

Build a Self-Sufficient Lead Generation System
At The Elevatory we help you (and your team) build a self-sufficient marketing system that delivers leads, sales, and growth -without handing over control to an agency.

Why Our Clients Our Approach
We’re an agency’s least favourite competitor—because we teach you how to run your own marketing from the inside out. You’ll finally understand how everything fits together:
- Lead magnets, email flows, paid ads, sales pages, and launch sequences
- How to make strategic decisions and read data with clarity and confidence and scale!
What We Help You Build
Whether you’re launching a course, growing an online store, or building a service-based business, we’ll work with you to design a marketing system that’s tailored to your business goals.
Depending on your business, that might include:

Lead Generation Funnels

Course & Program Launch Funnels

Google & Meta Ad Funnels

Ecommerce Funnels

Long-Term Strategy
You’ll walk away with a funnel that’s clear, effective, and owned by you—not an agency.

Who We Work With
We support passionate, driven business owners who are ready to grow with more clarity, confidence and control:
- Local service businesses who want more local leads
- Coaches and consultants launching or expanding their offers
- Course creators preparing for their first (or next) big launch
- Ecommerce brands ready to scale and build momentum
We’ve helped over 2,000 Australian businesses take ownership of their marketing—and experience transformational growth.

ROI or We Keep Working for Free

We know your marketing needs to deliver - and that your time and budget are too valuable to waste on guesswork.
That’s why we offer a simple, powerful promise:
If the funnel we build together doesn’t generate a return on your ad spend, we’ll keep working with you for free until it does.
Our coaching blends personalised strategy, 1:1 support, and expert training—so you’re not just growing a business, you’re building lifelong marketing confidence.


- 26+ new client bookings per month post-launch
- 6 figures in hidden revenue uncovered via strategic research
- New services launched and scaled successfully

- $7K to $70K/month in just 6 months
- Closing in on $1M annual revenue
- Expanded with 2 physical shopfronts

- $120K from 3 course launches in just 6 months
- Revenue doubled the next year—and then doubled again
- Opened her own thriving skin clinic

- From ad-hoc sales to consistent 5-figure months
- ROAS of 6x+ across Google & Meta Ads
- Holiday highlight: online sales equalled in-store revenue— doubling Dec trade

Jewellery Brand: Survey Insights + Strategic Ads = Consistent ROAS Growth
- Strengthened content strategy based on insights from a 300+ response customer survey, shaping ad content and guiding influencer & brand ambassador recruitment.
- Website optimised with improved menu navigation, search functionality, and category filters to enhance the shopping experience.
- Implemented site-wide SEO updates to boost organic visibility and long-term discoverability.
- Provided performance-based recommendations to scale Meta Ads with their existing agency.
- Launched Google Ads strategy, achieving a consistent ROAS of 8 for sustained sales growth.

Infant Sleep Clinic: Fully Booked Without Sales Calls & Successful Course Launch
- Shifted from discovery calls to a streamlined booking system, filling the clinic without a single phone call.
- Overhauled website, messaging, and enquiry process, creating a seamless experience for parents needing support.
- Launched a highly profitable online course, generating substantial revenue within the first six months as a new passive income stream
- Set up & executed Google & Meta Ads, driving consistent leads for both the clinic and online course.
- Built a scalable marketing foundation, allowing the business to grow without relying on direct client calls.

Tea Brand: From Idea to Market – Launching a Standout Brand with Strong Sales
- Conducted in-depth market research to position the brand uniquely within the competitive tea market.
- Developed a compelling USP & brand voice, differentiating it from competitors.
- Collaborated with a branding agency to create a distinctive visual identity.
- Built a fully optimised e-commerce website, complete with SEO & email marketing automation.
- First sales ads going live, with a marketing plan in place to ensure strong initial sales and sustained growth.

Dress Hire: Expanding Audience Reach & Boosting Revenue
- Reworked brand messaging & website flow to broaden audience appeal and increase revenue potential.
- SEO updates implemented to improve search rankings and organic traffic.
- Custom landing pages created for A/B testing and ad performance optimisation.
- Launched Meta Ads campaigns, generating consistent online bookings at optimal cost per conversion.
- Improved Google Ads funnel, leading to a steady 5x ROAS across campaigns.
- Refined email flows to enhance the customer journey from first touchpoint to retention.

Skin Clinic: Niche Clarity Driving Consistent New Leads
- Refined brand messaging to carve out a clear, competitive niche.
- Launched Meta Ads funnels, delivering consistent, high-quality leads.
- Optimised tracking & analytics for clear marketing insights.
- Client retention & upsell strategy developed, designed to drive repeat business.

Fashion House: Paid Ads Driving Seasonal Sales & Year-Round Growth
- Immediate UX improvements implemented ahead of the peak holiday season to maximise conversions.
- Meta Ads launched, achieving a 5x ROAS in the first month—without relying on discounts.
- Google Ads campaign activated and continuously optimised for better performance.
- Local & online list-building strategy launched, driving warmer audiences both digitally and in-store.
- Long-term marketing & email retention strategy developed, supporting seasonal product launches and sustained engagement.

Florist: Website Revamp Brings Instant Leads & More Profit
- Website redesigned & optimised for seamless user experience & higher conversions.
- Client onboarding automated, saving time and generating lead calls on autopilot.
- SEO & Google Ads funnel launched, bringing in 5 new leads within 10 days.
- Profit optimisation strategies implemented, allowing the owner to pay herself more.

Luxury Scarf Brand: Smart Offers & Ads Boost Sales & AOV
- Strategic upsell offer introduced, leading to 2-3x more sales per customer and a major lift in AOV.
- Google Ads campaign set up, now delivering X7 ROAS and driving consistent, profitable sales.
- Creative Meta ad testing expanded beyond the original niche, positioning scarves as luxury accessories & wall art to attract new audiences.
- Christmas gifting campaign launched, tying sales to a cause-driven initiative for increased seasonal engagement.
- Meta campaigns consistently delivering between 3-4 ROAS, supporting ongoing revenue growth.
- Enabled the founder to step away & take leave, while automated marketing strategies kept the business growing.

Neuroscience Coach: 1300 New Leads & Immediate Sales
- Lead magnet & course funnel rebuilt, significantly boosting conversions.
- Email list growth skyrocketed, adding 1300 new leads in 1 month at just $1.99 per lead.
- 16 immediate course sales generated from campaign launch.
- Waitlist built for future course intakes, ensuring long-term demand.
- Meta omni-presence funnel launched to stay visible and top-of-mind.
Meet the Team
We’re a small but mighty, female-led team of coaches, strategists, creatives,
and marketing mentors - here to walk beside you.
With over 45 years of combined agency and coaching experience, each of us brings our own expertise -
from brand messaging to funnel design, to paid ads, email strategy and analytics.
We work closely with you to create a system that fits your business.
Think of us as the marketing team you wish you'd always had - without the full-time overhead.








The Elevatory
to create a marketing system
that actually works