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TUNE IN TO HEAR ABOUT
- The mindset you need to adopt to become an entrepreneur
- Whether you should start a new business as a side hustle... or not
- How to come up with your business idea
- The #1 driver that's led to Jill and Josh's success in business
Jill Stanton is the co-founder of Screw The Nine To Five where she helps unsatisfied employees quit their jobs and start online businesses.
Coined by Forbes as “a destination for up-and-coming online entrepreneurs,” Screw The Nine To Five has inspired tens of thousands of new entrepreneurs to quit their jobs, build thriving businesses, and live lives of meaning and purpose.
In addition to her chart-topping podcast, her honest-yet-cheeky style has landed her on shows like The Sunny Show, Entrepreneurs On Fire, and Amy Porterfield’s Online Marketing Made Easy to name a few. Jill has been featured in Forbes, Entrepreneur, Inc, and Digital Marketer.
CONNECT WITH JILL
Flori Pyke [00:01:26] Hello and welcome to Episode 78. It's Flori here. And, today, I am literally jumping out of my seat quite honestly because I get to connect with someone who I have personally admired actually for a very long time. And, I'm sure that many of you listening right now probably also feel the exact same way. And, that's because today I get to interview none other than Jill Stanton, co-founder of the Screw The Nine To Five, which is a movement started by her and her husband, Josh, to basically help people quit their jobs. Amen I say. [both laugh] Though... [Jill says "Pretty much what we do."] That's right. And, I can't wait to get into this, because I know a lot of people who are sitting probably, you know, at their desks right now at work are just like, yeah, gunning for this episode. So, whether you are listening today as someone like that who wants to quit their job and start a business or, you know, maybe you've already taken the leap and started your business, I know that you're going to get a lot of insight from the ground that we're going to cover today. So Jill, hi. How are you?
Jill Stanton [00:03:08] Hi. Sorry. Taken over the... taken over the recording. Just trying to get myself a review. [both laughs]
Flori Pyke [00:03:14] Well, you know, you're... I mean, how many podcasts episode have you guys got now on your podcast? Because you're a bit of a veteran. [Jill says "I don't know, definitely over 300."] Yeah. There you go.
Jill Stanton [00:03:26] But we stopped for a bit. That's one of my very dumb ideas. It's just like you know what? I'm not feeling it. We should definitely stop podcasting for like two years. I don't know what I was thinking. I was just really burnt out from it.
Flori Pyke [00:03:41] Yeah, it is. You know, it's funny because it is quite a... Yeah, it's time-consuming, but it pays dividends. [Jill says "Big time."] Yeah. So, I really do agree. Now, obviously, I know a lot about you and your business. I've been following you personally for a long time. But I'd love really for you to shed a bit of light, you know, for our listeners around what you and Josh do and like your journey. Because I think it's really interesting in itself.
Jill Stanton [00:04:09] Yeah. Sweet. So, like you said, we help people quit their jobs and start online businesses. That's pretty much the mission of Screw The Nine To Five. And, we never started out that way though. Like Josh and I each had our own businesses. This is pre-2012. I had a social media management business and Josh had a software company. And, I just remember like I was working all the hours because I had a bunch of clients and I loved it. But I was also watching him work like none of the hours and make all the money. And I was just like, what am I doing wrong here? And around the same time, it was probably like late 2011. We were each just getting disenchanted with our individual businesses. And, Josh said to me, maybe we should start a site together. Like we had always tossed it around, but it just nothing ever came from it because his software company was doing really well. And, you know, just for whatever reason, just wasn't the right time, I guess. And, when he said that in 2011, I was like, yes, I'm on board one hundred percent. What do you want to do? And he's like, I think we should start an affiliate site I was like a hundred percent. Sorry, wait. What's an affiliate site, though? I was just, I was so green. I really didn't know. He was honestly, it sounds so cheesy, but he was pretty much my first ever mentor and teacher in the space. He taught me how to write for the web and how to build traffic and the basics of SEO and how to get a site up and, you know, all these key things. I had a background in video at that time and obviously social media, but we’d just throw a bunch of s**t at the wall and saw what worked and kept doing more of it, cut what didn't, and we just rinsed and repeated our process until we had over 30 different affiliate sites. [Flori says "That's crazy."] And, it was actually the week we're getting married. We're down in Costa Rica. We're about to move to Thailand after that because there was a big digital nomad scene there. [Flori says "Yes"] And I wanted to be around our people. And, as we started talking about that, more people in our lives were like, how are you doing that? What are you? Drug dealers? Like how do you make money? And, so it was actually on our wedding week which was probably the one week you shouldn't work but we're a couple of maniacs. So, we were on our balcony and we're having a drink because our guests were showing up the next day and Josh was saying, you know, we should start a site to start sharing the story like what we're doing and, you know, so we can share our journeys with our families and all this kind of stuff. And I was like, one hundred percent. I love that. And he's said, what would we call it, though? And, thanks to Costa Rican rum, I was like, Screw The Nine To Five. And, both of us were like... [Flori says " Oh my God"] Oh my god, I wonder if that's available. And it was. And we grabbed it and we kind of sat on it because we had never had a personal brand. We didn't know what to do. Like all of our affiliate sites did not use our names. Some of them used my face, like with images or were videos and stuff. But we were very behind the scenes at that point. No one knew who we were behind all these websites. And, so we didn't even know what the ef to do. We just started doing what we had done with our affiliate sites like just creating content, guest posting, trying to build an audience. We tried to launch our first program, failed miserably.
Flori Pyke [00:07:22] When was this? [Jill says "2013"] 2013. Yeah, right. Oh gosh, you really like you got in early. Because I'm thinking we started like four and a bit years ago. What's that?
Jill Stanton [00:07:36] But I had all the struggles. Like just because I was a bit early like it did not make it easier at that point. [Flori says "Yeah. Yeah. Fair enough."] Online business wasn't as out there as it is right now. [Flori agrees]. So, our first program, Badass Guest Blogging, which should have been our first sign that it was going to flop. Failed miserably, sold zero copies or just had zero customers. No one bought it. I ugly cried for a day straight. No lie. I actually ugly cried for a day straight because my parents were there. They were in Thailand visiting us and I was just like so cocky about this launch. Like we are going to crush it. Everyone, like bow the f**k down. And then, it sold nothing. And I was like, Oh my God! I was such an a**hole. Like everyone is watching us fail. But that was like the most pivotal moment in our journey because it really taught us a strong lesson. Like, start teaching what you know. And, so we did a sharp left turn and we started teaching affiliate marketing. And that's when Screw The Nine To Five started picking up steam. That’s when it started getting out there, off the back of that, we launched our first successful course, then launched another one. And then, we opened up our free group, our free Facebook group and from there... And that's where things just took right off. And from there...
Flori Pyke [00:09:01] But you've closed that group like a while ago, didn't you? It was like maybe a couple years ago or so, if I'm not mistaken. [Jill says "2017"] Yeah. 'Cause I remember there was kind of like this Facebook group closing epidemic going on. I was seeing it a lot. Would you agree though 'cause there were few of you?
Jill Stanton [00:09:17] It did seem like it was a domino effect. Yeah. For me, I just, I didn't even realise other people were closing their groups. I think it's not that I started it, but I just couldn't show up for it anymore. I thought like it had lost its charm. I went against a gut feeling. I had to close the doors through it like not accept new members. Keep it open, but not accept new members after twenty thousand. And I listened to people who were like that is such a silly move, like this is your thing. And I was like, OK. But then after like 40,000, it just started losing its charm. People are coming in like no one really cares about the brand. [Flori says "Yeah. There were so many people in there"] It was just a full-time job trying to moderate it. And, just like first off, it's free.
Flori Pyke [00:09:56] Actually, this is an interesting question that I have off the back of that. Like, do you have any you know, we talked about the podcast, you had some regrets around, like stalling podcasting. What about with a group? Did you have any regrets around...? [Jill says "No."] Yeah, right. Interesting.
Jill Stanton [00:10:12] I don't. I just didn't have any love for it anymore at that point. And, I didn't stop it completely because if you remember, I closed it and opened up new one [Flori says "You did."] to kind of hit the reset button because I still wanted to have a community and I still had our paid community. I just didn't like how many people were coming into it with motives. It was the motive to try and scrape the group for clients and customers and like build a business from inside. It just started to feel really heavy to me. But I still knew that I wanted to roll with these groupies. So, I set up a new group and funneled everyone, the true believers. I made the rules way stricter. And then, from there, I had that for a year and a half and then at the end of 2018, shut down every single part of our business that was no longer serving us. [Flori says "Yeah, right."] And, I still do groups now. It's just popup groups, so they're intentional and purposeful and finite.
Flori Pyke [00:11:07] Yeah. That's what we do. It's funny because we kind of like tried and tested with like having an ongoing group and much like you, we just felt like, well, we never, to be honest, it was like crickets. It was hard just to get the momentum in it, but irrelevant of that. It was just a lot of energy being poured into something that if there's no like direct ROI on it. And, when you only have so much time like between us, we have six kids. So, like, you know... [Jill says "What? Oh my God. Bow down."] Yeah. [Jill says "I'm trying to live life like with one."] Yeah. So tell me Kaihow old is he now?
Jill Stanton [00:11:46] Twenty months. I'm almost at that place where you get to stop talking in months. And people are like, he's two. [both laugh] Stop speaking in months.
Flori Pyke [00:11:58] Well, my youngest, you know what, I'm like relating to months because he's 13 months. So, I'm all on the month train. We can talk months. [Jill says "Yeah. That's fine."] I'm not offended by months.
Jill Stanton [00:12:07] Thirteen months is still like [Flori says "Acceptable."] I could see people speaking in months. At 20 months, it's almost like, bro, he's two or almost two.
Flori Pyke [00:12:17] Oh, I love it. OK. So, today, in terms of like because I know at one point you had these like 30 online businesses, the affiliate sites. But today, really, your focus is Screw The Nine To Five and you have multiple like courses and whatnot helping.
Jill Stanton [00:12:31] No, no. No courses. We shut down [Flori says "OK, but you have... right."] every single piece of our business last year that was no longer serving us. And we hit the reset button. [Flori says " But you have a lot of these guides. I noticed you had guides."] So, our revenue model right now [Flori says "Yeah. Tell me. I'm like, I'm so..."] is affiliate marketing. [Flori says "OK"] So, it's a real full-circle moment that we're in right now. [Flori says "Isn't that Interesting?"] Yeah. It's actually quite cool because when we shut down our membership Screw You. They threw us a virtual baby shower and we actually announced that we were closing it in Vancouver, [Flori says "Oh, right. There you go"] which is where we had the idea to start it. [Flori says "OK"] And, so, it was a real full-circle moment. And then, to go back to affiliate marketing being our main way of making money, but now sitting inside the Screw The Nine To Five and not being like an affiliate site. [Flori says "Right."] It works really well for us. We're connectors and Screw The Nine To Five is not known for one thing. It's like a [Flori says "Ah OK. I understand"] lifestyle brand for entrepreneurs. And, I don't want to teach all the things and so I love connecting our audience to the experts who teach specific things like courses or membership sites or webinars or whatever it is. So, I just get to show up and serve and then I connect our audience with the people, products, programs, and services we use, like, and believe in.
Flori Pyke [00:13:54] OK. I love it. So, because I was checking out the site recently, obviously, I've checked you out over the years, multiple times and obviously, the business has evolved a lot. And, I saw all these guides and I was like, oh, like here, you know, my digital marketing hat and assumptions started rolling in like, oh, there must be like, you know, sales funnel here like they might be doing [Jill says "It is but for other people's programs."] Exactly. But it's interesting because like, I was like, oh, wow, they've got a lot of courses [Jill laughs] because they have a lot of guides. And, I was saying to myself, I was like, wow, they're really hustling over there because [Jill says "Nope."] that's a lot. Yeah, right. OK, now, it totally makes sense. I got it. OK. Now, obviously, let's, I think what we'll do is I want to kind of start out by touching on a few questions I have for those listeners who are tuning in and who are thinking of really taking the leap from corporate to new business. Let's get into it. So, I kind of like the first question I really wanted to touch on was the mindset element because I think that it's really scary when you are looking down the barrel of quitting your job, you know, and you and I are sitting here and we well know as entrepreneurs that the road is really bumpy and you don't receive a consistent paycheck every month. So, like talk to me about that mindset element because I'm sure that you experienced this yourself. But also, you know, for those followers who are looking to exactly quit their jobs, like what do we need to do here? How do we do it?
Jill Stanton [00:15:32] Well, I think you're right. The foundation is your beliefs. [Flori agrees] Like you need to get that s**t in check. We actually have like we're starting this evergreen free challenge called Think Like an Entrepreneur for this exact reason because employees have completely different beliefs and ways of thinking than entrepreneurs do. [Flori agrees] So, the three big ones that we've identified are, so I call it thinking from level 10and I'll break that down. But then, money beliefs like beliefs around money really upgrading how you feel and think about money and then playing the win or commitment really like truly committing to this path because I think that's actually probably the biggest one. That and money are probably the two biggest ones because there's three levels of desire I think everyone experiences. One is wanting, which is just you know, when someone says I want to have a business or I want to be rich or I want to be successful or I want to be a coach, but then they never actually take any actions to make that happen. And so, they just sit in a perpetual state of wanting, which is really just a perpetual state of not having. And then, the second is choosing. So, it's just one step further from wanting. But it's when someone says, you know, I want to start a business and maybe they get their site up or maybe they get their first client or whatever that looks like. But when things get hard like they're out. They bounce or just like this is not, I thought it would be a lot easier. This sucks. I can't handle the emotions.
Flori Pyke [00:17:00] I was like, oh, I'm sure we can all relate right now who are listening. I certainly can. You know.
Jill Stanton [00:17:05] Of course, because you're reconditioning a lot of the beliefs we were all brought up with, which is have a secure job like look for security. That's like the holy grail to an employee. And we can touch on security in just a quick second because I think it's such a myth. And then, the third stage of desire is commitment. And that's like I will die trying. Because I cannot imagine ever going back to a job. [Flori agrees] Right? So, that's where the true entrepreneur lives. Because the true entrepreneur is like, no, this is my path. [Flori agrees] I will not work for someone else. I will not build someone else's business. I will not live off someone else's schedule. I will not be at the mercy of someone else's moods or what they want to do or their vision. Anything like that. So, it's those entrepreneurs or us entrepreneurs who I believe create the world, you know, we’re the creators, the visionaries, the dreamers, the opportunity makers we’re the ones who have the balls to actually go ahead and create the s**t that matters to a lot of people were huge drivers of the economy. And, I feel like for those people, the commitment isn't even a thing. It’s not evensomething they consider because they're like, no, I'm in it. [Flori agrees] I'll figure this out. I believe in myself. And even if that belief waver sometimes, I still would never go back to a job because I can't imagine not doing this. [Flori agrees] So, I think that is a big difference between employees and entrepreneurs because I think just in my experience, I've worked with like a metric f**k ton of entrepreneurs by now, a lot of people think it's supposed to be this rosy, easy path and when s**t gets hard and it does quite often, they bounce. [Flori agrees] And so, they were never really cut out for it. But the entrepreneurs who were like they build this level of emotional fitness where they really just figure out what they're made of and what they bring to the table and they go all in on that and they're audacious and they take risks and they chase dreams and they create the uncreated or they see the unseen. I think those are the ones who really separate themselves from the nine-to-fivers. You just don't either can't handle it or don't want to handle it.
Flori Pyke [00:19:18] Yeah. No, I really agree. I love that term emotional fitness because I used to run varsity track in the U.S. and I feel like you get to a point of such pain where it's your mind that carries you through. [Jill agrees] And, the same exact principle, I believe applies to entrepreneurship. Like there are times where like all you want to do is like you're so tired. Let's think back to when you had courses. You know what, you know better than anyone like launch mode. Oh my God. By the end of... [Jill says "launch motions"] Totally like a "launch dead". [Jill says "the emotion you feel"] Like by the end of that [Jill says "launch drinking" and laughs] Exactly. Like now. Exactly. And, there is that like emotional fitness that you need to rely on to get you through. And you know, when you're tired and the kids have been up in the middle of the night or what have you and yeah, I could, I like really identified with that term.
Jill Stanton [00:20:17] I think it's just the process of getting beaten down a lot and still standing back up. It's just this resilience you build. That's really what emotional fitness is I believe is just resilience. [Flori agrees] It's just you almost... After you go through, I would say this lasted for us at least like the first three years, at least, until I finally had the perspective to understand like, oh OK, I know what's happening like these ups and downs, like I know the world is not ending. [Flori agrees] I'm not going to die. I'm not going to run out of all my money, which was always my main thing. Like my main what if. Like oh my God, what if we run out of all our money? But like, would you ever let it get to that point? Like none of us ever would, right? So, a lot of these fears or a lot of these feels that we struggle with, they just get more muted the more you go through it.
Flori Pyke [00:21:06] Yeah. Yeah. And you... It's like your threshold expands as well.
Jill Stanton [00:21:10] Yeah. Your thermostat. I love that... I can't remember. I think it's T. Harv Eker who talks about a thermostat like your ability to handle sh**t, even wealth creation... Even wealth creation like your thermostat is at a certain level like what you feel comfortable making and you have to do some work to raise that thermostat so you can make more, because a lot of the times when you have big success or a big breakthrough or a successful launch or whatever that looks like, it triggers stuff for you because you're like, whoa, that went way better than I was expecting. [Flori agrees] Oh my God. It's a lot easier than I thought it would be. Oh, my God. No, I have all this money. Oh, my God. I have everything I want. Now what? You know what I mean? Like most things just spiral no matter if things go well or if they don't. But that's where you really have to hone in your beliefs and work on yourself. It never ends.
Flori Pyke [00:21:59] Yeah. No, I love it. I mean, I think we're huge advocates around mindset and it's something that makes our program really different. So, to be touching and expanding on this is. Yeah, you're speaking my language. I love it. So, now, in terms of advice when it comes to the timing of starting a new business, Jill, what's your stance on this? Like, do you think that for those people who are listening right now at their desk like should you start your business kind of like as a side hustle first whilst you still have your job? Or do you think you should just quit your job and dive all in? Would love to hear this.
Jill Stanton [00:22:36] I actually think this is a very personal decision, right? Like some people are going to be very risk tolerant and can handle the uncertainty of being like, f**k it, I'm out. Other people, not so much. I don't know what I would be like because I was always a bartender. Like I never had a 9-to-5 with like a salary. I was a bartender and so I could do that at different hours. Like the minute I got my first social media client, I was like phew.It was actually the owner of the bar I worked for. [Jill says "All right. There you go."] And I pitched him and he said, yes. And I was like, awesome. BTW, I quit bartending. I'm all in on the social media stuff. It was probably like damn. But, so for me, that worked, right? Josh has also never had a 9-to-5. So yeah, we really are the flag waving like Screw The Nine To Five. We've never... [laughs] That's never called. We've never been called to that. So anywho, I think it's a real personal decision. I do think, though, no matter what, that you have to have a conversation with the people who are directly affected by this decision of yours and make a judgment call that feels best to you. [Flori agrees] And, if that looks like you’re side hustling, then that's what you do for a bit. [Flori agrees] We had a member inside Screw You, Jason Brown, J.B., I talk about him all the time. It's so funny because I was saying J.B. and no one knows who I'm talking about. But I swear, if you had listened to how many podcasts I've said that on, he'd be like this chicknever stops talking about me. [laughs]
Flori Pyke [00:23:59] You said that. And I was like, oh, s**t, is this someone I should know? I was like aha. Like, if you're watching our YouTube channel right now and literally just like not in my head pretending to know J.B. [Jill says "You're like oh yeah J.B."] Yeah. I was like, maybe I should know him because he's in our like world. I don't know. [laughs]
Jill Stanton [00:24:16] Because clearly he has anickname, you know. So, Jason was, he had a management position at a 9-to-5. He was making good money. [Flori says "Yeah, right"] He had a team below him. He had, you know, just what was coined a really great job. And, he built his business on the side to the point of getting it to half a million a year before he quit. [Flori says "What his business?"] At every live event, we would be like, J.B., like, you can quit now, homie. What the f**k are you still doing in your job? But, his mindset around that was he was always like, I want it to be like I don't want it to always be a 24/7 thing. [Flori agrees] I want to prove that I can make a lot of money without like putting my whole life into it. And, so he stayed in his job and managed his business on the side until he was making half a million and then he quit. But he really wanted to have the time freedom. Like he didn't want to be a slave to his business. And so, that was his conscious decision around that. [Flori says "Wow"]. Now, you know, fast or contrast that to someone who's like, no, I hate my job. I hate my work. I hate the commute. I hate waking up. I hate the alarm. I hate all these things. I'm out, you know, like, what does that person face? Probably a lot of uncertainty, maybe some stress, probably a lot of financial pressure. I don't know. Like, you have to really make a decision that feels right to you and make a decision that gives you some sort of runway so that you're not making financial decisions from a place of scarcity and stress. Because, if you are at a place where you didn't think this through and you just quit and now, you're like, oh, damn, I can't really pay my mortgage or, you know, I put my family under a lot of stress. You are going to make poor decisions in the name of money and that will only get you so far. And then, you're gonna burnout. You're going to feel like entrepreneurship doesn't work for me. [Flori agrees] And then, you're gonna go back to a job. So, just really tuning in and getting clear on what do you need to survive? How much money do you need to make? We were doing a coaching call inside one of our bonus groups yesterday. And, the woman we were talking to, her business is already up to like 40,000, I think. But she needs to make 70. I said to her, well, at what point is it like you're out of, like you have no more hours, right? You're at this place of capacity where your business is doing forty thousand dollars in its first 18 months. That's a really huge win. Imagine what could happen if you quit your job and had all this time to now make the additional 30K which is not that much money, but she couldn't see that because she's too tied to the nine-to-fiver security. And I asked her, well, OK. So why do you want to create a successful business? Is it fear? And she said no. And I said, is it security? And she said, Yeah. Well, that's the exact same thing. [Flori agrees] Fear and security is the exact same vibration. It's scarcity. It's lack. It's what if. [Flori agrees] You know, and so when you can see that and you can see how you're operating in that place, you can make a better decision for yourself.
Flori Pyke [00:27:21] Yeah. It's interesting how like no matter what we kind of skin the cat, like we're going back full circle to mindset because you know, this whole element of... [Jill says "This is the work."] That's it. Like you really need this, especially in entrepreneurship, whether you know you're starting out or you're well in it or you're scaling like you really need to back yourself and be prepared to step out of your comfort zone because [Jill says "Oh yeah. That's gone" and laughs] you know, what comfort zone? Totally. I can definitely relate to that comment. OK. And what about like, so, we get a lot of students who come to us and they have an idea and they know that they want to leave their jobs because, you know, they want more flexibility so that they can live life on their terms, be with their kids, what have you. But they have an idea, but they're not quite sure whether that's the right thing or, you know, or even they're trying to discover their passion. They haven't even gotten to the idea stage, right? What advice do you have here in terms of like, if you want to start something, right, how and you know that you've got the drive, what next step do you take if you don't have like a concrete idea yet, but you have that passion and that want and that will?
Jill Stanton [00:28:40] Well, I think you would follow that passion, right? [Flori agrees] What is it that you're passionate about? I was just talking literally right before this. I was just doing an interview with Cara Alwill from The Champagne Diet, and she said this, what are you obsessed with that you will do no matter what. Followed that, especially if you don't really know what you want to do. And, don't be attached to the idea that your business has to look the exact same a year, two years, five years, ten years from now. Like if you're in it for the long ballgame, your business will evolve and shift and you have the permission to change your mind because it's your business. [Flori agrees] Right? And, so, don't think that it needs to be this like, oh, my God, I need to get it right straight out of the gate or else I won't be ready enough. But you can just start. Start with what really lights you up and if you don't know that yet, start with what you know really well or what you're really good at. I think those are two things people often overlook thinking that like I need to follow my passion. But, if you don't have a passion which is kind of where I was when we were starting our skincare site, I was not passionate at all about skincare, but I'm sure passionate about starting and growing businesses and creating my own life and calling the shots in my own life and being responsible and, you know, travelling with my family and stuff like that. So, either what do you love and, if you don't have something you really love, what are you really good at or what do you know really well? Start doing a big old brain dump and start figuring out like where could I specialise and what problems do I help solve for people? Like, if you can get clear on, I help these people in this industry solve this problem and this is how I do it, I think that's a great place to start.
Flori Pyke [00:30:29] Yeah. I think that's great advice. And, I love the whole idea of like doing literally like a brain dump kind of mind map and literally just start writing this stuff out. Because, I think so many of us, we get caught up with kind of being in our heads and we think we've kind of worked it all through in our heads. But, it's quite extraordinary what happens when you take pen to paper and you actually like start to conceptualise these things and that applies to everything. But I think it is really important to carve out that time and space to like literally go through those and write this stuff out and see what comes from you, from it and from yourself you know.
Jill Stanton [00:31:02] Agreed. And, just don't even judge what you're writing. [Flori says "That's right."] Right.
Flori Pyke [00:31:06] Yeah. OK. So now, I want to touch a little bit around what happens, you know, once you're in the game, right? So, you've successfully quit your job. You're focusing on growing your business. Now, you and Josh have obviously had some phenomenal success. I know that you've had well over half a million dollar a year, year on year for quite a few years now. And, I want to ask you, obviously, we talked a lot about mindset, and it sounds like this has been like a really critical, you know, key ingredient to your success as an entrepreneur. But, if there was something else, Jill, that you had to identify around, like the number one thing that's really enabled you to grow your, evolve your businesses, because I know you started kind of with 30 affiliate businesses, but now you've got Screw The Nine To Five and you've come back full circle to affiliate. What is that thing like what's the number one thing that you think has driven your business growth above anything else?
Jill Stanton [00:31:58] Alignment. Hands down. Number one. And, I say that because at the beginning of last year of 2018, we were totally unaligned with our business and all the thoughts we were thinking was just around this is hard. There's never enough money. Money's hard to make. Hard work equals success. Like all these disempowering, unsupportive beliefs. But that stemmed from being completely unaligned with the business we had found ourselves in like for so long, it was so great. And then our lights off, like we became parents you know. And, I don't know. Turns out kids really change it. I wasn't expecting it. But like all the sudden we had this tiny human and we're like, well, something feels really off because we no longer want what we wanted previously. And, that really caused a lot of freakin' stress for us, because when you don't have alignment, I don't think you have clarity at that point. You just know that something feels off. Something feels heavy. There's stress in your life. There's fear in your life. Because you don't have the perspective around what's off yet. And for us, that looked like from February until July, we struggled with like we just kept saying to ourselves what is so off right now? Like for so long we had this membership and it was like who we were and we built this wrap around it and it was known and all this stuff. And like, why do we not like that anymore? What's going on and what's the solution to that? But it really just came from just asking ourselves, what do we really want? Like, what do we really, really, really want for ourselves, our lives and our son and our business? And then, when you start asking those questions, you have to be prepared to answer them. [Flori agrees] Once you start answering them, which can be the most scariest part truthfully because almost like giving yourself permission to admit that you've lost your way, then you have to be prepared to act on it. Because once you have the clarity of two choices, you can stay right where you are and not change or you can go to bat for this new level of yourself in this new version of what you want to create. And for us, that was really stressful because we had this community full of amazing people who again like they hosted a virtual baby shower for us,like they came to every single live event we had. And like they were the most amazing, most generous, loving humans. And, so I had a lot of guilt wrapped up in that like oh my God, am I really just going to close this on them? You know what I mean? But it's having the permission, giving yourself the permission, I should say, to go to bat for the life you want and not being afraid of what people will say or the judgment or the uncertainty or the criticism that might come off the back of that. And just again, going to bat for the life you want in the business you want to create, because if you were operating a business that feels unaligned and heavy and stuck to you. You don't, you have a job.
Flori Pyke [00:34:57] Yeah. And, it becomes something that is not serving you or your family or, yeah, the vision of the life that you want to create for yourself. And I think that when that happens, like, yeah, you have to recalibrate and reassess what is it that you want for yourself. And like you said, you know, that changes like, you know, you have a child and your priorities shift, your time, your energy shifts. Like you only have so much to give and you really have to assess, you know, how you're investing and working in all those different pockets and compartments of your life. And yeah, I really...
Jill Stanton [00:35:36] I think it was the energy piece that really took... I was not expecting that like the capacity level that you just don't have anymore. And, for so long, I beat myself up about it. What is wrong? Like I used to be able to do all this and work through this and hustle and all this stuff. That's just not me anymore. And it's also not who I want to be anymore. I'm like allowing, giving myself grace to lean into that new side of me I think has been one of my biggest a-ha's as a mum is like, oh, wow, you really shift who you are when you become a parent.
Flori Pyke [00:36:12] It's interesting, you know, giving that whole, your language there around giving yourself grace and giving yourself like permission essentially, because I feel like so, you know, I said to you, my son is 13 months. And, I started this business with Anna when my second one was like 8 months or so. And, I don't know, like I was younger as well, you know, like almost five years younger, which is it's a big deal. And I really had, honestly, I feel like I had bucket loads of energy and then I had my third. And, it's like I never went back to that. I know [Jill says "I can't even imagine. I'm talking about one here having a diminished capacity."] Yeah, but it's all relative. I know but it's all relative. And, I feel like I am really relating to what you're saying because that experience that you're identifying, I certainly am siding with, especially like in this moment, having my 13-month old son where I just can go to the degree I used to. And yeah, it's just it's and that word energy is literally like I view my life and I'm like, hey, I only have so much energy you know. And... [Jill says "You become really structured with your calendar and your boundaries."] Yeah, that's right. And speaking of that, I know that you have to go soon. So, tell us. Let's start wrapping up. Now, tell us, where can we find obviously Screw The Nine To Five. But I know you're running the, we talked about mindset a lot. And you're doing a bit of, it's a challenge, right?
Jill Stanton [00:37:50] Yeah. So, it's a 3-day think like an entrepreneur challenge if you go to screwtheninetofive.com it's right on the home page and that's screwtheninetofive. All spelt out, no numbers. Or, you could listen to our podcast over at The Screw Show, which sounds like porn, but it's not. It's entrepreneurship. [both laugh]
Flori Pyke [00:38:08] I love it. I love The Screw Show. No. It's awesome. Now, listen. To get your hands on the show notes and to learn more about Jill and Josh, please head over to theelevatory.com/podcast. And Jill, I'm putting you on the spot here just quickly, because we always end our episodes with a parting thought. And I think, you know, we've covered on so many great themes over the course of today's episode. But is there anything else that you want to leave our listeners with? [Jill says "Yup."] Great.
Jill Stanton [00:38:41] The minute you said parting thoughts, I was like I know exactly what I'm going to say. [Flori says "OK, great"] This is one of the most impactful questions. Someone, actually it was Josh who asked me this when I was getting in my own way earlier this year and I was just like victim mentality, like complaining and trying to control the outcomes. And, I remember I was just making all the excuses, like, what if this doesn't go right? Or like, what if this doesn't work? And, he just looked me dead in the face and he is like, well, are you playing to win or are you playing to not lose? And I was just like, holy s**t. I have been playing to not lose my whole life. And so, I just invite you to evaluate that in your life. Are you playing to win with your business or are you doing just enough? Like, are you in this game to just pay the bills? Are you DIY-ing your business because you're too scared to hire someone? Because what if something happens? Are you making excuses for why you don't have the results you want, the team you want, the opportunities you want, the business you want, the money you want, the lifestyle you want, the habits you want or you playing to f**king win, you know? Are you showing up and throwing down no matter what, even when you don't feel like it, even when things are hard, because that is where true success happens. And, I feel like if you can push through that and identify the key parts in your life where you are playing to not lose and look at it and be honest with yourself and say, OK, cool, I'm acknowledging. I've been playing to not lose. How can I start playing to win with this? I swear to God, you will notice a whole new level of yourself. Step up and shine when you really sit in that question and are honest with yourself. So, if I could leave one if I could leave you guys with one thing that was the most impactful shift I've had this year. And I just, I hope it serves.
Flori Pyke [00:40:35] Oh, I'm like, ahhhh hallelujah!
Jill Stanton [00:40:39] And, sorry for all the f-bombs. I get a little spirited.
Flori Pyke [00:40:43] No, I love it. So much has resonated with me and I love the passion. I was like, yeah, I feel like we need like a little bit of a choir going on.
Jill Stanton [00:40:52] I should have a travelling choir. I don't know what. That's in 2020 for sure. [laughs]
Flori Pyke [00:40:57] Sorry, we missed that part of the element at that part of podcast. Anyway, all right, now, thank you so much, Jill. It's been so much fun. I've really, really enjoyed connecting with you. And, yeah, it's been awesome.
Jill Stanton [00:41:10] Thank you so much for having me. I really appreciate it.
Flori Pyke [00:41:12] Love it. OK. Now, to our listeners. If you love the podcast, please make sure to leave a review. We appreciate it so much. And that's a wrap. So, ladies, as always, remember to elevate your business game.
HOW TO CONNECT WITH ANNA AND FLORI
Business School: www.theelevatory.com
Phone: 1300 634 230
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