The Elevatory
948242
MeetYOUR MARKETING MENTORS
We’re not your average coaching team.
We’re a powerhouse of marketers, strategists, analysts and implementers - each bringing a unique superpower to the table.
Together, we’ve coached more than 2,500 small businesses across all industries - ecommerce, service-based, local, digital - and supported them to build profitable, scalable, and sustainable businesses. We also quietly run a boutique marketing agency behind the scenes, walking our talk every day.
Our mission is simple: To give you everything you need, in one place - strategy, skills, insight and implementation support - so you can stop second-guessing and start growing.
We’re obsessed with helping you get real results. And we’re right there in the trenches with you.
Anna
Founder & Strategy Lead
Co-founder of The Elevatory® and the brains behind the business strategy side of things, Anna is all about helping you build a business that actually works - from the numbers up.
She’s laser-focused on business viability, financials, marketing strategy, and mindset - making sure your model stacks up, your growth plan is clear, and your mindset is geared for success.
Before founding The Elevatory® in 2015, Anna spent over a decade working in media and advertising for leading agencies in the UK and Australia. She’s also a qualified Life Coach and QHHT Practitioner with a degree in Psychology and training in NLP, Meta Dynamics, and energy healing practices.
These days, she balances her marketing brain with her spiritual side - and is most likely to be found on a yoga mat, in meditation, or wrangling her three kids..
Specialties: Business Models, Financials, Strategy, Leadership, Mindset Coaching.
Jo
Tech & Optimisation Specialist
Jo is your go-to for tech and optimisation. From websites and funnels to Google Ads and SEO, she makes sure every click counts - and that your digital systems run like a dream.
With a career background spanning ecommerce, pricing strategy, and online marketing (including a stint at Qantas Holidays and a major media agency), Jo brings a practical and detailed approach to everything she touches.
She’s been with The Elevatory® since 2016 and has helped hundreds of clients demystify their data, track what matters, and build smooth, high-converting funnels.
Jo lives in Melbourne with her daughter. You’ll find them cheering on the Essendon Bombers during the AFL season.
Specialties: Website Optimisation, Google Ads, SEO, CRM, Funnels, Email Marketing.
Caroline
Digital Marketing & Ads Strategist
Caroline is our digital marketing all-rounder with a knack for building sales funnels that convert and Meta™ Ads that perform.
With a background in psychology, marketing, and comms, she blends creativity with data to help you attract, engage and convert the right customers. She’s also a certified Meta Ads trainer who’s worked with names like Amy Porterfield to deliver high-level ad strategies to global audiences.
Caroline runs our Meta Ads division, managing our team of specialists to deliver performance-focused campaigns for our clients.
She’s based in sunny Perth with her two kids and will definitely outrun you on a jog.
Specialties: Marketing Strategy, Meta™ & TikTok Ads, Funnels, Digital Campaigns.
Sarah
Strategy & Growth Mentor
Sarah brings over 20 years of entrepreneurial and leadership experience to The Elevatory® - from building and selling a 60+ person professional services firm, to launching successful startups and scaling brands with Shark Tank backing.
She’s supported hundreds of business owners through strategy consulting, national entrepreneurship programs, and tourism innovation initiatives - and she brings a calm, grounded presence to every session.
Sarah joined our team in 2024 and supports clients with big-picture strategy, financials, leadership, and people.
She lives on the NSW North Coast with her teen tornadoes and a slightly unhinged dog named Billie.
Specialties: Business Strategy, Leadership, Financials, Team & Culture
Bay
Marketing & Sales Strategist
Bay is the newest member of our team - and she’s a force. With nearly 10 years of running her own successful business, she knows exactly what it takes to move from scrappy survival to smart, sustainable growth.
Her superpower is combining buyer psychology, marketing know-how, and clear commercial thinking to help you generate leads, close sales, and improve profitability.
She makes the hard stuff (like financials and data) easy to understand - and her coaching style is clear, direct and empowering.
When not coaching, she’s baking up a storm or exploring the Aussie bush with her dog, Diesel.
Specialties: Sales Strategy, Marketing, Financials, Consumer Psychology
