said in the beginning you have done an extraordinary amount in a few years, like the fact that you've launched two apps, you’ve got this whole hub a fitness hub, full of kind of everything from mindset to workouts and everything else. I would really love to know how you've done it like how you've managed to create a lot of content. I mean we are content creators. We create a lot of content in our programs. I'd love to know how the hell did you fit it all in. How did you do it all? [Kimmy laughs] Talk to me.

Kimmy-Smith-And-Child-On-Beach

 

 

Kimmy Smith: [00:09:55] Yeah. So I guess. When I look back I'm like wow I really did create a lot. But so for me, the thing that, so I didn't have a lot of time I guess to create when I launched Fit Mummy Project I had a one and a half year old and a three and a half year old and they're at kindy two days a week and then I had my parents, my parents in law who are amazing helpers. But yeah I've really just had like a really finite period of time. So for me always in my business I've had a very clear vision, overarching vision of where I wanted to go and what was my why. I spent a lot of time which felt like a lot of waste of time, but I think that planning stage often feels like you're not achieving anything. But for me I had a very clear vision of, I did Marie Forleo's B School and I had a very clear vision of what my why was, what my overarching vision was, what my products were going to be and who I wanted to serve. And within that each day, I would set three really clear things of what I wanted to achieve in that day. And just three. I feel like I hate long to do list. I feel they’re very overwhelming. And I would dissect those three things or divide them into the key areas of my business. One of the biggest learning from when I was in the group fitness business was you could go ahead and create the best content in the world but if you don't market it and sell it no one will buy it. So marketing, communication directly to my community and actually promotion of my products is really an area I tend to focus on because to me it's a weakness. I'm happy to sit back and create content but that pushing it and selling it I find hard. So that was a big focus for me. So I guess I was very focused on what my objective was very clear in each day I want to achieve these three things. Anything else is a plus. And very focus when I sit down to work I, a few things I have essential oils burning that sort of promote that focus. I listen to Brain FM which is like a meditation program but it actually sends brainwaves through that help you to focus. And I just sit and work I don't fluff around at all really. And also I was very clear that I didn't want to work super hard on this business. Having worked so hard all my life I didn't want to be starting at 10pm working through till 2am. I really wanted to try and do what I could during the day and then just be able to let it go and enjoy time with my family. So yeah I guess all of that has really helped me create a lot in a little time.

Anna Jonak: [00:12:44] That's great. I mean fantastic tips for people I mean we've certainly heard a few different people that I've interviewed over time, talk about having those three key things to do each day and we're certainly big advocates. I mean I have a to do list and I literally everyday know what I'm doing and we map things out and we certainly talk about structure and goals when it comes to our students. But equally as you said right from the very outset, the first thing we always do with our students is get them to get that big picture vision that "why" to actually have a bigger picture clarity so that they are really focused and it's actually quite an emotional connection so that you are driven to do things. I know that my "why" has enabled me to bring my husband home from fly in fly out work through the business and all of those things do get you to push the extra mile but I really respect the fact that you've also within that kind of honoured what you wanted to create with regards to the boundaries you wanted to set. So with regards to saying to yourself, I don't want to be working at night and everything else and I think that's great and I've definitely got to a point where I did three years of hard yards with my husband being away with three kids under three and I hate working nights like I did it for three years. I'm like I'm really protective of them now and we're going through a bit of a busy period and I hate it but the fact that it's kind of encroached back on my nights because pretty much moving forward like for me nights are out like it's pretty much 7pm down tools, that’s it. I'm working during the day, don't mind early starts but not nigh times I just want to hang with my husband and I want to be with my family. So I think that's fantastic that you've got to that point.

Kimmy Smith: [00:14:10] Yeah. And I think it depends what stage of life you're in as well. Like for me I've really worked really hard a lot of my life and some things I loved and been passionate about and felt that burn out whereas some women come into their new role and this is it's like this is their thing they are so passionate about and working nights for them is of no consequence because they are so keen to deliver. So I guess it's just each to their own. But for me I was really clear on that and I didn't want, my husband works long hours during the day and I wanted to be able to still spend time with him and yeah.

Anna Jonak: [00:14:49] Oh I love it. So tell me how I'd love to know, so you've been going a couple of years in this business now. You're going what, will it be three years now then? When did you?

Kimmy Smith: [00:14:56] Yeah. 2016 I launched it, August 2016. So coming up to three years this year. Yeah.

Anna Jonak: [00:15:02] Awesome. And talk to me about the impact of the reach that you've had. I'm really keen to understand how far and how fast you've gone and obviously you've got your apps out there. What are we talking about in terms of numbers and reach?

 

APP REACH 

Kimmy Smith: [00:15:14] So the Fit Mummy Project app is closing in on 4000 users now which yeah I'm just really, it blows my mind sometimes. I think sometimes we get so thrown by numbers because of social media. [Anna agrees] So it's like 4000. Oh that's nothing. But then I get some messages for women who are using it. I think that you know four thousand women who have sat in their home and actually download this app and used it to feel better. For me I'm like wow that's really incredible. And the Nourished Mummy Project app, I haven't check that for a little while actually I think that's almost at a thousand. So we launched that just before I had my baby. A week before I gave birth to my third. So that was a really busy time. Yeah. And then I guess my website I get around 3000 unique visits a month to that. And obviously social media combined through my account so I'm kind of it around 20000. So that's across sort of all three accounts. So I have my Kimmy Smith Fit and then Fit Mummy Project and then Nourished Mummy Project which is a collaboration with two other women, Alice and Gina. So I feel like in such a short time it's done quite well. I wish I kind of got onto social media Instagram especially a little bit earlier on with all this stuff because before that changes in all the algorithms came. But I'm really proud of the I guess organic growth my accounts had and the engagement that I've had and the way it's been able to affect women. I do sometimes get caught up in numbers but I really try not to. And I think if you each day I think if I can make a difference to one person, that is better than making no difference to a whole lot of people who might be coming, joining my account and then leaving. So I really do value those personal connections that I am able to get. Yeah.

Anna Jonak: [00:17:18] Oh absolutely. Yeah. We've talked a lot about this actually in episodes about people's obsession, in fact I think it was a few episodes ago, about people's obsession with numbers and looking at social media numbers and looking at that as meaning the success or failure of someone's business. We've talked a lot about the fact that we've never really had a social strategy and that you know our numbers might be small compared to others out there but we have a really truly engaged audience and we love who we work with and it's much more about I think about getting the authentic connection with the right people and having those right conversations and also just the volume of your following doesn't really have anything to do with the kind of the monetary return you can have because there's so many other ways of driving your revenue outside of just having social media followers.

Kimmy Smith: [00:18:04] Oh yeah. And I find a lot of people value your business who don't know you, based on your social media following. And I said to Ryan like my husband, it's funny because at those points where I felt low about my business, my followers have grown and people are like you're doing so well and I'm like I'm not doing well at all. And then my social media is has really lulled and my business is growing. And you know I don't go and talk to people about those numbers apart from a few like people. Yeah yeah. It's really really funny that the way that it probably doesn't actually link that much.

Anna Jonak: [00:18:44] Oh completely. We've definitely seen some people out there with huge numbers but they know they're just not, they don't know how to monetise it or they're actually kind of like you know they've got followers and fans but it doesn’t really translate into anything more than that. But I think it's great. I mean obviously I think listening to a story what you bring to people is your authenticity. You're bringing real stories you know, not only just your experience from all the stuff that you've done from your previous experience in fitness. I know you've trained in yoga and many other areas. Again I'm like wow. So many things that you get to bring to people. But with that I think what makes it special and we've talked about this before as well was just you become your brand. You are your brand. You and your story and your journey and how you interact with people is ultimately what builds a business and what people love and why they keep coming back and they're downloading the apps and so on and so forth. So talk to me about the app. I said this at the beginning I would ask you because we're kind of mid app development. So we're bringing our core program Small Business Pro onto the phone. And so that we give everybody you know, it's quick flick in their all their content, their videos, their access, everything, their podcasts, everything there for them at touch of a button. Tell me about your journey with app development like the process from finding the right person to you know making sure it all went smoothly. Because I think from the outside a lot of people can get really scared of the concept of apps, a lot of people will talk you about being really really expensive as well and just really keen given you've done two, what your experience was?

 

KIMMY'S EXPERIENCE WITH CREATING APPS 

Kimmy Smith: [00:20:14] So first of all in 2016, I launched the Fit Mummy Project e-books which were online guides and I included a few short videos in them but a lot of the... it was a lot of I guess information and knowledge sharing and the workout sessions at the back with some videos and then also some written out workouts that women could do. And for me myself, I was like once I'd read the information I don't want to keep flicking back into this. I want something really practical and a few other women had said that to me like I'd love more videos. And so each year I do really clear like the design map intention setting and I know you guys are about to launch your goal setting program and I feel like that's so valuable because for me it gives me a lot of clarity on exactly what I want to achieve. And in 2017 I was like I want to make these videos really accessible and I felt like an app is the best place to do that. So apps feel really overwhelming when especially you don't have any content to put into them. So I'm a big planner so I just broke down everything I would need to put into my app and I was listening to a podcast interview from the Merry Maker Sisters actually and they just launched an app and they spoke about a guy called the App Match, Jarrod, who I've worked with now for two years and he allows you to build apps using platforms that he's created, templates and you fill it with your own content and I highly recommend that for people who want to test the market. So for example you guys have a really engaged community so I’d feel really comfortable doing a custom designed app and now for myself I feel really comfortable doing a custom design app and I've got that community there. But when I launched it I wasn't quite sure. The template app allows you, it obviously has limitations in functionality, but I knew I just wanted people to be able to access the videos and do that from their device. So together we built a template app and I filmed all of the videos over three or four days, did photo shoots for all the still images and then wrote up all of the workouts, the content as well and so with the template app, it just works like a WordPress backend. You can upload all of the content yourself. [Anna says wonderful] You're really in control of it and the Fit Mummy Project app's been really easy and similar to the Nourished Mummy Project, now that I'm well aware of how the system works. It's really easy for me to go in and change the content myself so [Anna says wow awesome] new workouts or recipes myself. So for me it was a really nice entry into the market. The first app cost under ten thousand dollars. So for me it's an investment but it wasn't an overwhelming life changing investment that - because I think the fear is a big factor. And you talk a lot about mindset but investing money and the fear that comes with that is a huge debilitator. So for me just taking that hurdle that okay it may work or may not work and to be okay with that was a massive I guess reason that I could pursue this and it's definitely paid off. It's the best thing I think I've done. That's opened a lot doors for me and I think at the time I launched it, the apps that were out there were terrible quality. They were filmed in living rooms or they would just still images. They weren't inspirational, motivational. It was exactly like looking into a e-book online. And so to have created something really high quality and made it very affordable I was really proud of that. Yeah.

Anna Jonak: [00:24:29] They look amazing and I mean completely appreciate there's a big outlay when it comes to developing an app and wanting to get it right as well. I mean and if you've got templates then you know it's going to look good. And we've definitely done a lot of research and kind of been studying people's apps because we've seen some people kind of releasing apps quite like they've obviously done it with quite low budget. And then whilst it's great because you've got an app on your phone, if the functionality of it's actually not that great, the user experience and obviously you want that to be top notch. You want people to be able to access the videos the way they want and play them back and what have you. So I think the biggest thing for us with it will be a lot of back and forward to make sure that the user experience is perfect and we fortunately have a designer who, so a graphic designer that we work with and a web developer who has this, I think his brother in law, this kind of like the whole thing going on and everybody's bringing so much to the table it's really exciting to see and I think it's all gonna be kind of custom built around what we have already in our website. So this kind of I guess we're using that almost as a template to start with but then build from. But it's an exciting journey and you've done two already. I'm like I said take my hat off to you. That's pretty extraordinary in itself. So can I ask how you've gone about, you've told us that marketing and you said it's not your favorite thing which I think some people love the concept of it but I think find it quite daunting and I would love to know what you've tried or what's really worked for you on that front and how you specifically manage it. Do you outsource if you don't love it given all the things you are doing?

Kimmy Smith: [00:26:03] I don't outsource all of it. I do it all myself. I think the biggest hurdle for myself was I created my brand as Kimmy Smith Fit which was myself. And that meant I didn't have a different brand to hide behind. It had to be myself and really authentic. And then I felt like I was selling myself. I was pushing myself on to people. So for me I really had to get very clear on the fact that I had something very important to share. And it's something that was very valuable to other women and that I myself had wished I had known them. And I wish I had the tools at my disposal. So once I got my head around the fact that what I was sharing was valuable and then that allowed me to be okay with selling myself or sharing the aspects of myself. And so I love sharing a lot of valuable content and marketing is through that. So a lot of my marketing I guess they call it reverse marketing where I'm sharing content and then linking back to my programs that promote or include that content that are paid. But I often will do the jab jab hook. So free free and then maybe promote a paid thing. So I like to share a lot of free content with people as well. And I guess it's quite an abundant mindset but I believe that when you share a lot of free content, people then get to know you they see your value and then the buying process is really simple for them [Anna agrees] Yeah. So and I tried too with my website and everything I do, say I'm writing a post or doing email, I'll write it all and then from my sort of creative heart-centred approach. And then I'll leave it and then I'll come back and look through it with my sort of business hat on and say where can I link this to something else. What product could I add here? What will people find relevant to purchase? And I'm not always trying to think pushing people to buy as well I don't try to manipulate them but I do think I'm not sitting here and creating all of this content just for the fun of it. I do want to create a business for myself and I think the things I create I really do believe that they're valuable for women. So it doesn't feel to me like it's scammy or pushy because people really will benefit. And when people say I wish I'd known that. That sentence drives me so much to share. So I guess a lot of content marketing is and social media marketing. And then I've also especially when I launched just done a lot of work trying to work with local physios, hospitals. Hospitals are very hard to get into obviously. But just sharing what I do so that those referral networks are in place as well. So the people who are at the coal front I guess know about the programs I've created.

Anna Jonak: [00:29:12] Yeah. I mean so important to get in front of those people.

Kimmy Smith: [00:29:15] Yeah and because they want to recommend something. They want to help their customer and they don't have that service to offer them. So they're really happy to be able to add value to their customer in that way by referring something that will really help them and that they recommend. So yeah.

Anna Jonak: [00:29:33] So now you mentioned mindset a few times in the last few bits and pieces and I'd love to explore that a bit more with you because I know that you bring a bit of mindset into your programs and clearly from I guess your discussion thus far it sounds like you've been on a bit of a journey with your mindset as well with regards to letting go of some things and moving forward and you know taking the positive angle and abundancy and all of those things. So I'd love you to share a little bit more about I guess your journey on that front.

Kimmy Smith: [00:30:00] Yeah. I think between motherhood and starting a business are probably the two most confronting things you can do in your life and if you really want to feel vulnerable then start your own business. You don't have the safety of an employer. And especially for me I found like if people weren't responding I was like they don't like me. They don't like what I'm doing. And that's really confronting. And it's very easy to get stuck in this fearful cycle especially when you're sharing really personal stories. For me I often find I'll be thinking what will so and so think of me sharing this. They won't like that. What would my dad think about me sharing this. Or what will you know, my old law friend think of this and so you can get really I guess fearful. But I've always really valued what I've done and finding and reinforcing that for me has been a big process so often if I feel fearful, I will write down all the things I think could possibly go wrong in the business. And then once they're all there on a piece of paper, it's very easy for your logical mind to then work around those solutions. It's when they're floating in your head and not fully formed ideas that they feel very overwhelming for me. Also I am a one woman show at the moment and I always come back to that. I've done the best I can today. And tomorrow I'll do the best I can. And it's like I can't be everything to everyone. I'm not trying to be perfect in my business. I am just trying to share really authentically. And I guess yeah a lot of mindset work goes into starting your own business and getting into that right headspace and also being able to balance the creative with the logical. [Anna agrees] So I find when I'm in a very creative space, content, big ideas, big dreaming... My husband's an accountant. He'd ask me about like the nitty gritty and I just do not want to speak to him about it. [both laughing] I'm like please not those minute details. But then you really have to I guess some days I'll try and just be in creative mode so say on Monday I'll be all about the creative, the big ideas, the content, the dreaming. And then on a Tuesday I sit down and I will try and be financials, planning, budgeting and so I try to be all of those things within the three hours or four hours I'm working.

Anna Jonak: [00:32:56] I love that. I love that as a you kind of switch on the different hats on different days and they become the things that you do. I think you said before you're quite creative and you like to get into your flow. So I mean some of these things just come more naturally to other people don't they. Some people are great with the finances, other people are great with putting themselves out there. But when it comes to the finances they can't touch them. So I think we all have our strengths and weaknesses but we do all equally have the ability to lean in and try on these other roles and quite often it's the language that we're telling ourselves or the beliefs that we're telling ourselves about that we're incapable. We can't do this or we don't like this which actually impacts our ability to do them and if we can lean in and say okay what do I need to learn. How can I become better at this? Then over time, it's much easier to step into each of those roles and embrace them a bit more.

Kimmy Smith: [00:33:43] Yeah and I think I feel like a lot of, I didn't think I was good at marketing and so I did a lot of online courses, listening to podcasts like this, a lot of learning and as I was hearing experts talk about it like oh yeah I knew that. Well yeah that makes sense to me. And so it built my marketing muscle in that I built the confidence that I actually did know what I was doing. But often you know what you're doing you just don't have the, I guess it's not front of mind to put it into action all of the time. So I also create checklists for myself. Am I doing these steps? For example when I do a blog post, before I hit publish I check am I promoting something? Is my message really clear? Is there a purpose to this? Does the reader get something out of it that they can use that is practical? Am I linking back to my podcast? Am I linking to external links? Can I share this with someone else? Will someone else find this really relevant? And having those checklists every time helped you to stay on track I guess your marketing or whatever it is that you're working through.

Anna Jonak: [00:34:59] I love it. Absolutely. Having a checklist to make sure that your covering off those basics and then means that you've got a structure is kind of like a standard operating procedure and that's almost how you want to start running everything from everything that gets output. Everything gets run a specific way. Also makes it much easier for you to hand tasks over to people down the track as you do go. So talking about down the track what's next. And we were talking at the beginning before we came on air and you were talking about some exciting things coming, so where to from here. The lady who's done a lot already, what's next?

Kimmy Smith: [00:35:30] So I've had, since my third daughter was born that I've I guess stepped back a bit from my business to just be present with her and adjust to having three children. But I've also been working with a physio and we've been working together on a really exciting program which will cover pregnancy, postpartum, health and wellbeing, exercise but also a lot of mindset and involving a lot of experts as well. And we're going to give women a lot more I guess medical-based programs to follow especially for women who might have complications throughout pregnancy or postpartum. And there's a lot as I said the statistics of women who have some form of complication about pregnancy or postpartum are overwhelming and not everyone has the means to access physios either because of their geographical location, financial restraints or time restraints. So what we're hoping to do is to bring a really high quality sort of ‘first of its kind’ program to women to be able to access that throughout their whole pregnancy and postpartum and be able to feel really confident that they are doing the best thing for their bodies. I'm really passionate about women exercising and moving, but safely. I see a lot of women pushing themselves to do what they've always done. And the more I dive into this space, the more I feel that the pressure to bounce back is overwhelming and unconscious. We don't even really realise that's what we're doing we're just pushing our bodies to move in a way that they're not designed to move especially after childbirth and so partnering with Liz is, I'm very excited to be out to bring this next quality of program to women and to really make it into I guess a new hub of education, really practical workouts and just the best expert advice in this space. So that is our plan for 2019 and I'm really excited about it but it's been really like a slow burn so I'm looking forward to being able to ramp it up and work on it because it feels like it. We've been filming all throughout our pregnancies and it's just been a really long strategic sort of plan. So yeah I'm really looking forward to being able to work on that a bit more and bring that into the world.

Anna Jonak: [00:38:11] Wow it sounds really really exciting and I agree that we, on all fronts... I think even on the mindset front is that there is an unconscious expectation and I see a lot of people just to you know just getting on with things post having a baby. It's just like you know life ok you had a baby, get on with it. [Kimmy agrees] And it's kind of like oh my god like you know not only has my body been through whatever it's been through but you know there's also a beauty in other things to do and you know there's just not that space to kind of I guess be relax and be okay with it. And so I think that's really exciting. I mean I actually remember pretty much from both of my births which were like the last two were very fast as in pretty much under an hour. And I literally could barely walk afterwards but I'd still try. I'd still keep pushing myself because I was like I need to. I can't just do this and actually should have slowed down a bit in hindsight. So I think that taking people through just being able to be and enjoy and I mean more than that as well. You know I hope that you create a community so I think a lot of people feel so very lonely as well post having children you know having babies if they're the first in the group or you know they're isolated in a way you give people an opportunity to create a community where they can actually speak to other people with what's going on and so they don't have to feel that isolation and confusion and all those other things as well.

Kimmy Smith: [00:39:29] Yeah. Community's very important to me and I think having been in the digital space for a couple of years now I'm really gravitating back towards personal connection and chatting to women one on one but also creating these community support structures for them because as you said it can be a really lonely and isolating time but also no matter what role you have or had before you fell pregnant and what role you like go back into, there will be changes, emotional and physical changes that are happening and they're quite confronting. And we often just glance over them. So I think having other women to say I'm feeling this way too, for myself with three children and always having had my own business, I really feel like a housewife at the moment. I feel like a lot of my time is dedicated to cooking, cleaning and that plays into this whether I'm being a good feminist, whether I'm setting a good example to my children, whether I'm really achieving anything with my life and I've only been in this space for a sort of three months I guess that I've really had to slow down from my work and really invest in my family's health and wellbeing. And I found it really challenging and at the end of the day I feel really frustrated cause I didn't achieve anything and I think that's when my third child and those challenges... Each pregnancy brings up the same challenges and changes so having a community that understands it's not just about stomach separation or it's not just about returning to running, it's about all of these multifaceted things. It's really important.

Anna Jonak: [00:41:12] I can honestly could not agree more. I think 100% for people to have community and to go to talk about the things going on. I mean I recently, I've moved around so much I really have not had a stable group of friends because I've moved around so much four or five times over five years pretty much Perth and back Sydney and all over. And I reached out to a community in my daycare centre. I just set up a Facebook group and said hey does anyone want to hang out? Does anyone want to be my friend? And the response was overwhelming is that 40 women in there now. But we've done two nights out on this group of us that get together really regularly now and you know it just having an outlet even to discuss the hormones or what's going on from the kids not sleeping has just like it has made the most positive impact on my life to feel that you know business aside and kids aside that I have an outlet where I can just be none of those things. And I can just be me and so yeah I'm like totally loving what you're doing and I guess I wish it was there when I went through mine. [both laughing] [Kimmy agrees and says me too] I know right. We're like where was it when we were? Now you get to... Well I am grateful for what you're going to do for other women and I think that other people out there will feel that gratitude as well because people have gone through losses and you know ups and downs and I think it's amazing what you're doing. And I'm very conscious of your time but I do just want to wrap up with, could you give us some maybe, for those of us you know time poor juggling a lot, what you might recommend for us to kind of keep fit in a day or like how long you might spend on doing things? Little tips that we can take on to kind of inspire our own health and wellbeing when we get a bit lost in doing everything and all the things for everybody else?

Kimmy Smith: [00:43:00] In the day to day hassle. Yeah. So first of all just with business, I set my values and for me my health and wellbeing is very important to me because when I don't feel well physically or mentally, my whole family suffers. So when I look at what makes me feel really good, definitely moving my body in some form or another make me feel good, taking 5 or 10 minutes of meditation a day is really important to me and feeling like I am putting good food into my belly which is hard as a mum. But it makes a huge difference when I feel like I'm eating well. Those three things make a huge difference to how I feel. So for women who are really busy, all of my workouts are 15 to 20 minutes and it's for that reason it's 1 percent of your day. And I think if you can't dedicate one or two percent of your day to yourself, then you really need to sit down and look at what your values are because life is not sustainable like that and I think probably not enjoyable. So the best time for me to work out is in the morning and so I am also loving my sleep ins at the moment but I will try and get up 6:30. I've worked out the sort of perfect time. It depends how old your children are. At the moment, I feed my baby at six thirty. She'll go back to sleep. My big kids wake up I can give them breakfast and put them on the TV and that gives me probably half an hour window to do my workout and make myself a smoothie. So I'm very, I believe in all simple things. I do 15 to 20 minutes of exercise a day for myself which is either building strength. I think strength is so important for women because motherhood is so physical but also I believe that the changes you make physically always flow through mentally and emotionally. And when you feel strong physically it really gives you that resolve. So that's really important to me. So I do strength twice a week. And then I'll alternate with either Pilates bar which I love for the physical benefits, the inner strength. I always promote women doing inner strength first as they recover from birth. It’s really important so pelvic floor, deep core connection, posture, breathing and then focusing on outer strength and yoga just for the mind body benefits but also just like the strength flows through mentally, the flexibility and opening of yoga allows you mentally to be a bit more flexible, release control, go with the flow and all of those skills are very important I think not just in business but to motherhood. So 15 to 20 minutes in the morning first thing. I do that because the day after that it's just a lot of it's out of my control. And at night time I'm really tired so I have no motivation at nighttime to do anything really. And if you can’t spare five minutes to sit down and be still to meditate, ten really deep breaths focusing on the exhalation will help to activate the parasympathetic nervous system and get you out of that fight or flight. And I like to do that before I change circumstances. So if you're going from work to picking up the kids. That's a really good time for ten deep breaths for mindfulness once because then you're not carrying your workday with you into the time with your children and vice versa. If the morning is really stressful for you and then you're going into work, it's really easy once you start work to just keep responding to requests and not be focused. So that's where I really like to those sort of bookends of my day to be really mindful. And in terms of the nutrition, I have a few things really simple things that I like to do and then I'm really I guess I'm realistic. I'm a mum. I'm busy. I'm working. I try to do the best I can but I love chocolate. I love coffee. And I'm not in any stage of my life to be depriving myself. So I try and drink a lot of water. I have one green drink during the day with green powder with a little bit of lemon in it and I have a herbal tea before bed and I use the Good Night Co who I really love, their magnesium spray an essential oil blend to kind of wind down at the end of my day. So all very simple, very achievable things but they make a huge difference those little habits over the long term.

Anna Jonak: [00:47:42] Oh totally. I actually started last year by going for getting up and going for like an hour power walk in the morning and it made such a difference and this year so far unfortunately it's been pretty busy and I really noticed a difference when I'm not walking like I try and get out every day. That's something that's my non-negotiable. When I'm home and it's a work day I will go for at least an hour or an hour and 15 minutes power walk and I just feel amazing and it's like kind of mental space there and quite often I get ideas or things coming to me when I do it. You have totally inspired me. I'm literally like in fact. You tell people where to find you first and a little bit about you apps before I go download them because I'm like I seriously have started my new year in a way where I feel really frazzled with all the stuff going on and I'm literally hanging to get through the next few weeks and then I am really ready to do some self care so you could not come at a better time for me.

Kimmy Smith: [00:48:38] Oh yay! Thank you. OK. So the Fit Mummy Project app is all 15 to 20 minute workouts designed specifically for mums so safe for stomach separation and pelvic floor weaknesses and they start from early post-natal and then progressed with strength fitness, yoga classes, bar workouts and also seven guided meditations depending on [inaudible] feeling. There's also a morning and evening one. So that's also included in the app are programs. So early postnatal, strength, fitness, or balance programs which should give you seven days worth of workouts to follow. So taking I guess the guesswork out of it and they're all included in the once off download price of fourteen ninety nine. And I've also got prenatal workouts for each trimester and they're available for individual download or rent for three months, so renting for a trimester and I created them when I was pregnant and I just absolutely adored those workouts for helping me to feel strong and also mobile throughout my pregnancy and the Nourished Mummy Project App is a collaboration between nutritionist Gina Ulrich and a health and wellness blogger and registered nurse Alice Bingham and that includes really beautiful nourishing recipes for pregnancy, postpartum, first foods for babies and healthy family meals for toddlers and for the whole family. We really want to I guess support women throughout that whole journey and we know that what to eat, there's a lot of what not to eat but not a lot of what to eat and it’s ingredient lists which are practical. So we really wanted to give them, we've put the postnatal seven day meal plan in there as well. So we want to give them beautiful nourishing recipes that are safe for each stage but also then allow them to introduce healthy and nourishing foods for their families. So yeah. So that's I guess my main products. Where to find me, Kimmy Smith Fit is my Instagram and also my website. And then I've got the Fit Mummy Project at Instagram and Nourished Mummy Project at Instagram as well. So a bit all over the place.

Anna Jonak: [00:51:00] Depends what you feel you need. But there's a little bit of something for everybody. And soon to be the next big project which we look forward to hearing more about and you have to update us. You should come and do that actually. You should come back when you're kind of at that point of launch and we can talk about your doing for your launch strategy and get really excited with you and everything.

Kimmy Smith: [00:51:19] That'd be amazing. And I've just signed up for your goal setting challenge actually. I'm very excited about that as well.

Anna Jonak: [00:51:24] Yes let's do this. Well it's been, look it's been an absolute pleasure chatting to you today. You're one incredibly inspiring woman to see the journey that you've been on, to take what life threw at you and turned it around into something magnificent for not only for yourself but for others out there is just amazing. And I think that just testament to what anyone can do is that you know life happens, things happen. You have to respond and you get to kind of decide where to from here. And you've decided that you were going to do something or inspiring and amazing and have followed that through and now are going to go on and inspire women for generations to come. So it's absolutely amazing.

Kimmy Smith: [00:52:03] Thank you so much, Anna. Thank you for all your kind words and for having me today. I really love what you guys do and the support you offer to women in business. It's such a daunting time as I said so having your tools is incredible and your community. So thank you.

Anna Jonak: [00:52:18] You're very welcome and you know I've got a parting thought for today and it's quite, I don't know how I've done this recently but I've managed to find a parting thought based on where I think the conversation might go and this one fits perfectly. When life throws you lemons, make orange juice. It will leave them wondering how the hell you did that. [Kimmy laughs] See, it's bit different. I'm gonna wrap it up. And so to everyone else out there, and remember, be brave in your business.     

 

HOW TO CONNECT WITH ANNA AND FLORI

Business School: www.theelevatory.com

Phone: 1300 634 230

Instagram: @theelevatory

Facebook: @theelevatory

Twitter: @TheElevatory

 

HOW DID WE DO?

We're incredibly excited to be able to share our business insights via the Raising Her Game Podcast. We aim to provide you the very best content each week to help you elevate your business game so you can take your life and business to the next level. We'll tackle the topics that will get you increasing your productivity, mastering your mindset and strategising like a marketer. If you're enjoying the show, you can help spread the love and pay it forward by leaving a review. It will make it easier for other female entrepreneurs in business like you, to find us and kick their own goals.

 

 

 

 

 

 

WHO ARE ANNA & FLORI

The Elevatory is an education hub for Women in Business. Founded by Anna and Flori in 2016. The Elevatory’s mission is clear - to deliver Women all the coaching, training & resources they need to ensure RESULTS in their small business.

The Elevatory Mastermind was later founded in 2018 in response to students who were progressing quickly through their signature coaching program, delivering advanced training to help them scale and break through the boundaries of those next income levels.

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