The Elevatory | Frequently Asked Questions



Is The Elevatory Academy Right for Me?

Good question. This Program is quite simply like no other business program out there given its unique blend of Mindset, Business & Marketing and bespoke one on one support. But you do need to ensure that it’s the right fit for you. 

Choose from one the following areas below to quickly find the answers to your questions:




What’s covered and what’s included





Discover if we are the right fit





Tuition fees & our guarantees





Answers to the most common questions





The Academy Overview

What is The Elevatory Academy?

The Academy is an intensive 12-month personal coaching program – designed to help you start and grow a successful small business the right way and for the long term.

Combining online learning, face to face training and our one-on-one personal coaching forum, The Academy steps you through our 3 key phases to long lasting results.

Our 3-key phases– build, plan, execute - will specifically help you to:

  • Get clear on your big picture vision
  • Identify your niche & target market
  • Define your competitors
  • Gain confidence around the level of demand for your offering
  • Get up close and personal with your numbers
  • Prime your mindset for success
  • Create a compelling & memorable brand
  • Get comfy with online marketing
  • Set goals and map out your business’s strategy for the year
  • Develop a 12 month marketing plan
  • Develop your sales funnels
  • Maximise your sales and share of wallet from customers
  • Improve your customer service
  • Maximise your time
  • Take actionable consistent steps forward

Our program has been designed to help you, from start up to scale up and to save you the time, money and frustration of trying to figure this all out on your own. It’s personalised, highly interactive and designed to grow with you – with a full focus on results.

What’s included in the program?

A Bank of Online Training:

You’ll have access to 100’s of hours of online training, tools & resources via your private dashboard. Our content covers everything from your business foundations to advanced business strategy and marketing (eg: Nailing Fb ads, Compelling Copywriting, Email Marketing, Client retention)

In-Person Events:

As part of your program you’ll also get tickets to Academy Live which delivers you 2 Days of live in-person training with Anna & Flori & The Elevatory coaches to help you nail your business foundations and connect with other female entrepreneurs on the journey.

One on One Coaching:

You have access to 12 months of online - business & life coaching with Anna & Flori and their team via the personal coaching forum dedicated to you and your business. And with the team’s unique combination of skills and business experience they literally have you covered from every angle of business. (Marketing, SEO, Ecommerce, Branding, Fb Ads, Social Media Strategy]

Live Trainings:

You’ll be able to access a series of live trainings with guest experts, plus a number of hot seat sessions across the year with our coaches.

Support Team:

We also have a dedicated support team in place to make sure you stay on track. AKA as our stalk team these ladies will be checking in on you and will follow up with you regularly to make sure you have everything you need to keep on keepin’ on in your business.

Private Facebook Community:

Lastly you have access to our Private Facebook community for collaboration, friendship & support. A community of women so inspiring we are sure you’ll never want to leave it!

Where does the program take place?

The Academy is accessible online via your own private dashboard.

It also comes with an opportunity for you to attend 2 intensive days of face to face training in Sydney at Academy Live.

Furthermore, there are a series of live online monthly training sessions that you’ll be invited to.

And finally, there’s also a Meetup Hub – a dedicated space for students to connect and form regular meetups with each other, offline.

What’s not covered in the program?

We are not a Do It For You Service.

At The Academy you’ll be given all the tools, skills and support to set your foundations, and plan and execute your marketing strategy - but ultimately, it’s up to you to implement what we teach.

Where else can I learn more about The Academy?

Head over to: The Academy

How is The Academy different to other coaching programs?

Over the last 5 years, Anna & Flori have started and grown 4 successful businesses and coached upwards of 1,000 clients, generating millions of $$ of revenue.

What’s more to date they’ve reinvested over 100k+ into ongoing professional development for themselves and their team.

They have walked the walk and now want to teach you everything that they’ve learnt along the journey, so that you don't have to waste the time and money trying to figure this all out on your own.

And here are just a few more key reasons why this Program is better than any other business course out there for you:

  1. It's a bespoke learning experience exclusively tailored to your business. This is not an off the shelf offering, alongside our team we work with you daily on your specific business;
  2. It's personal – we get to know each and every student. We connect in person, on live calls, meet ups and more;
  3. Your mindset. Our aim is to prime your mindset for confidence, self-belief and results so that you 110% believe that you can, you will and that you've got this! Which is why we have dedicated life coaches here to support you as you traverse our program;
  4. This is a Program exclusively designed for women in business - so if that's you, get ready to be profoundly understood.

You can also checkout our success stories to learn more about why our students have chosen us for their business.

When was the program last updated?

The core content is regularly updated (a minimum 1-2 times a year) given the ever-changing landscape of business and world of marketing. Alongside this we are always adding new content and trainings each month.

How many hours a week do I need to put aside to complete the program?

We know that your time is scarce and that you’re juggling A LOT - which is why this whole Program has been designed with this in mind - to make every minute count.

Each module is broken down into small manageable steps with a time stamp for each stage so you know how much time to allocate and are continuously doing & achieving.

As a rule of thumb, with Phase 1 {build} we estimate you'll need to set aside anywhere from 4-5 hours per week as your work through your business foundations.

From there, we recommend anywhere from 4+ hours a week to work through Phases 2 & 3 {plan & execute} as you plan and implement our more advanced marketing strategies.

What happens if I fall behind?

That’s where our dedicated support team comes into play! If you ever feel lost or behind just reach out and let us know and we’ll work with you on a plan of attack to get back on track and make sure you stick to it. BUT there’s a good chance we’ll have stalked you and already been in touch before you get to this point!




Who is the Academy for?

Who’s right for The Elevatory Academy?

At The Elevatory we work with female entrepreneurs who want to take their life and business to the next level.

Our tribe are hungry for answers, ready to learn and willing to take action to make things happen for themselves. They appreciate the importance of doing things right and being diligent, but equally they are ready to play BIG, take risks, and break boundaries.

If you’re a woman in business and this sounds like you and you’re ready for results, then you’re the perfect fit.

With respect to your stage of business – at The Academy we work with women across the following stages:

  • Ideas Stage – you have a solid idea you want to explore so that you can launch your own small business;
  • Start-up – you’ve recently launched your small business;
  • Growth – you’ve been in business a little while but you’re ready to grow and you want to improve your results;

However, if you’re already kicking BIG goals in your business and really looking to scale – then we recommend you check out The Elevatory Mastermind as your next step. In our Mastermind you’ll work exclusively with Anna & Flori to to break through that 6-figure ceiling and do some serious scaling.

Who’s not right for the program?

If you’re looking for a quick fix or a short course, we are not for you.

This is an intensive 12-month process and you need to follow the steps.

What we teach REALLY works, but you need to work through the content and take the action.

You’ll also need to touch base regularly with our team so we can coach and mentor you and hold you accountable.

Will it work for me even though I don’t have a business yet?

Being in this position actually puts you in the very best place possible to start at The Academy because you’ll lay your foundations the right way, right from the start. What’s more, you’re far less likely to waste time or money making mistakes trying to figure things out for yourself.

We’ll be here to guide you at every step so that you can test your idea as well as demand, whilst tweaking things as you go for maximum results.

My business is different – will The Elevatory Academy work for me?

This Program has been designed to help any type of business owner and we’ve been very conscious of this when crafting the Program material.

To give you an idea, we have all sorts of Business Owners working with us in the Academy:

  • Coaches
  • Authors
  • Accountants
  • VAs
  • Yoga Teachers
  • Event Organisers
  • Furniture Designers
  • Medical Grade Product Sellers
  • Babywear
  • Maternity
  • Directories
  • Videographers
  • Job Sites
  • Bookkeepers
  • Nutritionists
  • Reflexologists
  • Beauticians
  • Social Media Managers
  • Makers
  • Photographers
  • Web Designers
  • Graphic Designers
  • Financial Planners
  • Retailers
  • Store Owners (online & offline)
  • Personal Trainers
  • Landscapers
  • Jewellers
  • Naturopaths
  • Clothing sellers
  • Franchise Owners
  • Child Sleep Consultants
  • Skin Care Manufactures
Can my business partner and I take The Academy together?

Yes absolutely. However, you’ll only have access to the one account. As part of this, we also ask that one of you leads the process where possible; this applies to the Live Training Days, FB Community and the Private Coaching Forum.




Investment & Guarantees

How much does The Academy cost?

Full Payment of $2799 AUD + GST


Payment Plan which comprises of:

7 x monthly payments of $471 AUD + GST

Do you offer any guarantees?

The Academy comes with no risk whatsoever. If you complete the work (and can show us proof of this), yet don’t achieve any results with us, and we can’t help you any further - then we’ll happily refund your money.

What type of payments do you accept?

We accept all major credit cards: MasterCard, Amex and Visa.

Direct Deposits & Paypal can also be arranged.




The Fine Print

How will you ensure I get results?

We are truly dedicated to your success and we have a number of different touchpoints and processes to ensure you get results:

  1. Our Private Coaching Forum enables us to have a unique view on your business and is where we work with you daily to plan, brainstorm, review your material, set goals and set you to task.
  2. Our live 2-day training event - here we work with you one on one live in the room to get clarity and results.
  3. We have a number of live online classes across our program which will enable you to come chat to us live for help and feedback.
  4. Our coaching team are all highly trained across many different aspects of business – Marketing, Strategy, Research, FB Ads, SEO, Google Ad Words, Copywriting, Website Optimsation, Branding and more – all to ensure you have ALL the support you need across all the major aspects of your business.
  5. Lastly, we have our student liaison and “stalk team” who will be checking in with you regularly across your journey to ensure you’re progressing and on track.

We are here to support you every which way and what we teach WORKS - but remember you still need to do the work!

Is The Academy an accredited program?

No, The Academy is not a university-accredited Program. However, we can assure you that you’ll receive more practical, actionable and hands on learnings than attending any University Business Course out there.

Not to mention better value! Check out our content investment calculator here.

And here’s what some of our students have shared about this Program who have University-based Business Training…

“I completed my Bachelor of Business with a HR major, worked my way up to exec level and felt like I had a great handle on all facets of running a business. Ha! I struggled to even write a business plan for my small business, because what I had learnt at University was around medium to large businesses.

Anna & Flori literally covered everything I studied at University but was so much more practical and gave me a platform to run ideas/ plans/ numbers past a supportive and resourceful community plus expert business coaches for constant feedback.

What I have learnt here has been raw business. I've had many small failings, as every business does, and if I wasn't for Anna & Flori, I would’ve closed my virtual doors a year ago, because I wouldn’t have been able to make the business work in the way I had been taught to at University.”



“This Program is a lot more hands on and practical than what I did at University not to mention, my CPA course after that. Through both University and my CPA work, I mainly got taught a lot of theory without really having to do much in the way of practical, real life work.

And then of course at the end, there were huge exams that supposedly gave an indication as to how well you understood the learning material covered.

This Program has been much more marketing, target market, sales, business-building focused whereas the University degree didn’t really focus at all on running a business in a practical sense.”


Will I be held accountable?

Absolutely! We actually have a three-step system in place to help you stay on track and committed to your investment.

Not only will you receive regular updates and reminders from us via email to help you stay on the right path, but we also have our support team to check in and chase you if we haven’t heard from you in a little while (#cantescapeus).

Alongside this we use our time together in the Private Coaching Forum to really help you focus on your high pay-off activities, hold you accountable and ensure that you get results.

What do I do if I have a question that is not listed here?

Please contact us here. We would be absolutely delighted to hear from you!






Based in Sydney but servicing clients worldwide, The Elevatory is an education hub for Women in Business. Founded by Anna and Flori in Sydney in 2016. The Elevatory’s mission is clear - to deliver Women all the coaching, training & resources they need to ensure RESULTS in their small business.

The Elevatory Mastermind was later founded in 2018 in response to students who were progressing quickly through their signature coaching program, delivering advanced training to help them scale and break through the boundaries of those next income levels.


Want our step-by-step guide to set your small business up for success?

Small Business Blueprint

Yes Please I Want the Blueprint