
The Elevatory Blog
Ready to scale-up your productivity, master your mindset and strategise like a marketer?
Then read on for insights that will drive you to rise to the next level in your life and business.
Ready to scale-up your productivity, master your mindset and strategise like a marketer?
Then read on for insights that will drive you to rise to the next level in your life and business.
Brought to you by Vikki Dickinson Social Media Coach
Loves a good GIF, has a love for all things Instagram and runs The Elevatory social media (when she is not running after her boys).
Emily was drawn to the power of social media when she first started helping a local business owner. She grew her own business to the point where she launched a membership program called The Modern Marketing Collective. In her time living and breathing all things Instagram she’s seen business owners make the same mistakes. She wants you to avoid them!
Humans are hard wired for connection. So, Emily believes that becoming more visible on Instagram Stories is a sure-fire way to start connecting with your audience. It also allows the conversation to move from the public to the private domain as people are responding to Stories. Emily believes that it’s “a good place to build relationships.” With this in mind, here are her top tips to filming Instagram Stories:
Instagram is just one piece of your marketing strategy puzzle and when used strategically, it can be a powerful way to grow your business. Emily shares her 5-step system to incorporating Instagram into your overall marketing strategy.
Start with your vision, SMART goals and objectives. Then think about the types of content that you can share to help you achieve these goals. This means you will post with purpose. There are four types of content you can post:
Increasing engagement on your Instagram posts will lead to Instagram showing your post as well as future posts to more of your followers. So, the idea is to focus in on how you can encourage this engagement.
Emily finds that her longer posts do well for higher engagement. She suggests instead of saying ‘hey, new blog post is up. Link in bio’, think of how you can provide that same value on Instagram. Instead you could summarise the key learnings or messages and then encourage them to go and read it by asking them which idea resonated with them the most.
Instagram Stories are also driving engagement, but on a more personal level. Users react to your Story which sends you a DM. Your inbox may get full quickly but responding to them and building relationships will only further increase your visibility and engagement.
In terms of visibility, once you have mastered showing up in Instagram Stories on a regular basis, you can then move onto Instagram Lives and IGTV.
Instagram Lives are another way of getting your face in front of your audience to build rapport and expertise. Like Stories, Emily suggests getting in and do it often so you can become more comfortable. It almost doesn’t matter what you say at first, it’s more about giving yourself the opportunity to practice. The beauty of an Instagram Live is that your followers will get a notification of when you’re going live which further increases your visibility.
Emily suggests that if you do start using IGTV as part of your marketing strategy that you post your IGTV to your feed, as Instagram user behaviour means that channels aren’t actively followed unless there is a prompt to watch an IGTV episode in the feed.
Emily advises that there are no hard and fast rules when it comes to Instagram. You need to test things and don’t get “caught up and try to make everything perfect. And, it's totally OK then to go right, that didn't work. Let's try something else.”
But most of all, remember that Instagram is a social media platform. It’s a place to connect and start conversations. It works best when you’re actively building relationships and are present. It’s about the quality, not the quantity.”
What is your biggest challenge with your Instagram feed? Any questions? Just ask in the comments below!
Website: www.theelevatory.com
Phone: 1300 634 230
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Twitter: @TheElevatory
The Elevatory®delivers tailored coaching & mentoring for women growing and scaling their business. Bringing together a team of female expert coaches to help clients implement proven Business & Marketing strategies for sustainable growth.
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