1. Do you understand the level of demand for your product / service now and into the future?
I don’t even know where to start with research
I have conducted a survey but didn’t get many respondents
I have conducted both qualitative and quantitative market research
2. Are you closely across the marketplace you are competing in and the players in your space?
I avoid looking at my competition
I’ve analysed my competitors but I’m not quite sure where I sit
I’ve analysed my competitors in detail, and I am clear on where I sit in my marketplace
3. Do you have a strong point of difference which sets you apart in your marketplace?
I’m unsure what sets me apart
I have an idea of what sets me apart and makes me different
I have clear & compelling points of difference and a strong USP
4. Do you have a clear & profitable niche?
I have no idea where to niche
I have a vague idea
I know what my niche is and I’m rocking it
5. Do you know your ideal client intimately?
I don’t really know who my audience are
I think I know who I’m targeting and a little bit about who they are
I know my audience intimately and have a strong client avatar
6. Do you have a strong brand – ie: unique brand personality, strong visuals, distinctive & tailored copy?
My brand is weak across all of these areas
I have some strong areas and some that need work
I have a strong brand across all of these areas
7. Are you crystal clear on your financials [incomings, outgoings, overall position]?
I don’t have a clue about my numbers
I have some level of understanding around my numbers
I know my numbers inside out
8. Do you have a financial plan for your business [pricing strategy, profit maximisers]?
I have no financial plan for my business
I am clear on my pricing and that’s about it
I have a clear pricing strategy, and a profit maximisation plan
9. Do you have a series of sales funnels working to bring leads into your business?
I have no sales funnel & few leads
I have one or more funnels but not sure how well it’s working
I have one or more funnels delivering me leads on a consistent basis
10. Do you have a marketing plan?
No. I fly by the seat of my pants
No but I have an Idea around what I want to achieve
I have a 12-month marketing plan mapped out
11. Do you believe you have what it takes to make your business a success?
I experience a lot of doubt about my ability to do this
I waver between believing in myself and fear of failure
I’m super confident that I’ve got this… and that I am going to make my business an absolute success.
12. Are you willing to do whatever it takes to make your business a success?
I’m honestly not sure
I want this but there are limits to what I am prepared to do
I’m 100% in – there is no other alternative for me
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