Marketing Coaching for Growing Ecommerce Brands
Learn Marketing. Grow Your Online Store.
“250% increase in monthly sales”
“700% growth in just 4 months”
“From 100 to 400 orders a month”
Build the Sales System You Wish You Had From the Start
At The Elevatory, we help ecommerce founders build self-sufficient marketing systems that actually convert.
No more DIY rabbit holes. No more agency bills you can’t justify.
Just smart, done-with-you coaching that teaches you how to optimise your website, run your own ads, write effective emails, and understand the numbers that drive real growth.
Built for Brands Ready to Grow
You’ve got products you believe in. You know there’s potential. But the sales? They’re inconsistent.
And the marketing?
Let’s just say it’s not why you started this business.
That’s where we come in.
We bring strategy, data, and best-practice marketing to the table—so you can stop guessing, start making confident decisions, and finally build the momentum your business deserves.
We’ll help you map your entire customer journey—from first click to repeat buyer—so every piece of your marketing is pulling its weight.
What We Help You Build
With our done-with-you coaching model, we work side-by-side with you to create:
A simple sales funnel
that turns traffic into sales without complexity
Google and Meta ads
with hands-on training to manage and optimise them yourself
Lead capture & email flows
to grow your list and drive repeat purchases
A clear messaging strategy
so your brand and ads stand out in a crowded market
An optimised website
that turns clicks into conversions
Dashboards & data tools
so you can track what’s working and improve what’s not
SEO foundations
so your site gets found and grows sustainably
A plan you understand
so you stop second-guessing and start scaling with clarity
No full website redesigns. No endless to-do lists.
Just the next right steps to help you grow.
We're For Online Stores Who Are:
- Making some sales—but need help to scale
- Spending on ads without knowing what’s working
- Getting website traffic but struggling with conversions
- Ready to build a system they can understand, manage, and scale
We’ve helped over 2,500 Australian businesses take ownership of their marketing—and experience transformational growth.
OUR GUARANTEE
ROI or We Keep Working for Free
ROI or We Keep Working for Free
We know your marketing needs to deliver - and that your time and budget are too valuable to waste on guesswork.
That’s why we offer a simple, powerful promise:
If the funnel we build together doesn’t generate a return on your ad spend, we’ll keep working with you for free until it does.
Our coaching blends personalised strategy, 1:1 support, and expert training—so you’re not just growing a business, you’re building lifelong marketing confidence.
10 Years of clients’ results speak for themselves…
Haven Prints
Kristin's Remarkable Growth
- Revenue surged from $69 to $40k+ per month
- Achieved a 7.5x ROAS on Meta over 12 months
- Launched strategic wholesale expansion
Daisy’s Closet
Sarah’s Fast-Track Growth
- $7K to $70K/month in just 6 months
- Closing in on $1M annual revenue
- Expanded with 2 physical shopfronts
Skin Queen
Kelly’s Rapid Rise
- $120K from 3 course launches in just 6 months
- Revenue doubled the next year—and then doubled again
- Opened her own thriving skin clinic
Pure Apotheca
Rachel’s Channel Mastery
- From ad-hoc sales to consistent 5-figure months
- ROAS of 6x+ across Google & Meta Ads
- Holiday highlight: online sales equalled in-store revenue— doubling Dec trade
Dress Hire: Expanding Audience Reach & Boosting Revenue
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- Reworked brand messaging & website flow to broaden audience appeal and increase revenue potential.
- SEO updates implemented to improve search rankings and organic traffic.
- Custom landing pages created for A/B testing and ad performance optimisation.
- Launched Meta Ads campaigns, generating consistent online bookings at optimal cost per conversion.
- Improved Google Ads funnel, leading to a steady 5x ROAS across campaigns.
- Refined email flows to enhance the customer journey from first touchpoint to retention.
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Tea Brand: From Idea to Market – Launching a Standout Brand with Strong Sales
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- Conducted in-depth market research to position the brand uniquely within the competitive tea market.
- Developed a compelling USP & brand voice, differentiating it from competitors.
- Collaborated with a branding agency to create a distinctive visual identity.
- Built a fully optimised e-commerce website, complete with SEO & email marketing automation.
- First sales ads going live, with a marketing plan in place to ensure strong initial sales and sustained growth.
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Fashion House: Paid Ads Driving Seasonal Sales & Year-Round Growth
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- Immediate UX improvements implemented ahead of the peak holiday season to maximise conversions.
- Meta Ads launched, achieving a 5x ROAS in the first month—without relying on discounts.
- Google Ads campaign activated and continuously optimised for better performance.
- Local & online list-building strategy launched, driving warmer audiences both digitally and in-store.
- Long-term marketing & email retention strategy developed, supporting seasonal product launches and sustained engagement.
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Jewellery Brand: Survey Insights + Strategic Ads = Consistent ROAS Growth
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- Strengthened content strategy based on insights from a 300+ response customer survey, shaping ad content and guiding influencer & brand ambassador recruitment.
- Website optimised with improved menu navigation, search functionality, and category filters to enhance the shopping experience.
- Implemented site-wide SEO updates to boost organic visibility and long-term discoverability.
- Provided performance-based recommendations to scale Meta Ads with their existing agency.
- Launched Google Ads strategy, achieving a consistent ROAS of 8 for sustained sales growth.
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High-End Winter Fashion: Optimised Messaging & UX Driving Global Sales
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- Refined product messaging to highlight both functionality and emotional appeal.
- Website optimised with a focus on high-converting product pages and key benefits.
- Meta & Google Ads launched, achieving a 3-7X ROAS over multiple months from launch.
- Content strategy strengthened, incorporating additional models, UX enhancements, and video content.
- Successfully expanded into international markets, launching strategic ad campaigns for global reach.
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Dog Food Brand: Successful Launch with Ads & Smart Messaging Driving Daily Sales
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- Successfully launched a new brand to market, laying the groundwork for sustainable growth.
- Optimised ecommerce website, ensuring a smooth user experience and high conversion potential.
- Strengthened brand messaging & content strategy, creating a clear and compelling narrative across touchpoints.
- Developed and launched their first Meta Ads funnel, generating consistent daily sales from day one.
- Established a scalable marketing foundation, setting the brand up for long-term success in the pet industry.
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Luxury Scarf Brand: Smart Offers & Ads Boost Sales & AOV
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- Strategic upsell offer introduced, leading to 2-3x more sales per customer and a major lift in AOV.
- Google Ads campaign set up, now delivering X7 ROAS and driving consistent, profitable sales.
- Creative Meta ad testing expanded beyond the original niche, positioning scarves as luxury accessories & wall art to attract new audiences.
- Christmas gifting campaign launched, tying sales to a cause-driven initiative for increased seasonal engagement.
- Meta campaigns consistently delivering between 3-4 ROAS, supporting ongoing revenue growth.
- Enabled the founder to step away & take leave, while automated marketing strategies kept the business growing.
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Meet the Team
We’re a small but mighty, female-led team of coaches, strategists, creatives,
and marketing mentors - here to walk beside you.
With over 45 years of combined agency and coaching experience, each of us brings our own expertise -
from brand messaging to funnel design, to paid ads, email strategy and analytics.
We work closely with you to create a system that fits your business.
Think of us as the marketing team you wish you'd always had - without the full-time overhead.
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